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<DIV>FYI~</DIV>
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<DIV>Adrienne Paige Mullock, MPH, CHES<BR>Public Health Educator<BR>Oregon State WIC Program<BR>800 NE Oregon Street, Suite 865<BR>Portland, Oregon 97232-2162<BR>Telephone: (971) 673-0054<BR>Fax: (971) 673-0071<BR>adrienne.p.mullock@state.or.us<BR><BR><BR><BR>>>> "Makar, Stephanie" <smakar@health.usf.edu> 11/9/2009 10:49 AM >>><BR></DIV>
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<P class=MsoNormal style="TEXT-ALIGN: center" align=center><B><FONT face=Calibri color=blue size=5><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 20pt; COLOR: blue; FONT-FAMILY: Calibri">REGISTER NOW!<o:p></o:p></SPAN></FONT></B></P>
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<P class=MsoNormal style="TEXT-ALIGN: center" align=center><st1:place w:st="on"><st1:PlaceName w:st="on"><B><FONT face=Calibri color=teal size=5><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 20pt; COLOR: teal; FONT-FAMILY: Calibri">SOCIAL</SPAN></FONT></B></st1:PlaceName><B><FONT face=Calibri color=teal size=5><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 20pt; COLOR: teal; FONT-FAMILY: Calibri"> <st1:PlaceName w:st="on">MARKETING</st1:PlaceName> <st1:PlaceType w:st="on">FIELD</st1:PlaceType> <st1:PlaceType w:st="on">SCHOOL</st1:PlaceType></SPAN></FONT></B></st1:place><B><FONT face=Calibri color=teal size=5><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 20pt; COLOR: teal; FONT-FAMILY: Calibri"><o:p></o:p></SPAN></FONT></B></P>
<P class=MsoNormal style="TEXT-ALIGN: center" align=center><B><FONT face=Calibri size=5><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 20pt; FONT-FAMILY: Calibri">JANUARY 4-8, 2010<o:p></o:p></SPAN></FONT></B></P>
<P class=MsoNormal style="TEXT-ALIGN: center" align=center><FONT face=Calibri size=5><SPAN style="FONT-SIZE: 16pt; FONT-FAMILY: Calibri">University of <st1:place w:st="on"><st1:PlaceName w:st="on">South</st1:PlaceName> <st1:PlaceName w:st="on">Florida</st1:PlaceName> <st1:PlaceType w:st="on">College</st1:PlaceType></st1:place> of Public Health<o:p></o:p></SPAN></FONT></P>
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<P class=MsoNormal style="TEXT-ALIGN: center" align=center><U><FONT face=Calibri size=4><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: Calibri">Courses Offered</SPAN></FONT></U><FONT face=Calibri size=4><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: Calibri">: Introduction to Social Marketing, Focus Group Research Strategies, <o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal style="TEXT-ALIGN: center" align=center><FONT face=Calibri size=4><SPAN style="FONT-SIZE: 14pt; FONT-FAMILY: Calibri">and Designing Social Marketing Programs<o:p></o:p></SPAN></FONT></P>
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<P class=MsoNormal style="TEXT-ALIGN: center" align=center><B><FONT face=Calibri size=5><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 16pt; FONT-FAMILY: Calibri">Please visit <A href="http://www.cme.hsc.usf.edu/fsjan">www.cme.hsc.usf.edu/fsjan</A> <o:p></o:p></SPAN></FONT></B></P>
<P class=MsoNormal style="TEXT-ALIGN: center" align=center><B><FONT face=Calibri size=5><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 16pt; FONT-FAMILY: Calibri">for full information and registration.<o:p></o:p></SPAN></FONT></B></P>
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<P class=MsoNormal><B><FONT face=Calibri color=teal size=5><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 18pt; COLOR: teal; FONT-FAMILY: Calibri">Introduction to Social Marketing</SPAN></FONT></B><FONT face=Calibri color=teal size=5><SPAN style="FONT-SIZE: 18pt; COLOR: teal; FONT-FAMILY: Calibri"><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><B><FONT face=Calibri size=4><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 13.5pt; FONT-FAMILY: Calibri">Nancy Lee, MBA </SPAN></FONT></B><B><FONT face=Calibri size=5><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 18pt; FONT-FAMILY: Calibri"> </SPAN></FONT></B><B><FONT face=Calibri size=2><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 10pt; FONT-FAMILY: Calibri"> </SPAN></FONT></B><B><FONT face=Calibri size=5><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 16pt; FONT-FAMILY: Calibri"> </SPAN></FONT></B><FONT face=Calibri color=teal size=5><SPAN style="FONT-SIZE: 18pt; COLOR: teal; FONT-FAMILY: Calibri"><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><v:shapetype id=_x0000_t75 coordsize = "21600,21600" o:preferrelative = "t" o:spt = "75" filled = "f" stroked = "f" path = " m@4@5 l@4@11@9@11@9@5 xe"><v:stroke joinstyle = "miter"></v:stroke><v:formulas><v:f eqn = "if lineDrawn pixelLineWidth 0 "></v:f><v:f eqn = "sum @0 1 0 "></v:f><v:f eqn = "sum 0 0 @1 "></v:f><v:f eqn = "prod @2 1 2 "></v:f><v:f eqn = "prod @3 21600 pixelWidth "></v:f><v:f eqn = "prod @3 21600 pixelHeight "></v:f><v:f eqn = "sum @0 0 1 "></v:f><v:f eqn = "prod @6 1 2 "></v:f><v:f eqn = "prod @7 21600 pixelWidth "></v:f><v:f eqn = "sum @8 21600 0 "></v:f><v:f eqn = "prod @7 21600 pixelHeight "></v:f><v:f eqn = "sum @10 21600 0 "></v:f></v:formulas><v:path o:extrusionok = "f" gradientshapeok = "t" o:connecttype = "rect"></v:path><o:lock aspectratio="t" v:ext="edit"></o:lock></v:shapetype><v:shape id=_x0000_s1026 style="MARGIN-TOP: 0px; Z-INDEX: 1; MARGIN-LEFT: 0px; WIDTH: 57.75pt; POSITION: absolute; HEIGHT: 66.75pt; mso-position-horizontal: left; mso-position-horizontal-relative: text; mso-position-vertical: top; mso-position-vertical-relative: line" type = "#_x0000_t75" coordsize = "21600,21600" o:allowoverlap = "f"><v:imagedata o:title="Lee" src = "cid:image001.gif@01CA6143.560FCE60"></v:imagedata><w:wrap type = "square"></w:wrap></v:shape><FONT face=Calibri size=2><SPAN style="FONT-SIZE: 11pt; FONT-FAMILY: Calibri">This course is designed to give students a thorough orientation to the discipline of social marketing and specific applications in public health as well as environmental protection. It is appropriate for current and future practitioners in the public health field and other public sector disciplines. Class sessions will combine didactic presentations with group discussions and in-class exercises.<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><B><FONT face=Calibri size=4><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 13.5pt; FONT-FAMILY: Calibri"><o:p> </o:p></SPAN></FONT></B></P>
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<P class=MsoNormal><B><FONT face=Calibri color=teal size=5><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 18pt; COLOR: teal; FONT-FAMILY: Calibri">Focus Group Research Strategies </SPAN></FONT></B><FONT face=Calibri color=teal size=5><SPAN style="FONT-SIZE: 18pt; COLOR: teal; FONT-FAMILY: Calibri"><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><B><FONT face=Calibri size=4><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 13.5pt; FONT-FAMILY: Calibri">Richard Krueger, PhD </SPAN></FONT></B><B><FONT face=Calibri size=5><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 18pt; FONT-FAMILY: Calibri"> </SPAN></FONT></B><B><FONT face=Calibri size=2><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 10pt; FONT-FAMILY: Calibri"> </SPAN></FONT></B><B><FONT face=Calibri size=5><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 16pt; FONT-FAMILY: Calibri"> </SPAN></FONT></B><FONT face=Calibri size=2><SPAN style="FONT-SIZE: 11pt; FONT-FAMILY: Calibri"><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><v:shape id=_x0000_s1027 style="MARGIN-TOP: 0px; Z-INDEX: 2; MARGIN-LEFT: 0px; WIDTH: 51pt; POSITION: absolute; HEIGHT: 69pt; mso-position-horizontal: left; mso-position-horizontal-relative: text; mso-position-vertical: top; mso-position-vertical-relative: line" type = "#_x0000_t75" coordsize = "21600,21600" o:allowoverlap = "f"><v:imagedata o:title="Krueger" src = "cid:image003.gif@01CA6143.560FCE60"></v:imagedata><w:wrap type = "square"></w:wrap></v:shape><FONT face=Calibri size=2><SPAN style="FONT-SIZE: 11pt; FONT-FAMILY: Calibri">This course is an intensive overview of focus group procedures in the public and non-profit environment. Attention will be placed on question development, moderator skills, analysis strategies and planning critical logistical details of focus group interviews, and analyzing results of focus group interviews. The course will examine unique methodological characteristics of focus group interviews, identify emerging trends, and explore areas of appropriate and inappropriate use.<o:p></o:p></SPAN></FONT></P>
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<P class=MsoNormal><B><FONT face=Calibri color=teal size=5><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 18pt; COLOR: teal; FONT-FAMILY: Calibri"><o:p> </o:p></SPAN></FONT></B></P>
<P class=MsoNormal><B><FONT face=Calibri color=teal size=5><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 18pt; COLOR: teal; FONT-FAMILY: Calibri">Designing Social Marketing Programs</SPAN></FONT></B><B><FONT face=Calibri color=teal size=4><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 13.5pt; COLOR: teal; FONT-FAMILY: Calibri"> </SPAN></FONT></B><B><FONT face=Calibri color=teal size=5><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 18pt; COLOR: teal; FONT-FAMILY: Calibri"><o:p></o:p></SPAN></FONT></B></P>
<P class=MsoNormal><B><FONT face=Calibri size=4><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 13.5pt; FONT-FAMILY: Calibri">R. Craig Lefebvre, PhD <o:p></o:p></SPAN></FONT></B></P>
<P class=MsoNormal><v:shape id=_x0000_s1028 style="MARGIN-TOP: 0px; Z-INDEX: 3; MARGIN-LEFT: 0px; WIDTH: 55.5pt; POSITION: absolute; HEIGHT: 74.25pt; mso-position-horizontal: left; mso-position-horizontal-relative: text; mso-position-vertical: top; mso-position-vertical-relative: line" type = "#_x0000_t75" coordsize = "21600,21600" o:allowoverlap = "f"><v:imagedata o:title="Lefebvre" src = "cid:image005.gif@01CA6143.560FCE60"></v:imagedata><w:wrap type = "square"></w:wrap></v:shape><FONT face=Calibri size=2><SPAN style="FONT-SIZE: 11pt; FONT-FAMILY: Calibri">Participants in this course will learn how to use social marketing to design public health and social change programs. The course will use a people-centered approach that relies on insight and empathy as much as on data for program development. We will explore learning and behavior change in a social context as much as in an individual one. The course will emphasize the context of the everyday lives of people, the competition for 'space' in their lives, and the 4P's marketing framework as a tool to address public health problems. We will adapt design thinking methodologies to complement the marketing planning process and learn to engage people to develop programs that are more effective, efficient, equitable and sustainable than existing solutions. <U>PRE-REQUISITE</U>: Introduction to Social Marketing.<o:p></o:p></SPAN></FONT></P>
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<P class=MsoNormal style="TEXT-ALIGN: center" align=center><B><FONT face=Calibri size=5><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 16pt; FONT-FAMILY: Calibri">Please visit <A href="http://www.cme.hsc.usf.edu/fsjan">www.cme.hsc.usf.edu/fsjan</A> <o:p></o:p></SPAN></FONT></B></P>
<P class=MsoNormal style="TEXT-ALIGN: center" align=center><B><FONT face=Calibri size=5><SPAN style="FONT-WEIGHT: bold; FONT-SIZE: 16pt; FONT-FAMILY: Calibri">for full information and registration.<o:p></o:p></SPAN></FONT></B></P>
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<P class=MsoNormal><FONT face=Calibri size=3><SPAN style="FONT-SIZE: 12pt; FONT-FAMILY: Calibri">**Courses, such as those listed above, fulfill the requirements of the Social Marketing in Public Health Graduate Certificate; additional information can be found at <U><A title=http://www.outreach.usf.edu/gradcerts/certinfo.asp?ccode=XSP href="http://www.outreach.usf.edu/gradcerts/certinfo.asp?ccode=XSP" target=_blank><FONT color=black><SPAN style="COLOR: windowtext"><SPAN title=http://www.outreach.usf.edu/gradcerts/certinfo.asp?ccode=XSP>http://www.outreach.usf.edu/gradcerts/certinfo.asp?ccode=XSP</SPAN></SPAN></FONT></A></U>.*<o:p></o:p></SPAN></FONT></P>
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