[kids-lib] Summer Reading: Important News #2

Tue Jun 19 14:52:23 PDT 2012

Hello! The summer reading certificates are now available to download and print from the State Library's summer reading webpage<http://www.oregon.gov/osl/LD/Pages/youthsvcs/oregon.srp.certificate.aspx#Download___Print_Certificates>. Those of you who ordered hardcopies, the last shipment will go out from the State Library on Friday (6/22) so should be arriving at your library next week.

As I mentioned in my first summer reading news email (see below), KATU is our media partner for the Think Big Save for College summer reading sweepstakes. Here are some of the promotions you should be aware of because hopefully they will be drawing more people to your library!

*         Attached is the Think Big Summer Reading promotion (commercial/PSA) that started airing on KATU June 1st and will air 100 times on their regular TV station and 60 times on their digital cable station KATU.2. You may post this promotion on your library's website, blog, or FaceBook page! Can you guess which library it was filmed at?

*         State Librarian, MaryKay Dahlgreen, launched Think Big Save for College and summer reading on AM Northwest on June 4th. You may want to link to this video of her<http://www.katu.com/amnw/segments/THINK-BIG-Save-for-College-156455615.html> on AM Northwest on your library's FaceBook page, blog, or website.

*         AM Northwest will have 2 more segments over the summer to continue promoting Think Big Save for College and encouraging people to head to your public library to participate in your summer reading program! You'll be able to find these videos after they air at: http://www.katu.com/amnw/segments

*         In September or October (as soon as the Think Big Save for College winners are confirmed) AM Northwest will have a segment announcing the winners.

*         KATU has a banner promoting Think Big Save for College on their AM Northwest page<http://www.katu.com/amnw> (about halfway down) which links to a page dedicated to the summer reading sweepstakes with book recommendations<http://www.katu.com/amnw/sponsored/thinkbig> taken from the CSLP summer reading manual and links to the 2012-13 Oregon Battle of the Books titles, Oregon Readers Choice Award nominees, and the Beverly Cleary Children's Choice Award nominees to encourage parents and kids to get ahead for next year's literary happenings!

Enjoy!
Katie
Katie Anderson, Library Development Services
* Youth Services Consultant * Oregon Center for the Book Coordinator *
Oregon State Library, 250 Winter St. NE, Salem, OR 97301
katie.anderson at state.or.us<mailto:katie.anderson at state.or.us>, 503-378-2528

If the hyperlinks don't work, try copying and pasting these URLs into your browser or doing a key work search via Google or similar internet search engine.

*         Oregon Summer Reading Certificates: http://www.oregon.gov/osl/LD/Pages/youthsvcs/oregon.srp.certificate.aspx#Download___Print_Certificates

*         Video of State Librarian on AM Northwest launching summer reading http://www.katu.com/amnw/segments/THINK-BIG-Save-for-College-156455615.html

*         Check out the Think Big banner on AM Northwest's website: http://www.katu.com/amnw

*         Check KATU's Think Big summer reading page with book recs: http://www.katu.com/amnw/sponsored/thinkbig

From: Katie Anderson
Sent: Tuesday, May 08, 2012 9:53 AM
To: (kids-lib at listsmart.osl.state.or.us)
Subject: Summer Reading: Important News #1

SWEEPSTAKES MATERIAL IS ON THE WAY
This year the summer reading sweepstakes is called Think Big Save for College! Last fall your library order the types and quantities of Think Big Save College materials you wanted for this summer. Those of you who ordered materials should be receiving them this week and next week. Questions? Contact Kathy Griffin at kgriffin at tiaa-cref.org<mailto:kgriffin at tiaa-cref.org> or at 503-477-9710.

SUMMER READING SWEEPSTAKES MEDIA PARTNERSHIP
The Oregon College Savings Plan is pleased to announce a summer reading media partnership with KATU! Here is what you can expect:

*         KATU will create one 30 second promotional spot (TV commercial). The spot will promote the sweepstakes by encouraging families to go to their local library to participate in the summer reading program and enter the sweepstakes at their library.

*         KATU will run the promo 100 times on their regular TV station and 60 times on their digital cable station KATU.2 starting the first week of June.

*         KATU will run 4 summer reading segments on AM Northwest. The first three segments will probably air the first week of June, July, and August (no set dates yet) and the last segment will air later in September so we can announce the winners of the sweepstakes on TV.

*         KATU will have a summer reading sweepstakes banner on their website that, when site visitors click on it, takes people to a "landing page" with information about the sweepstakes, directs folks to go to their libraries to participate in summer reading and enter the sweepstakes, and provides suggested reading lists.

*         The State Library logo and the OLA logo will be on the KATU "landing page" just like they already are on the sweepstakes posters, flyers, entry forms, and bookmarks.
SUMMER READING CERTIFICATES ARE COMING SOON
The 2012 Oregon Summer Reading Certificates are at the printers! Ferol Weyand, the Library Development Assistant, will start shipping them out as soon as they arrive at the State Library. We are hoping to get them shipped to you by the first week of June. Questions? Contact Ferol at 503-378-2525 or ferol.weyand at state.or.us<mailto:ferol.weyand at state.or.us>.

The State Library is in the midst of changing content management systems for our website so I am not sure when I will be able to post the digital copies of the certificates online for you to print on demand. I will announce when they are available online via this listserv-hopefully the first week of June too!

STATISTICS TO COLLECT FOR THIS SUMMER
Many of you requested that I send out a reminder about what statistics you will be asked to report on the 2012 summer reading statistics and ordering survey so you can be sure you're collecting the right data this summer. The 2012 summer reading statistics and ordering survey will be conducted during September 2012 and compiled into the 3rd Annual Summer Reading Brief<http://www.oregon.gov/osl/LD/Pages/youthsvcs/oregon.srp.certificate.aspx#Oregon_Summer_Reading_Briefs>. The link to the survey will be emailed out in September on the Ready to Read listserv to ensure that library directors are kept informed and that only one person fills out the survey per library. OLA's Young Adults Network (OYAN) will conduct a different survey in the fall that all library staff can take to share their feedback on the 2012 summer reading program and make suggestions for upcoming programs.

Below are the summer reading statistics your library will be asked to report this Fall.  Keep in mind that Oregon libraries are at liberty to implement the statewide summer reading program in whatever way works best for their communities therefore libraries may not track all of these statistics-that's okay, you don't have to report something you don't track. Please let me know if you have any questions.

Do children and teens have to sign-up (or register) to participate in your summer reading program?  If yes, then:

*         How many children and teens total signed up?

*         If you track children and teens separately, how many CHILDREN signed-up?

*         If you track children and teens separately, how many TEENS signed-up?

Do children and teens participating in your summer reading program fill out a reading record (reading log, game board, etc.) to track how much they read/listen to books over the summer?  If yes, then:

*         How many children and teens turned in completed reading records (i.e. how many finishers did you have)?

*         If children and teens reported the amount of time they spent reading on their reading records, how many HOURS did they read? (For example:  If kids had to read 10 hours to complete a reading record and your library received 78 completed reading records, then you would enter '780' as your answer to this question. You can report to your stakeholders that kids at your library read 780 hours over the summer.)

*         If children and teens reported the number of pages they read on their reading records, how many PAGES did they read? (For example:  If kids had to read 100 pages to complete a reading record and your library received 52 completed reading records, then you would enter '5,200' as your answer to this question. You can report to your stakeholders that kids at your library read 5,200 pages over the summer.)

*         If children and teens reported the number of books they read on their reading records, how many BOOKS did they read? (For example:  If kids had to read 5 books to complete a reading record and your library received 100 completed reading records, then you would enter '500' as your answer to this question. You can report to your stakeholders that kids at your library read 500 books over the summer.)

*         If children and teens didn't report amount of time spent reading, number of pages read, or number of books read on their reading records; how did they track their reading over the summer?

How many CHILDREN'S summer reading programs/activities/events did you offer?

How many people attended summer reading programs/activities/events targeting CHILDREN?

How many TEEN summer reading programs/activities/events did you offer?

How many people attended summer reading programs/activities/events targeting TEENS?

Did your library have an adult summer reading program?  If yes, then:

*         How many adults participated?

*         How did you track participation?

Only include programs if they are an integral part of your summer reading program.

For example, story times:
Do track story times at which the books and activities are tied to the summer reading theme and/or kids can count story time on their reading records.  This type of story time is integral to your summer reading program!

Do NOT track story times at which the books and activities are NOT tied to the summer reading theme and kid cannot count story time on their reading records. This story time is not part of your summer reading program; it is just a continuation of the story time program your library provides year-round.  This type of program is still very important and you will have an opportunity to report it when your library director submits your Public Library Statistics.

Katie Anderson, Library Development Services
* Youth Services Consultant * Oregon Center for the Book Coordinator *
Oregon State Library, 250 Winter St. NE, Salem, OR 97301
katie.anderson at state.or.us<mailto:katie.anderson at state.or.us>, 503-378-2528

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