[Libs-Or] State Library Newsletter: Letter to Libraries Online July 2017

Fri Jul 7 10:27:12 PDT 2017

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Library Board News

State Library Board Met in Salem on June 9th

[Board]<https://www.oregon.gov/osl/LTLO/LTLOJul2017/TYBTWD2.jpg>The State Library Board met at the State Library in Salem on Friday, June 9th. The board approved both the 2018-2022 LSTA Five-Year Plan and the LSTA grants for FFY2017 (please see the article below for a list of approved grants). The board also approved the Talking Book and Braille Library Annual Donation Expenditure Plan for 2017-2018. In addition, our board members enjoyed Take Your Board to Work Day! Our staff put together an abbreviated version of our Take Your Child to Work Day program for our board members to experience. They visited stations that included demonstrations of descriptive videos, book check-outs, and viewing microfilm. Our staff also provided the board with activity sheets, the opportunity to try on vision impairment simulator glasses, a tour of our stacks, and photo ops at our booth! Here Ann Malkin of Bend and Lori Wamsley of Eugene pose for the camera. The next meeting will be held at the State Library on August 11th (please note that the board decided to move the board meeting from the 18th to the 11th).

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State Library News

The State Library and the Oregon Advocacy Commissions Create the Equity Toolbox

[Equity]<http://libguides.osl.state.or.us/EquityToolbox>The Oregon Advocacy Commissions are independent commissions created to serve as the liaisons between communities of color, women, and government entities. Every year, these commissions research and produce reports to help policymakers better understand the communities they serve. These reports deal with issues like environmental equity, race, children, and health.

Librarian Arlene Weible worked with Advocacy Commissions intern Mary Derr to unify these research reports into a collection known as the Equity Toolbox<http://libguides.osl.state.or.us/EquityToolbox>. The reports are used in the creation of the public policy work of Oregon Advocacy Commissions representing Black, Hispanic, and Asian Pacific Oregonians and Women.

Use Social Media Campaigns to Measure Success

[SocialMedia]Most people know how powerful social media can be for organizations to build awareness and grow a sense of community. But how do you measure social media success beyond likes and shares? Are people taking any action on your posts? You can and should get into the nitty-gritty of your social media efforts by developing strong campaigns that allow you to measure success in a way that will be more meaningful to stakeholders.

When developing a social media campaign for your library, program, or service, make sure to include everyone who would be involved in any traditional marketing efforts. Focus on desired outcomes such as event attendance, increased registration, and donations. Every campaign should have defined goals, timeline, budget (if applicable), and responsible parties such as content generators, social media coordinator, metrics gatherers.

As the social media coordinator for the State Library, Sarah Pearson works with our agency's various divisions and workgroups to develop campaigns. They meet, discuss all the elements of the campaign, and identify content creators. It is important that more than one person is involved in content creation to maintain the momentum and prevent idea burn-out. Sarah highly recommends limiting campaigns early on to 3-6 months at most. It may be an ongoing campaign, but having incremental check-ins are important to measure the impact and assess the outcomes of your campaign. Planning and teamwork are important steps on the path to social media success. For additional information, contact Sarah Pearson<mailto:sarah.pearson at state.or.us> (503-378-2464). Good luck!
Photo credit: https://www.northeastern.edu/careers/jobs-internships/social-media/

Oregon's 2018-2022 LSTA Five Year Plan was Approved by the State Library Board, and Submitted to IMLS

The State Library has recently completed and submitted the 2018-2022 LSTA Five-Year Plan<http://www.oregon.gov/osl/LD/Pages/LSTA/plan.aspx> for Oregon to the Institute of Museum and Library Services (IMLS). This plan was based on the 2012-2017 Five Year Plan Evaluation<http://www.oregon.gov/osl/LD/Pages/LSTA/plan.aspx>. Thank you to everyone who gave us feedback through the surveys or focus groups. This plan will become effective September 1, 2017, and the goals and outcomes will be part of the 2018 Competitive Grant process. We invite you to take a moment to review the new plan.

State Library Board Decided which FFY2017 LSTA Grants to Fund

The State Library Board decided to fund ten of the 2017 LSTA grants proposals at the June 9th meeting. Grants will start on July 1st and end on June 30, 2018. The following three statewide projects were also funded: Oregon Battle of the Books, Oregon School Library Information System (OSLIS), and the Sage Courier project.
Grant number

Grantee/Fiscal Agent

Grant Title

Amount

17-01-1p

Clackamas County Business & Community Services

Libros for Oregon: Collections Connect Communities

$14,779

17-02-2p

Coos Bay Public Library

Connecting YOU to CBPL

$16,000

17-03-5m

Early Learning Washington County

Bridging Cultures - Growing Early Scientist

$100,000

17-04-2a

Orbis Cascade Alliance

Extending Digital Collections Support for the Northwest, Year 2

$16,500

17-05-4s

Oregon Library Association

Oregon School Library Standards Learning Objectives and Grade Level Alignment - Year 2

$17,583

17-06-5a

Oregon Library Association

Project Outcome

$10,000

17-07-1a

Southern Oregon University

Preserving the Past for the Future

$35,329

17-08-1a

Special Collections - U of Oregon

Quincy Scott Political Cartoons Digitization and Rehousing

$89,340

17-09-1p

Springfield Public Library

For Every Student, a Library Year 2

$14,622

17-10-1p

Vale Public Library

It's Never too Late to Learn: Computer Basics

$21,102

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Contacts

Library Support and Development Services: Ferol Weyand<mailto:FerolWeyand at oslmail.osl.state.or.us>, Darci Hanning<mailto:darci.hanning at state.or.us>, Jennifer Maurer<mailto:jennifer.maurer at state.or.us>, Katie Anderson<mailto:katie.anderson at state.or.us>, Tamara Ottum<mailto:tamara.ottum at state.or.us>, Arlene Weible<mailto:arlene.weible at state.or.us>, Susan Westin<mailto:susan.b.westin at state.or.us>

Oregon Talking Book and Braille Library Manager: Susan Westin<mailto:susan.b.westin at state.or.us>, 503-378-5435

Government Information and Library Services Manager: Caren Agata<mailto:caren.agata at state.or.us>, 503-378-5030

State Librarian: MaryKay Dahlgreen<mailto:marykay.dahlgreen at state.or.us>, 503-378-4367

Letter to Libraries Online Editor: Jessica Rondema<mailto:jessica.rondema at state.or.us>, 503-378-5015

Letter to Libraries Online is published monthly by the State Library of Oregon. It is available free of charge and is published only in electronic form on the publications page<http://www.oregon.gov/osl/Pages/publications.aspx> on the State Library's website<http://www.oregon.gov/osl/>.

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Mission

The State Library provides leadership and resources to continue growing vibrant library services for Oregonians with print disabilities, the Legislature and state government, and all Oregonians through local libraries.

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