[OYAN] No-cost advertising for libraries through Google

[Katie Anderson]

I thought many of you might be interested in the highlighted news below.-Katie

From: Libs-Or [mailto:libs-or-bounces at listsmart.osl.state.or.us] On Behalf Of Darci Hanning
Sent: Wednesday, June 07, 2017 11:50 AM
To: libs-or at listsmart.osl.state.or.us
Subject: [Libs-Or] WebJunction News: Updated Course Catalog, Google AdWords, and Webinars

Greetings!

Here is the latest news and updates from WebJunction:

[Graphic: webinar and self-paced course icons]The free WebJunction Course Catalog<http://learn.webjunction.org/> has a fresh new look! In addition to being loaded with over 40 self-paced courses and 200 webinar recordings, the Catalog now has an improved interface and user experience. All of the content is now combined together and organized by topic for you to browse to find just what you need. There are also improvements to the My Courses section; courses are now arranged by those that you are still working on and those that you have completed. And as always, when you complete a course in the catalog, you'll be able to obtain a certificate.
We know that in a busy library, finding time to attend a live session isn't always an option. You can count on the WebJunction Course Catalog to be there when you need it, to help meet your training needs. If you haven't visited and browsed the content or taken a course in a while, come over and see what's new<http://learn.webjunction.org/>! We're excited about these changes and look forward to hearing what you think.

New Article

Free Advertising for Libraries through Google<http://www.webjunction.org/news/webjunction/google-adwords-for-libraries.html>[http://image.e.oclc.org/lib/fe9312727d65017e76/m/1/85d66848-4f50-4b26-bcfe-aa48a8064b10.png]<http://click.e.oclc.org/?qs=bbd151b3a4047634245fd3a008b803f8e3aa1b4a29ea77c16da95c929a083d41fb34b3b0025617366a14375c90333168> Google's Ad Grants program presents a valuable opportunity for online promotion. Google offers qualifying non-profit groups, like Friends of the Library or libraries that hold 501(c)(3) status, up to $10,000 per month in advertising budget for free. This article by Trey Gordner explains the Google Ad Grants program, its promotional potential for libraries, and the application process.

Upcoming Webinars

June 13 Measures that Matter Part Two: Detailing the Data-based Story of Public Libraries<http://www.webjunction.org/events/webjunction/measures-that-matter-2.html>
Time: 12:00p - 1:00p PT
Part two in a three-part webinar series about Measures that Matter, a project from IMLS and COSLA, surveying the current state of public library data, assessing current strengths and weaknesses and formulating a plan for future action.

Register to attend<https://oclc.webex.com/oclc/onstage/g.php?MTID=e4e64e8fadbf82051f4b444a416a5dd9c> | More info<http://www.webjunction.org/events/webjunction/measures-that-matter-2.html>


June 29 Effective Online Outreach: Tools and Tactics for Connecting Communities and Collections<http://www.webjunction.org/events/webjunction/effective-online-outreach.html>
Time: 12:00p - 1:00p PT
This webinar presents creative and successful strategies for online outreach, connecting users to digital collections, and engaging communities through information.

Register to attend<https://oclc.webex.com/oclc/onstage/g.php?MTID=e692970ae8eec841832cd97b04732687a> | More info<http://www.webjunction.org/events/webjunction/effective-online-outreach.html>

Cheers!

Darci Hanning, MLIS
Technology Development Consultant
darci.hanning at state.or.us<mailto:darci.hanning at state.or.us> | 503-378-2527 | www.oregon.gov/osl/ld<http://www.oregon.gov/osl/ld>
Follow us: Facebook<http://fb.me/orlibsupport> | Twitter<https://twitter.com/ORLibSupport> | Tumblr<http://www.statelibraryor.tumblr.com/> | Pinterest<https://pinterest.com/statelibraryor/>
Ask me about the Edge Initiative<http://oregonedge.net/>!
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________________________________


Katie Anderson
Youth Services Consultant
katie.anderson at state.or.us<mailto:katie.anderson at state.or.us> | 503-378-2528 | www.oregon.gov/osl/ld<http://www.oregon.gov/osl/ld>
Follow us: Facebook<http://fb.me/orlibsupport> | Twitter<https://twitter.com/ORLibSupport> | Tumblr<http://www.statelibraryor.tumblr.com/> | Pinterest<https://pinterest.com/statelibraryor/>

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