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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">FYI….
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:windowtext">From:</span></b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:windowtext"> State nutrition and physical activity forum for obesity
[mailto:NUTR-PA-OBESITY-LIST@LISTSERV.CDC.GOV] <b>On Behalf Of </b>Kuester, Sarah (CDC/ONDIEH/NCCDPHP)<br>
<b>Sent:</b> Friday, January 20, 2012 8:58 AM<br>
<b>To:</b> NUTR-PA-OBESITY-LIST@LISTSERV.CDC.GOV<br>
<b>Subject:</b> Weight of the Nation campaign to launch in May 2012<o:p></o:p></span></p>
</div>
</div>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-family:"Calibri","sans-serif";color:#1F497D">Please pardon the cross-posting.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri","sans-serif";color:#1F497D">Below is a press release regarding an upcoming public health campaign, The Weight of the Nation, to be launched in May 2012.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri","sans-serif";color:#1F497D">Please see
</span><a href="http://theweightofthenation.hbo.com/"><span style="font-family:"Calibri","sans-serif"">http://theweightofthenation.hbo.com/#</span></a><span style="font-family:"Calibri","sans-serif";color:#1F497D"> to sign up for the campaign newsletter or
host a community screening event. In addition to the community screenings of the main films, and on-demand access to the online short films, non-HBO subscribers will be able to view the films when they are broadcast May 14-16. HBO’s local affiliates are
removing the subscription requirement for the week of May 14, and this will give access to non-subscribers.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri","sans-serif";color:#1F497D">__________________________________________<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">For Immediate Release<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><b><span style="font-family:"Calibri","sans-serif";color:windowtext">THE WEIGHT OF THE NATION</span></b><span style="font-family:"Calibri","sans-serif";color:windowtext">, A MULTI-PART, MULTI-PLATFORM SERIES
ADDRESSING THE NATIONAL OBESITY EPIDEMIC, DEBUTS IN MAY ON HBO<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">LOS ANGELES, Jan. 13, 2012 – Continuing its tradition of spotlighting the nation’s most pressing health issues in such presentations as “Addiction”
and “The Alzheimer’s Project,” HBO addresses obesity in THE WEIGHT OF THE NATION, helping launch one of the most far-reaching public health campaigns on this epidemic to date. The multi-part, multiplatform series debuts in May, exclusively on HBO.<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">In the U.S., 68% of adults age 20 and over are overweight or obese, while 31.7% of the nation’s children and adolescents age two to 19 are overweight
or obese.* Obesity contributes to six of the ten leading causes of death in America, including heart disease, type 2 diabetes, certain cancers and high blood pressure.**
<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">Bringing together the nation’s leading research institutions, THE WEIGHT OF THE NATION is being developed in partnership with the Institute of
Medicine (IOM), in association with the Centers for Disease Control and Prevention (CDC), National Institutes of Health (NIH), the Michael & Susan Dell Foundation and Kaiser Permanente.<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">“Obesity has become one of the most serious threats to the health of the American people,” comments Harvey V. Fineberg, M.D., Ph.D., president
of the Institute of Medicine (IOM) of the National Academies. <o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">“If we don’t succeed in turning this epidemic around, we are going to face, for the first time in our history, a situation where our children
are going to live shorter lives than we do,” says Francis S. Collins, M.D., Ph.D., director of the National Institutes of Health (NIH).<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><i><span style="font-family:"Calibri","sans-serif";color:windowtext">“</span></i><span style="font-family:"Calibri","sans-serif";color:windowtext">Obesity-related health care costs about $147 billion annually,
and, on average, someone who is obese costs $1400 more a year to care for,” notes Dr. Thomas R. Frieden, M.D., M.P.H., director of the Centers for Disease Control and Prevention. “To get healthy, we’re all going to have to do our part – individuals, communities,
local, state and the federal government. If the obesity trend continues, we’re going to face steadily increasing health care costs, as well as more lives lost to type 2 diabetes, heart disease, many cancers and other complications from obesity.”<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">THE WEIGHT OF THE NATION comprises four documentary films, a three-part HBO Family series, 14 bonus shorts, a social media campaign, a book published
by St. Martin’s Press and a nationwide community-based outreach campaign to support the initiative.<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">The four-part series debuts MONDAY, MAY 14 and TUESDAY, MAY 15, on HBO, with two films airing back-to-back each night. The three-part HBO Family
series debuts WEDNESDAY, MAY 16.<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">To ensure the widest possible audience, HBO will use all its services, including the main HBO channel, multiplex channels, HBO On Demand, HBO
GO and more. All films will also stream free of charge on HBO.com, as well as on multiple platforms by participating television service providers.<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">Three years in the making, THE WEIGHT OF THE NATION spotlights the facts and myths of this urgent public health issue, showing how obesity affects
the health of the nation and cripples the health care system. Type 2 diabetes, cardiovascular disease, cancer and arthritis are just a few of the diseases directly linked to obesity and will dramatically increase if the status quo does not change.<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">Like many other public health problems, overweight and obesity have disproportionate impacts on disadvantaged communities and racial and ethnic
minorities. Nine of the 10 states with the highest obesity prevalence are also among the poorest.***<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">Americans are eating too much and too often, and not getting enough physical activity. Less healthy foods, such as soda, chips and candy, have
become relatively less expensive, while more nutritious foods like fruits and vegetables have become relatively more expensive. What’s more, access to healthy food is a challenge for many communities. Compounding the problem are strong societal forces compelling
people to eat more and move less.<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">The centerpiece of THE WEIGHT OF THE NATION is the four-part documentary series, featuring case studies and interviews with leading experts and
with individuals and families struggling with obesity.<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">The first film, “Consequences,” examines the scope of the obesity epidemic and explores the serious health consequences of being overweight or
obese.<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">The second film, “Choices,” gives viewers the skinny on fat, revealing what science has shown about how to lose weight, maintain weight loss and
prevent weight gain. <o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">The third film, “Children in Crisis,” documents the damage obesity is doing to the nation’s children, tackling subjects ranging from school lunches
to the decline of physical education to the marketing of unhealthy food to children.<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">The fourth film, “Challenges,” examines the major forces behind the obesity epidemic, including agriculture, economics, evolutionary biology,
food marketing, racial and socioeconomic disparities, physical inactivity, American food culture and the strong influence of the food and beverage industry.<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">HBO Family’s “The Weight of the Nation for Kids,” a series of three half-hour films, looks at children who have taken action to prevent obesity
in their own lives and communities. From the Rethinkers, a group of New Orleans students, to the heartwarming story of a Goldsboro, NC high school student, the films offer inspiring examples of kids who have made a difference.<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">In conjunction with the launch of THE WEIGHT OF THE NATION films, the IOM will feature a new report at the CDC’s Weight of the Nation™ conference,
May 7-9, that reviews the progress made to date in curbing obesity and recommends selected strategies and actions that can accelerate progress in the near future.<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">To facilitate community action, the campaign will reach deep into local areas to distribute 40,000 community action kits to community-based organizations
working on obesity prevention. The kits, consisting of the entire series, discussion guides in English and Spanish, and tips and supplemental materials for hosting screenings, will provide essential tools to catalyze and support local efforts in communities
that combat obesity across the country. <o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">Sources:<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">*National Health and Nutrition Examination Survey (NHANES)<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">** Centers for Disease Control and Prevention (CDC)<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">*** Youfa Wang and May A. Beydoun, From the Center for Human Nutrition, Department of International Health, Johns Hopkins Bloomberg School of
Public Health, Baltimore, Md. Jan. 25, 2007. <o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">ABOUT THE PARTNERS
<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">INSTITUTE OF MEDICINE<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">Established in 1970 under the charter of the National Academy of Sciences, the Institute of Medicine provides objective, evidence-based advice
to policymakers, health professionals, the private sector, and the public. The National Academy of Sciences, National Academy of Engineering, Institute of Medicine, and National Research Council make up the independent, nonprofit National Academies. For more
information, visit national-academies.org or iom.edu <o:p></o:p></span></p>
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<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">CENTERS FOR DISEASE CONTROL AND PREVENTION (CDC)<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">CDC works 24/7 saving lives, protecting people from health threats, and saving money through prevention. Whether these threats are global or domestic,
chronic or acute, curable or preventable, natural disaster or deliberate attack, CDC is the nation’s health protection agency. CDC is a component of the U.S. Department of Health and Human Services.
</span><a href="http://www.cdc.gov"><span style="font-family:"Calibri","sans-serif"">www.cdc.gov</span></a><span style="font-family:"Calibri","sans-serif";color:windowtext">.
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<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">THE NATIONAL INSTITUTES OF HEALTH (NIH)<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">NIH, the nation’s medical research agency, includes 27 Institutes and Centers and is a component of the U.S. Department of Health and Human Services.
NIH is the primary federal agency conducting and supporting basic, clinical, and translational medical research, and is investigating the causes, treatments, and cures for both common and rare diseases. For more information about NIH and its programs, visit
</span><a href="http://www.nih.gov"><span style="font-family:"Calibri","sans-serif"">www.nih.gov</span></a><span style="font-family:"Calibri","sans-serif";color:windowtext">.<o:p></o:p></span></p>
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<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">THE MICHAEL & SUSAN DELL FOUNDATION<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">The Michael & Susan Dell Foundation is dedicated to improving the lives of children living in urban poverty around the world. With offices in
Austin, TX, Cape Town, South Africa and New Delhi, India, the Dell family foundation funds programs that foster high-quality public education and childhood health, and improve the economic stability of families living in poverty. The foundation has committed
more than $825 million to global children’s issues and community initiatives to date.
</span><a href="http://www.msdf.org"><span style="font-family:"Calibri","sans-serif"">www.msdf.org</span></a><span style="font-family:"Calibri","sans-serif";color:windowtext">.
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<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">KAISER PERMANENTE<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">Kaiser Permanente brings together its clinical expertise, research capabilities and community engagement efforts to combat childhood obesity and
to improve the health of its members and the communities it serves. The organization’s Community Health Initiatives for Healthy Eating Active Living support more than 40 place-based obesity prevention collaboratives, which work with community residents, non-profit
organizations and government agencies to increase access to healthy food and opportunities for physical activity in schools, neighborhoods and orkplaces. In 2009, Kaiser Permanente received the Pioneering Innovation award from the U.S. Centers for Disease
Control and Prevention for its groundbreaking obesity prevention efforts. As the nation’s largest integrated delivery system, the organization pioneered efforts such as BMI and exercise as Vital Signs, which have become standards of practice in the health
care sector. Every Body Walk!, a public awareness campaign powered by Kaiser Permanente, aims to get people walking 30 minutes a day, five days a week to improve their overall health. For<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-family:"Calibri","sans-serif";color:windowtext">more information, visit
</span><a href="http://www.kp.org/communitybenefit"><span style="font-family:"Calibri","sans-serif"">www.kp.org/communitybenefit</span></a><span style="font-family:"Calibri","sans-serif";color:windowtext">.
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