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<title>OHA News Release December 27: Enforcement starts Jan. 1 for law raising tobacco purchase age to 21</title>
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<p class="MsoNormal"><span style="font-family:"Arial",sans-serif">Hello grantees,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-family:"Arial",sans-serif">This email is to follow-up the HPCDP communications plan for Tobacco 21.<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif">As you know, Governor Kate Brown signed SB 754 into law on August 9, 2017. This law raised the minimum legal sale age of tobacco from 18 to 21. Enforcement of this law goes into effect Jan. 1,
2018.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif">Within the OHA-PHD, the Health Promotion and Chronic Disease Prevention (HPCDP) section is tasked with implementation, enforcement and communication regarding this new state law.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif">HPCDP developed a strategic communications plan to communicate the changes of this new state law, which included sending letters to tobacco retailers, placing ads in business journals and news
publications and sending a press release.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-family:"Arial",sans-serif">The Tobacco 21 press release was sent by OHA Communications late this morning.<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Arial",sans-serif">You can access the press release via this link:
<a href="http://bit.ly/2C1cK5q">http://bit.ly/2C1cK5q</a>. Additionally, I have included the text below.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif">OHA External Communications team will post a Tobacco 21 video to their Facebook page later today. This video was created to educate the general population on tobacco control in Oregon.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif">You are welcome to “like” and “share” the tobacco 21 video via
<a href="https://www.facebook.com/OregonHealthAuthority/">@OregonHealthAuthority</a> on Facebook. You are also welcome to create your own post with the video using the following link:
<a href="http://links.govdelivery.com:80/track?type=click&enid=ZWFzPTEmbXNpZD0mYXVpZD0mbWFpbGluZ2lkPTIwMTcxMjI3LjgyOTY2NzIxJm1lc3NhZ2VpZD1NREItUFJELUJVTC0yMDE3MTIyNy44Mjk2NjcyMSZkYXRhYmFzZWlkPTEwMDEmc2VyaWFsPTE2OTUyNjcwJmVtYWlsaWQ9bWVnYW4uZS5nZXJkZXNAc3RhdGUub3IudXMmdXNlcmlkPW1lZ2FuLmUuZ2VyZGVzQHN0YXRlLm9yLnVzJnRhcmdldGlkPSZmbD0mbXZpZD0mZXh0cmE9JiYm&&&103&&&https://youtu.be/BmrwMUeSvss">
https://youtu.be/BmrwMUeSvss</a>.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-family:"Arial",sans-serif">Again, HPCDP is sharing the Tobacco 21 press release and video with you to keep you informed and to support your opportunities to gain local, earned media.
<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif">If you have any questions on how to use these materials to gain earned media please let me, or your liaison, know.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif">Thanks and Happy New Years!<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Arial",sans-serif">Megan<o:p></o:p></span></p>
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<p class="MsoNormal" style="margin-bottom:12.0pt"><b><span style="font-family:"Arial",sans-serif">Megan E. Gerdes, MPH</span></b><span style="font-family:"Arial",sans-serif"><br>
Health Promotion Strategist <br>
OREGON HEALTH AUTHORITY<br>
Public Health Division<br>
Health Promotion and Chronic Disease Prevention<br>
</span><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><a href="mailto:megan.e.gerdes@dhsoha.state.or.us"><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#0563C1">megan.e.gerdes@dhsoha.state.or.us</span></a></span><span style="font-family:"Arial",sans-serif"><br>
Desk: 971-673-1039<br>
Cell: 503-752-6354<br>
</span><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"><a href="http://links.govdelivery.com/track?type=click&enid=ZWFzPTEmbXNpZD0mYXVpZD0mbWFpbGluZ2lkPTIwMTYxMjIwLjY3OTEyMDUxJm1lc3NhZ2VpZD1NREItUFJELUJVTC0yMDE2MTIyMC42NzkxMjA1MSZkYXRhYmFzZWlkPTEwMDEmc2VyaWFsPTE2ODYxMTMwJmVtYWlsaWQ9bWlrYXlsYS5tYXJjb3R0QGRoc29oYS5zdGF0ZS5vci51cyZ1c2VyaWQ9bWlrYXlsYS5tYXJjb3R0QGRoc29oYS5zdGF0ZS5vci51cyZ0YXJnZXRpZD0mZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&110&&&http://www.oregon.gov/OHA"><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#0563C1">http://www.oregon.gov/OHA</span></a></span><span style="font-family:"Arial",sans-serif"><o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif">From:</span></b><span style="font-size:11.0pt;font-family:"Calibri",sans-serif"> Oregon Health Authority [mailto:oha@service.govdelivery.com]
<br>
<b>Sent:</b> Wednesday, December 27, 2017 11:31 AM<br>
<b>To:</b> Gerdes Megan E <MEGAN.E.GERDES@dhsoha.state.or.us><br>
<b>Subject:</b> OHA News Release December 27: Enforcement starts Jan. 1 for law raising tobacco purchase age to 21<o:p></o:p></span></p>
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<p><strong><span style="font-family:"Arial",sans-serif">December 27, 2017</span></strong><o:p></o:p></p>
<p><strong><span style="font-family:"Arial",sans-serif">Media contacts:</span></strong><o:p></o:p></p>
<p><span style="font-family:"Arial",sans-serif">Jonathan Modie, OHA, 971-246-9139,
</span><a href="mailto:PHD.Communications@state.or.us" title="PHD.Communications@state.or.us"><span style="font-family:"Arial",sans-serif">PHD.Communications@state.or.us</span></a><o:p></o:p></p>
<p><strong><span style="font-family:"Arial",sans-serif">Enforcement starts Jan. 1 for law raising tobacco purchase age to 21</span></strong><o:p></o:p></p>
<p><i><span style="font-family:"Arial",sans-serif">SB 754, known as Tobacco 21, was passed by Oregon Legislature in 2017</span></i><o:p></o:p></p>
<p><span style="font-family:"Arial",sans-serif">PORTLAND, Ore.—Oregon will soon start enforcing a new law that raised the required minimum age to legally buy or obtain tobacco products from 18 to 21.</span><o:p></o:p></p>
<p><span style="font-family:"Arial",sans-serif">SB 754, known as Tobacco 21, has been in effect since Gov. Kate Brown signed it into law Aug. 9, 2017, with enforcement and fines beginning Jan. 1, 2018.</span><o:p></o:p></p>
<p><span style="font-family:"Arial",sans-serif">Oregon is the fifth state to increase the age to purchase tobacco, after California, Hawaii, Maine and New Jersey.</span><o:p></o:p></p>
<p><span style="font-family:"Arial",sans-serif">Under the new law, retailers can no longer sell tobacco products or inhalant delivery systems, such as a pipe or vaporizing device, to people younger than 21. Violations of the law are punishable by a fine of
$50 for employees, $250 for store managers and $500 for store owners; for managers and owners, the fines double by the third offense.</span><o:p></o:p></p>
<p><span style="font-family:"Arial",sans-serif">OHA’s Public Health Division is authorized to enforce the minimum age of tobacco sales law and coordinates with the Oregon State Policy to conduct state-sponsored compliance inspections.</span><o:p></o:p></p>
<p><span style="font-family:"Arial",sans-serif">Katrina Hedberg, MD, Oregon’s state health officer and epidemiologist based at the Oregon Health Authority Public Health Division, said raising the minimum age for buying tobacco products and inhalant delivery
systems is proven to reduce youth initiation of tobacco use. She noted nine of 10 adults report they started smoking before they were 19, and nearly 100 percent start before age 26.</span><o:p></o:p></p>
<p><span style="font-family:"Arial",sans-serif">"The earlier kids start using tobacco, the more at risk they are for becoming addicted to tobacco and developing chronic diseases such as heart disease, asthma and cancer," Hedberg said. "Raising the legal sale
age for tobacco products to 21 can reduce smoking rates and reduce tobacco-related deaths."</span><o:p></o:p></p>
<p><span style="font-family:"Arial",sans-serif">Help is available for anyone in Oregon ready to quit tobacco. Call Oregon’s toll-free Quit Line at 800-QUIT-NOW (800-784-8669) or, for Spanish, 855-DEJELO-YA (855-335356-92), or visit
</span><a href="http://links.govdelivery.com:80/track?type=click&enid=ZWFzPTEmbXNpZD0mYXVpZD0mbWFpbGluZ2lkPTIwMTcxMjI3LjgyOTY2NzIxJm1lc3NhZ2VpZD1NREItUFJELUJVTC0yMDE3MTIyNy44Mjk2NjcyMSZkYXRhYmFzZWlkPTEwMDEmc2VyaWFsPTE2OTUyNjcwJmVtYWlsaWQ9bWVnYW4uZS5nZXJkZXNAc3RhdGUub3IudXMmdXNlcmlkPW1lZ2FuLmUuZ2VyZGVzQHN0YXRlLm9yLnVzJnRhcmdldGlkPSZmbD0mbXZpZD0mZXh0cmE9JiYm&&&100&&&http://www.quitnow.net/oregon" title="www.quitnow.net/oregon"><span style="font-family:"Arial",sans-serif">www.quitnow.net/oregon</span></a><span style="font-family:"Arial",sans-serif">
or in Spanish, </span><a href="http://links.govdelivery.com:80/track?type=click&enid=ZWFzPTEmbXNpZD0mYXVpZD0mbWFpbGluZ2lkPTIwMTcxMjI3LjgyOTY2NzIxJm1lc3NhZ2VpZD1NREItUFJELUJVTC0yMDE3MTIyNy44Mjk2NjcyMSZkYXRhYmFzZWlkPTEwMDEmc2VyaWFsPTE2OTUyNjcwJmVtYWlsaWQ9bWVnYW4uZS5nZXJkZXNAc3RhdGUub3IudXMmdXNlcmlkPW1lZ2FuLmUuZ2VyZGVzQHN0YXRlLm9yLnVzJnRhcmdldGlkPSZmbD0mbXZpZD0mZXh0cmE9JiYm&&&101&&&http://www.quitnow.net/oregonsp" title="http://www.quitnow.net/oregonsp"><span style="font-family:"Arial",sans-serif">www.quitnow.net/oregonsp</span></a><span style="font-family:"Arial",sans-serif">.
</span><o:p></o:p></p>
<p><span style="font-family:"Arial",sans-serif">People who see a retailer selling tobacco products or inhalant delivery systems to someone younger than 21 can report the violation with the business name, address and other information to
</span><a href="mailto:Tobacco.Inspections@state.or.us" title="Tobacco.Inspections@state.or.us"><span style="font-family:"Arial",sans-serif">Tobacco.Inspections@state.or.us</span></a><span style="font-family:"Arial",sans-serif">.</span><o:p></o:p></p>
<p><span style="font-family:"Arial",sans-serif">Learn more about Tobacco 21 at </span>
<a href="http://links.govdelivery.com:80/track?type=click&enid=ZWFzPTEmbXNpZD0mYXVpZD0mbWFpbGluZ2lkPTIwMTcxMjI3LjgyOTY2NzIxJm1lc3NhZ2VpZD1NREItUFJELUJVTC0yMDE3MTIyNy44Mjk2NjcyMSZkYXRhYmFzZWlkPTEwMDEmc2VyaWFsPTE2OTUyNjcwJmVtYWlsaWQ9bWVnYW4uZS5nZXJkZXNAc3RhdGUub3IudXMmdXNlcmlkPW1lZ2FuLmUuZ2VyZGVzQHN0YXRlLm9yLnVzJnRhcmdldGlkPSZmbD0mbXZpZD0mZXh0cmE9JiYm&&&102&&&http://www.healthoregon.org/tobaccoretailsales"><span style="font-family:"Arial",sans-serif">www.HealthOregon.org/tobaccoretailsales</span></a><span style="font-family:"Arial",sans-serif">.
A YouTube video about the new law is available at </span><a href="http://links.govdelivery.com:80/track?type=click&enid=ZWFzPTEmbXNpZD0mYXVpZD0mbWFpbGluZ2lkPTIwMTcxMjI3LjgyOTY2NzIxJm1lc3NhZ2VpZD1NREItUFJELUJVTC0yMDE3MTIyNy44Mjk2NjcyMSZkYXRhYmFzZWlkPTEwMDEmc2VyaWFsPTE2OTUyNjcwJmVtYWlsaWQ9bWVnYW4uZS5nZXJkZXNAc3RhdGUub3IudXMmdXNlcmlkPW1lZ2FuLmUuZ2VyZGVzQHN0YXRlLm9yLnVzJnRhcmdldGlkPSZmbD0mbXZpZD0mZXh0cmE9JiYm&&&103&&&https://youtu.be/BmrwMUeSvss"><span style="font-family:"Arial",sans-serif">https://youtu.be/BmrwMUeSvss</span></a><span style="font-family:"Arial",sans-serif">.
</span><o:p></o:p></p>
<p><span style="font-family:"Arial",sans-serif">###</span><o:p></o:p></p>
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