<div class="gmail_quote"><br>
FYI...</div><div class="gmail_quote"><br></div><div class="gmail_quote"><br>
<br>
Today's Topics:<br><br>
2. Communications Manager opportunity--WA Dental Service<br>
Foundation (Margo Harris)<br>
<br><br>
Date: Wed, 13 Jun 2012 17:27:46 -0700<br>
From: "Margo Harris" <<a href="mailto:margo@pnwhealth.com">margo@pnwhealth.com</a>><br>
Subject: [PNWHEALTH] Communications Manager opportunity--WA Dental<br>
Service Foundation<br>
To: "PNWHEALTH List" <<a href="mailto:pnwhealth@u.washington.edu">pnwhealth@u.washington.edu</a>><br>
Message-ID: <003e01cd49c4$86594f30$930bed90$@com><br>
Content-Type: text/plain; charset="iso-8859-1"<br>
<br>
New Position - Communications Manager description to the Social Marketing<br>
listserv. One of the key roles of this new position will be to develop a<br>
public awareness and behavior change campaign to improve oral health in<br>
Washington state. Please share this opportunity with your contacts.<br>
<br>
<br>
<br>
Best regards, Dianne Riter<br>
<br>
<br>
<br>
Dianne Riter, MPH, CHES<br>
<br>
Washington Dental Service Foundation<br>
<br>
9706 Fourth Avenue NE, Seattle, WA 98115-2157<br>
<br>
| p. <a href="tel:%28206%29%20729-5507" value="+12067295507">(206) 729-5507</a><br>
<br>
| f. <a href="tel:%28206%29%20985-4787" value="+12069854787">(206) 985-4787</a><br>
<br>
<mailto:<a href="mailto:driter@deltadentalwa.com">driter@deltadentalwa.com</a>> <a href="mailto:driter@deltadentalwa.com">driter@deltadentalwa.com</a><br>
<br>
<<a href="http://www.deltadentalwa.com/" target="_blank">http://www.deltadentalwa.com/</a>> <a href="http://www.deltadentalwa.com" target="_blank">www.deltadentalwa.com</a><br>
<br>
<br>
<br>
<br>
<br>
Communications Manager<br>
<br>
Washington Dental Service Foundation, Seattle, WA<br>
<br>
<br>
<br>
WDS Foundation works to create lasting change in systems in order to improve<br>
oral health for people in Washington. Oral health is a critical component<br>
of overall health. Children with tooth decay have difficulty eating,<br>
sleeping, and learning. Oral disease can exacerbate other chronic health<br>
conditions like diabetes. Yet, oral diseases are largely preventable when<br>
oral health is valued, healthy behaviors practiced, and dental care is<br>
accessed.<br>
<br>
<br>
<br>
This position will be responsible for leading key Foundation communications<br>
strategies including developing, executing and evaluating a large-scale<br>
public awareness and behavior change campaign. In addition, this position<br>
will manage Foundation communications activities including managing the<br>
development and publication of a newsletter, writing press releases and<br>
articles, and managing key websites and ensuring cohesiveness in messaging<br>
and style across suite of Foundation websites.<br>
<br>
<br>
<br>
Work as a member of the Foundation’s team of professional staff to create<br>
vision and commitment to action. This position is part planner, part<br>
writer, and part activist, requiring the ability to ask critical questions,<br>
listen well, and execute effective strategies with skill and enthusiasm.<br>
<br>
<br>
<br>
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties<br>
may be assigned.<br>
<br>
<br>
<br>
Public Awareness and Behavior Change Campaign<br>
<br>
· Develop an understanding of the underlying theories in successful<br>
campaigns that build public awareness, influence health behavior change, and<br>
shift social norms. Be sufficiently knowledgeable about these topics so as<br>
to apply theories and to be able to speak credibly with internal and<br>
external parties.<br>
<br>
· Scan the local and national environment to identify potential<br>
models and draw lessons learned for new strategy development and execution<br>
of Public Awareness campaign and be prepared to act quickly to take<br>
advantage of opportunities.<br>
<br>
· Be knowledgeable about the public relations firms nationally that<br>
have the expertise and capability to execute public awareness campaigns, the<br>
quality of their work, their successful campaigns, and their reputations for<br>
collaboration. Prepare RFPs, manage the selection and contracting with<br>
firms and consultants and work with them to:<br>
<br>
ü Development and execution of an assessment of the public’s current<br>
awareness about oral health and determine effective techniques and messages<br>
to influence their knowledge, attitudes and behaviors.<br>
<br>
ü Based on results of assessment, manage the development of campaign<br>
messages and creative materials and oversee launch of paid, earned, online<br>
and social media campaign.<br>
<br>
ü Develop evaluation plan including metrics which track exposure of<br>
messages, recognition of messages, engagement, and long-term impact.<br>
<br>
· Identify and build strong relationships with individuals and<br>
organizations that are critical to the Foundation’s success in building<br>
public awareness about the importance of oral health. Pursue collaboration<br>
opportunities with partner organizations to embed campaign messages in a<br>
variety of communications channels.<br>
<br>
Baby Teeth Campaign<br>
<br>
· Manage ongoing Baby Teeth Campaign’s paid, earned and social media<br>
activities with aim of promoting “first oral screening by first birthday” in<br>
dental or medical settings to parents with young children, providers, and<br>
community organizations.<br>
<br>
· Identify and act on opportunities to broaden impact.<br>
<br>
Foundation Communications<br>
<br>
· Develop and implement annual communications plan to disseminate<br>
Foundation messages to target audiences including program partners,<br>
grantees, dental community, and Washington Dental Service.<br>
<br>
· Work closely with and support Foundation colleagues in advancing<br>
communications related to their initiatives.<br>
<br>
· Ensure cohesiveness in messaging and style across suite of<br>
Foundation websites and materials.<br>
<br>
· Manage successful relationship with WDS Marketing team to<br>
strengthen and streamline messaging and produce and deliver articles and<br>
other needed communication materials related to the Foundation or oral<br>
health and support their work as needed.<br>
<br>
Overall<br>
<br>
· Manage projects and contracts, ensuring accountability, staying<br>
within or under budget, and ensuring progress through project life.<br>
<br>
· Balance patience and the need to “cut bait” and decide to abandon a<br>
campaign approach and try a different model for influencing change.<br>
<br>
· Represent the Foundation in external audiences; prepare and deliver<br>
written reports and oral presentations as needed.<br>
<br>
· Develop and manage the initiatives’ Five Year Work Plans and annual<br>
budgets.<br>
<br>
· Provide staff support to Foundation Board Committees, individual<br>
Trustees and the Foundation’s CEO.<br>
<br>
<br>
<br>
ADDITIONAL SKILLS/QUALIFICATIONS:<br>
<br>
· Ability to analyze professional documents, to access and<br>
synthesize research on oral health issues so as to make it useful and<br>
relevant to target audiences.<br>
<br>
· Ability to identify factors in the environment or community<br>
context that either help or hinder awareness about health issues and healthy<br>
behaviors by individuals.<br>
<br>
· Ability to see what would be required to create a context<br>
supportive of a shift in public norms to value oral health and practice<br>
healthy behaviors.<br>
<br>
· Ability to work with individuals and organizations, at the local<br>
and national levels, to build support for public awareness campaign and<br>
communications goals.<br>
<br>
· Conduct oneself in external settings in a way that reflects<br>
positively on WDS Foundation as an organization of professional, confident<br>
and sensitive staff.<br>
<br>
· Ability to seek direction/approval from management on essential<br>
matters and discern parameters so as to maximize independence and consistent<br>
support from management.<br>
<br>
· Basic financial analysis skills: ability to develop and review<br>
budgets to ensure they include activities needed to reach anticipated<br>
outcomes; ability to track expenses and stay within or under budget.<br>
<br>
· Ability to see how one’s work intersects with that of other<br>
Foundation activities – manage in a mutually supportive manner. Make<br>
appropriate use of knowledge/ expertise/ connections of other Foundation<br>
Staff.<br>
<br>
· Excellent creative judgment and experience leading agencies and/or<br>
consultants in the development, planning, execution, and evaluation of<br>
targeted paid, earned and social media (using tv, radio, print and online<br>
outlets).<br>
<br>
· Experience and success with developing and implementing<br>
communications plans. Must be able to present logical rationale for plans<br>
and to gain approval prior to execution.<br>
<br>
· Great interpersonal skills; able to effectively partner with<br>
Foundation colleagues, community organizations, and other departments/teams.<br>
<br>
· Excellent communication skills, written and verbal.<br>
<br>
· Strong analytical skills.<br>
<br>
· Ability to manage multiple projects and balance the need for<br>
planning and relationship building with the need for results.<br>
<br>
· Flexible: able to adapt to evolving needs of organization, and<br>
able to manage competing projects simultaneously.<br>
<br>
<br>
<br>
SUPERVISORY RESPONSIBILITIES:<br>
<br>
This position has no supervisory responsibilities.<br>
<br>
<br>
<br>
QUALIFICATIONS:<br>
<br>
To perform this job successfully, an individual must be able to perform each<br>
essential duty satisfactorily. The requirements listed below are<br>
representative of the knowledge, skill, and/or ability required. Reasonable<br>
accommodations may be made to enable individuals with disabilities to<br>
perform the essential functions.<br>
<br>
<br>
<br>
EDUCATION and/or EXPERIENCE:<br>
<br>
· Bachelor's degree from four-year College or University, and five<br>
years of progressively responsible experience is required. An advanced<br>
degree, particularly in communications or public relations/affairs, is<br>
desirable.<br>
<br>
· Demonstrated project management experience required. Campaign and<br>
agency experience is desired.<br>
<br>
· Experience in health care or public health environment is a plus.<br>
<br>
<br>
<br>
To apply online, visit the Washington Dental Service website:<br>
<a href="https://www6.ultirecruit.com/WAS1006/JobBoard/ListJobs.aspx?__VT=ExtCan" target="_blank">https://www6.ultirecruit.com/WAS1006/JobBoard/ListJobs.aspx?__VT=ExtCan</a><br>
<br>
Or visit <a href="http://www.deltadentalwa.com" target="_blank">http://www.deltadentalwa.com</a><br>
<br>
<br>
<br>
<br>
______________________________________________________________________<br>
The information contained in this e-mail and subsequent attachments may be<br>
privileged, confidential and protected from disclosure. This transmission is<br>
intended for the sole use of the individual and entity to whom it is<br>
addressed. If you are not the intended recipient, any dissemination,<br>
distribution or copying is strictly prohibited. If you think that you have<br>
received this message in error, please e-mail the sender at the above e-mail<br>
address.<br>
______________________________________________________________________<br>
<br>
-------------- next part --------------<br>
An HTML attachment was scrubbed...<br>
URL: <a href="http://mailman2.u.washington.edu/pipermail/pnwhealth/attachments/20120613/92e11f2f/attachment.htm" target="_blank">http://mailman2.u.washington.edu/pipermail/pnwhealth/attachments/20120613/92e11f2f/attachment.htm</a><br>
<br>
------------------------------<br>
<br>
_______________________________________________<br>
PNWHEALTH mailing list<br>
<a href="mailto:PNWHEALTH@mailman2.u.washington.edu">PNWHEALTH@mailman2.u.washington.edu</a><br>
<a href="http://mailman2.u.washington.edu/mailman/listinfo/pnwhealth" target="_blank">http://mailman2.u.washington.edu/mailman/listinfo/pnwhealth</a><br>
<br>
<br>
End of PNWHEALTH Digest, Vol 113, Issue 2<br>
*****************************************<br>
</div><br><br clear="all"><div><br></div>-- <br>Alissa Gabrielle Leavitt, MPH, CHES<br><a href="mailto:green.alissa@gmail.com">green.alissa@gmail.com</a><br>503-358-2331<br>