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<DIV>FYI</DIV>
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<DIV>Adrienne Paige Mullock, MPH, CHES<BR>Public Health Educator<BR>Oregon State WIC Program<BR>800 NE Oregon Street, Suite 865<BR>Portland, Oregon 97232-2162<BR>Telephone: (971) 673-0054<BR>Fax: (971) 673-0071<BR>adrienne.p.mullock@state.or.us<BR><BR><BR><BR>>>> "Makar, Stephanie" <smakar@health.usf.edu> 11/4/2009 8:41 AM >>><BR></DIV>
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<P class=MsoNormal style="TEXT-ALIGN: center" align=center><B><FONT face=Arial color=green size=6><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 22pt; COLOR: green; FONT-FAMILY: Arial">CALL FOR ABSTRACTS!<o:p></o:p></SPAN></FONT></B></P>
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<P class=MsoNormal style="TEXT-ALIGN: center" align=center><I><FONT face=Arial size=3><SPAN style="FONT-SIZE: 12pt; FONT-STYLE: italic; FONT-FAMILY: Arial">Main Conference</SPAN></FONT></I><FONT face=Arial><SPAN style="FONT-FAMILY: Arial">: <B><SPAN style="FONT-WEIGHT: bold">June 11 & 12, 2010</SPAN></B><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal style="TEXT-ALIGN: center" align=center><st1:place w:st="on"><st1:PlaceName w:st="on"><I><FONT face=Arial size=3><SPAN style="FONT-SIZE: 12pt; FONT-STYLE: italic; FONT-FAMILY: Arial">Training</SPAN></FONT></I></st1:PlaceName><I><FONT face=Arial><SPAN style="FONT-STYLE: italic; FONT-FAMILY: Arial"> <st1:PlaceType w:st="on">Academy</st1:PlaceType></SPAN></FONT></I></st1:place><FONT face=Arial><SPAN style="FONT-FAMILY: Arial">: <B><SPAN style="FONT-WEIGHT: bold">June 13 & 14, 2010</SPAN></B><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal style="TEXT-ALIGN: center" align=center><FONT face=Arial color=#003300 size=3><SPAN style="FONT-SIZE: 12pt; COLOR: #003300; FONT-FAMILY: Arial">Sheraton Sand Key - <st1:place w:st="on"><st1:City w:st="on">Clearwater</st1:City>, <st1:State w:st="on">Florida</st1:State></st1:place><o:p></o:p></SPAN></FONT></P>
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<P class=MsoNormal style="TEXT-ALIGN: center" align=center><FONT face=Arial color=#003300 size=3><SPAN style="FONT-SIZE: 12pt; COLOR: #003300; FONT-FAMILY: Arial">Abstracts will be accepted only in electronic format via the <I><SPAN style="FONT-STYLE: italic">Social Marketing Quarterly </SPAN></I>web portal until <B><U><SPAN style="FONT-WEIGHT: bold">January 18, 2010</SPAN></U></B>. To submit an abstract for consideration, please visit </SPAN></FONT><B><FONT face=Arial color=black><SPAN style="FONT-WEIGHT: bold; COLOR: black; FONT-FAMILY: Arial"><A title=blocked::http://www.cme.hsc.usf.edu/smph href="http://www.cme.hscusf.edu/smph">www.cme.hsc.usf.edu/smph</A></SPAN></FONT></B><FONT face=Arial color=black><SPAN style="COLOR: black; FONT-FAMILY: Arial">.<o:p></o:p></SPAN></FONT></P>
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<P class=MsoNormal style="TEXT-ALIGN: center" align=center><B><FONT face="Script MT Bold" size=5><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 16pt; FONT-FAMILY: 'Script MT Bold'">Milestones in Social Marketing: Past, Present, and Future<o:p></o:p></SPAN></FONT></B></P>
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<P class=MsoNormal><FONT face=Arial size=2><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">USF Health's Social Marketing in Public Health Conference & Training Academy will be celebrating our 20th Anniversary on June 11-14, 2010, featuring special plenary session speaker Philip Kotler, PhD. The University and our partner, the Academy for Educational Development, are excited for the opportunity to reflect on the past 20 years and appreciative of the countless people who have contributed to the sustenance and nurturing of the conference. We anticipate that the 2010 conference will provide participants with a unique and memorable experience The conference is designed for social marketers, public health professionals, health educators, and program administrators who plan programs for a variety of settings, such as the CDC, state/local health departments, public health agencies, and non-profit organizations, among others. Sessions are offered for researchers, practitioners, and students.<o:p></o:p></SPAN></FONT></P>
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<P class=MsoNormal><FONT face=Arial size=2><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">The conference planning committee invites abstract submissions to be considered for oral presentations and posters. The content should demonstrate the application of social marketing strategies to behavior change, service marketing, or improvement of public health practice. Abstracts may describe social marketing programs, innovative research methods, and theoretical advances. Conference reviewers favor abstracts that clearly illustrate key elements of the social marketing approach (e.g., how formative research is used to make marketing decisions; description of audience segmentation methods and results; evaluations of comprehensive marketing programs). Projects should be <B><SPAN style="FONT-WEIGHT: bold">completed</SPAN></B>, not "in process." <o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial size=2><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Of particular interest are applications of social marketing strategies that address the health objectives for the nation, promote social marketing within one's own agency, demonstrate the sustainability and/or self-sufficiency of social marketing programs, or use innovative methods to understand consumer needs and wants. Other suggested topics include, but are not limited to: the use of social marketing to ameliorate health problems and issues of special populations; evaluation of social marketing programs and strategies; social marketing approaches to defining health problems; examining solutions to health problems; and changing health practices in school and community settings, and training and education in social marketing. <o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial size=2><SPAN style="FONT-SIZE: 10pt; FONT-FAMILY: Arial">Abstracts that focus exclusively on health communications activities are not viewed as favorably as those that address all four Ps in the marketing mix.<o:p></o:p></SPAN></FONT></P>
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<P class=MsoNormal style="TEXT-ALIGN: center" align=center><FONT face=Arial color=#003300 size=3><SPAN style="FONT-SIZE: 12pt; COLOR: #003300; FONT-FAMILY: Arial">Abstracts will be accepted only in electronic format via the <I><SPAN style="FONT-STYLE: italic">Social Marketing Quarterly </SPAN></I>web portal until <B><SPAN style="FONT-WEIGHT: bold">January 18, 2010</SPAN></B>. To submit an abstract for consideration, please visit </SPAN></FONT><B><FONT face=Arial color=black><SPAN style="FONT-WEIGHT: bold; COLOR: black; FONT-FAMILY: Arial"><A title=blocked::http://www.cme.hsc.usf.edu/smph href="http://www.cme.hsc.usf.edu/smph">www.cme.hsc.usf.edu/smph</A></SPAN></FONT></B><FONT face=Arial color=black><SPAN style="COLOR: black; FONT-FAMILY: Arial">.<o:p></o:p></SPAN></FONT></P>
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