[Libs-Or] free NNLM webinar: "The Essentials of Marketing Your Interlibrary Loan Service"

Carolyn M Martin martinc4 at uw.edu
Wed Nov 28 08:40:21 PST 2018

Hello everyone,

We hope you can join us next week for the next National Network of Libraries of Medicine, PNR Rendezvous<https://nnlm.gov/classes/pnr-rendezvous> webinar session.

Webinar title: The Essentials of Marketing Your Interlibrary Loan Service

Marketing a new library service is expected. Marketing a service that no one is using is expected. But what about interlibrary loan, which is an existing service that, statistically, patrons are already using? Should a library waste money, resources, and staff time to market interlibrary loan? Yes! Marketing interlibrary loan can teach patrons how to use the service more effectively and can introduce new users to the service. But currently, there is very little literature on the subject. Marketing other library services is written about frequently but ILL, not so much. It becomes hard to know how to approach marketing ILL when there is not a lot of precedent for it. So how do you begin your own interlibrary loan marketing campaign? In this presentation you will learn what marketing really is, about libraries that have successfully marketed interlibrary loan, and lessons learned from those marketing endeavors.

Presenter: Adebola Fabiku, Head of Interlibrary Loan and Document Delivery Services at the University of Washington

When: Wednesday, December 5 at 1:00pm Pacific Time

How to join: Registration is encouraged but not required. Registration and details on how to connect are located on this web page https://nnlm.gov/class/essentials-marketing-your-interlibrary-loan-service/8923

The webinar will be recorded and is eligible for 1 Medical Library Association (MLA) CE.

We hope you can join us!

Carolyn Martin, MLS, AHIP / Consumer Health Coordinator
NNLM Pacific Northwest Region
University of Washington Health Sciences Library
Box 357155
Seattle, WA 98195-7155
martinc4 at uw.edu<mailto:martinc4 at uw.edu>

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