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<b>In This Issue</b>
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<b><a style="color:rgb(111,66,122);font-family:Arial Narrow,Arial MT Condensed Light,sans-serif;font-size:10pt" href="#13a2230e8deabb22_13a21a3fbc2cb7bb_LETTER.BLOCK7" shape="rect">HLC How-To</a></b>
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<b><a style="color:rgb(111,66,122);font-family:Arial Narrow,Arial MT Condensed Light,sans-serif;font-size:10pt" href="#13a2230e8deabb22_13a21a3fbc2cb7bb_LETTER.BLOCK12" shape="rect">Health Literacy Month</a></b>
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<b><a style="color:rgb(111,66,122);font-family:Arial Narrow,Arial MT Condensed Light,sans-serif;font-size:10pt" href="#13a2230e8deabb22_13a21a3fbc2cb7bb_LETTER.BLOCK6" shape="rect">HLOL Podcasts</a></b>
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<span style="font-size:8pt"><b> </b></span></td><td style="text-align:right;color:rgb(255,255,255);font-family:Verdana,Geneva,Arial,Helvetica,sans-serif;font-size:10pt" rowspan="1" width="49%" colspan="1" align="right">Early October, 2012<br>
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<img style="text-align: right;" border="0" name="13a2230e8deabb22_13a21a3fbc2cb7bb_ACCOUNT.IMAGE.106" hspace="5" alt="HLMonth 2012" vspace="5" align="right" src="http://ih.constantcontact.com/fs024/1102356594428/img/106.jpg" width="221" height="195"><b>Welcome!</b> <br>
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<p style="margin-top:0px;margin-bottom:0px">October is Health Literacy Month. This annual awareness-raising event has been going strong since 1999. But of course, a lot has changed along the way. Here's a a postcard from early on. And a button with our current logo. </p>
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<p style="margin-top:0px;margin-bottom:0px">Likewise, our focus needs to keep up with changing times. For Health Literacy Month 2012, I propose the theme of action -- how each of us will help others better understand health information. </p>
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<p style="margin-top:0px;margin-bottom:0px">Thanks for all you do. Here's what's new in <b><a style="color:rgb(111,66,122);text-decoration:underline" href="http://r20.rs6.net/tn.jsp?e=001rEHq0YBNe9DPqNRQWV02WkJZTtMCgg5wp1XDwR1gSd-sahuuKBQNkqQRRD_jonRLdTW3dChyqAV_-Evr9TH8iWMav06PR4kf7rL7VV5knzZFggNz3ws2vw==" shape="rect" target="_blank">Health Literacy Consulting</a></b></p>
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<b style="text-align:right;color:rgb(111,66,122);font-family:Arial Narrow,Arial MT Condensed Light,sans-serif;font-size:14pt;background-color:rgb(235,236,231)" bgcolor="#EBECE7" align="right" width="99%">HLC How-To<br></b></td>
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<p style="margin-top:0px;margin-bottom:0px"><img style="text-align: left;" border="0" name="13a2230e8deabb22_13a21a3fbc2cb7bb_ACCOUNT.IMAGE.101" hspace="5" alt="HLHero 2" vspace="5" align="left" src="http://ih.constantcontact.com/fs024/1102356594428/img/101.jpg" width="175" height="130"> <span style="color:rgb(111,66,122);font-family:Arial,Helvetica,sans-serif;font-size:10pt"><b> </b></span></p>
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<div style="font-family:Arial,Helvetica,sans-serif;font-size:10pt"><span style="font-family:Arial,Helvetica,sans-serif"><a style="color:rgb(111,66,122);font-weight:bold;text-decoration:underline" href="http://r20.rs6.net/tn.jsp?e=001rEHq0YBNe9Auxk3ziDXfePKjOIk6GYTE-4vCjB784BuYYWXxzfd8cbE_kViScg6HKLQCA2dS4hZEH3N7RP7uAXzrxhFOkYKtjagDMnXGP9VvloLpbwym3PAg61quF6pU" shape="rect" target="_blank">Health Literacy Month 2012: Be a Health Literacy Hero.</a></span> It seems that others are starting to "get" the message that health literacy matters. Now what? <br>
<br>To me, a logical next step is action. This year, I propose the theme, "Be a Health Literacy Hero." Learn more in this month's Health Literacy Consulting (HLC) How-To Tip. <br></div>
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<b style="text-align:right;color:rgb(111,66,122);font-family:Arial Narrow,Arial MT Condensed Light,sans-serif;font-size:14pt;background-color:rgb(235,236,231)" bgcolor="#EBECE7" align="right" width="99%">Health Literacy Month 2012<br>
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<p style="margin-top:0px;margin-bottom:0px"><img style="text-align: left;" border="0" name="13a2230e8deabb22_13a21a3fbc2cb7bb_ACCOUNT.IMAGE.18" hspace="5" alt="Health Literacy Month logo" vspace="5" align="left" src="http://ih.constantcontact.com/fs024/1102356594428/img/18.gif" width="127" height="127"> <span style="color:rgb(111,66,122);font-family:Arial,Helvetica,sans-serif;font-size:10pt"><b> </b></span></p>
<div><span style="font-family:Arial,Helvetica,sans-serif;font-size:10pt"><b><a style="color:rgb(111,66,122);font-weight:bold;text-decoration:underline" href="http://r20.rs6.net/tn.jsp?e=001rEHq0YBNe9DiWR97ub4qB18k_1H8tdarfgjHICYVMqKyOSU2fZq5PNDfHbK4UGp7DC0PIWaM8HsZzlkspyrXsM6lHquZjm6c6GN3oNxME1KqSHBCNo3qINKUeA3sNODm" shape="rect" target="_blank">October is Health Literacy Month.</a></b> This is a time for organizations and individuals everywhere to promote the importance of understandable health information. <br>
<br>There is no right or wrong way to participate. It is up to you -- as a health literacy advocate -- to determine best ways to raise awareness with your intended audience.<br><br><b>What are YOU doing for Health Literacy Month?</b> <a style="color:rgb(111,66,122);font-weight:bold;text-decoration:underline" href="mailto:helen@healthliteracy.com" shape="rect" target="_blank">Please send me a 1-2 sentence write-up. And perhaps also a photo.</a><b> I assume that by doing so you give permission for me to include this in an upcoming e-newsletter.</b><br>
<br><i>Here's one that happened on October 1 2012:</i> The Wake Health Literacy Coalition in Raleigh NC hosted a "Health Literacy Awareness Month" event at Wake County Human Services. The Mayor of Raleigh, Mayor Nancy McFarlane, presented the Raleigh City "Health Literary Awareness Month Proclamation."</span><br>
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<b>HLOL Podcasts<br></b></td></tr><tr><td rowspan="1" colspan="1">
<p style="color:rgb(111,66,122);margin-top:0px;margin-bottom:0px"><b><img style="text-align: left;" border="0" name="13a2230e8deabb22_13a21a3fbc2cb7bb_ACCOUNT.IMAGE.50" hspace="5" alt="HLOL logo" vspace="5" align="left" src="http://ih.constantcontact.com/fs024/1102356594428/img/50.jpg" width="143" height="145"> </b></p>
<div style="font-family:Arial,Helvetica,sans-serif;font-size:10pt"><span><b><a style="color:rgb(111,66,122);text-decoration:underline" href="http://r20.rs6.net/tn.jsp?e=001rEHq0YBNe9AhaaEQYm1HU2oqaPSjROA1qJEuJMCXoJKOYPI2blyMw0f-q7YSTE5f337_rOmpJu-_SjeJ_Un4bCZ5owi7GCugpssF_GUhn3zsKQi6Ezea17N5PPeiEp2Y" shape="rect" target="_blank">Health Literacy Out Loud (HLOL) podcasts.</a> </b>Listen to Helen's interviews with those "in the know" about health literacy. New podcasts include:</span><br>
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<ul><li style="color:rgb(111,66,122)!important;font-family:Arial,Helvetica,sans-serif;font-size:10pt;font-weight:bold;text-decoration:underline!important" shape="rect" href="http://www.healthliteracyoutloud.com/2012/07/10/health-literacy-out-loud-80-using-twitter-and-other-social-media-to-communicate-about-health-literacy/">
<a style="color:rgb(111,66,122);font-weight:bold;text-decoration:underline" href="http://r20.rs6.net/tn.jsp?e=001rEHq0YBNe9CUGW3J09-rJ5LFqBMs6rUYjD60LGoPq3iFjBRHBcR1kMHVnmLmaIhIe_2N8MeVOUBQNt3lMSFBAdTHc5ySsX8c9qAKNSMTSDL0KWCIMjyardxRCruBnyen4f_9kO1Mvdg=" shape="rect" target="_blank">How to Create and Run Successful Health Literacy Conferences</a></li>
<li style="color:rgb(111,66,122)!important;font-family:Arial,Helvetica,sans-serif;font-size:10pt;font-weight:bold;text-decoration:underline!important" shape="rect" href="http://www.healthliteracyoutloud.com/2012/07/10/health-literacy-out-loud-80-using-twitter-and-other-social-media-to-communicate-about-health-literacy/">
<a style="color:rgb(111,66,122);font-weight:bold;text-decoration:underline" href="http://r20.rs6.net/tn.jsp?e=001rEHq0YBNe9C52ddZsIQR0DVh7MueWMbHwyhcC05KMO-86prZB9iowWIIQy3aueBpIL30bHPYstIkPg-v7tGLHDnWnxEcrrYX3PkjKn15Hr3HyPRqK0wX_prsHT0C6HNgnptwUio4D2dA4AKqsazpLsc628z6dfufm-2FiepUiLBR7fr7w0hKvNwKbupS649bohxzVVHcztk2QydjAiL87ND_JgHykd51j1sAPPt_R25zFMPx78CGU4f8taRxJAd8" shape="rect" target="_blank">Making a Business Case for Plain Language</a> </li>
<li style="color:rgb(111,66,122)!important;font-family:Arial,Helvetica,sans-serif;font-size:10pt;font-weight:bold;text-decoration:underline!important" shape="rect" href="http://www.healthliteracyoutloud.com/2012/08/14/health-literacy-out-loud-82-attributes-of-health-literate-organizations/">
<a style="color:rgb(111,66,122);font-weight:bold;text-decoration:underline" href="http://r20.rs6.net/tn.jsp?e=001rEHq0YBNe9CSaOolT-ePxU_wZHNIyTwK15Uqp_-YS6KVjWIHkXXXAYV73s-Q4caju2wNFJMYWvVkgmlFDhIRb_w15z6TrfTqh0SUC8w-GPbWZZJkyqynfiOQrFwFLPdbgCpKTAiZ5eLByY05QcmSasPA2aDPdJ9KYaaLjGOVK4hXvnDDxTgswutCjR8MUOySY60Eba_ayA32NSTeI4YtLNYrlXK4cMrvQZ-ubfXpxDn5AHRz00QrKK6Y95Cv77sF" shape="rect" target="_blank">Clearly Communicating Scientific Information</a> </li>
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<p style="font-family:Arial,Helvetica,sans-serif;font-size:10pt;margin-top:0px;margin-bottom:0px"> <a style="color:rgb(111,66,122);font-weight:bold;text-decoration:underline" href="http://r20.rs6.net/tn.jsp?e=001rEHq0YBNe9BQecz562RNguTrXoBhFZ-35qp26dkonjzswxqD29Kd37MUqeRU6VjWJyaWXKQMRrzuh_Lbx5G1BxgawQhUzOe-qgtnUNxqUWYnwfnu1n_8D6jMX2mXvUs8_xhJCSeJ_Dk=" shape="rect" target="_blank">And free transcripts of many HLOL podcasts</a><span>.</span> </p>
</td></tr></tbody></table><a name="13a2230e8deabb22_13a21a3fbc2cb7bb_LETTER.BLOCK8"></a><table style="margin-bottom:5px;display:table" border="0" cellspacing="0" cellpadding="5" width="100%"><tbody><tr><td style="text-align:right;color:rgb(111,66,122);font-family:Arial Narrow,Arial MT Condensed Light,sans-serif;font-size:14pt;background-color:rgb(235,236,231)" bgcolor="#ebece7" rowspan="1" width="99%" colspan="1" align="right">
<b>HL News & Resources</b><br></td></tr><tr><td style="font-family:Arial,Helvetica,sans-serif;font-size:10pt" rowspan="1" colspan="1" shape="rect" href="http://www.biomedcentral.com/1471-2458/12/80"><b>Here's what else you might find interesting: </b><br>
<ul><li><a style="color:rgb(111,66,122);font-weight:bold;text-decoration:underline" href="http://r20.rs6.net/tn.jsp?e=001rEHq0YBNe9A2WYb_xRv3YXC3iQyhnIG1eZSc4sYwFCOp82quJ4g0T-vMkvhdA0ra1EbcDb4Y99uB0kymLraKzx3QATn8dldKJkJW2Aj_6jCYJeFTiGPKBxyV0IKSI8LkNZ3Glk41EOT5JklUZ96W8II-tKwc9YGCo32fqCDf8ke86aAn692KViMDUDqBbaA6yOBd5XG3hJEkEeMZn7GY07m4ZOZ11RvLA6EkDP0W9MaCf9qRbxYGNu0sZ6O5M48DrpujDriAuZq8CsbLPlcdD0QJY9o3BtPm" shape="rect" target="_blank">Health Literacy Around the World: Part 1. Health Literacy Efforts Outside of the United States.</a> This paper was commissioned by the Institute of Medicine's Health Literacy Roundtable. Written by Andrew Pleasant PhD of Canyon Ranch Institute, it is a terrific overview about health literacy efforts worldwide. </li>
<li><a style="color:rgb(111,66,122);font-weight:bold;text-decoration:underline" href="http://r20.rs6.net/tn.jsp?e=001rEHq0YBNe9Df0GAId61HLAbPYEebd8rIGRS1OXx31Pnd2jecQ0gL5aLJ5uGumCbZsZJXIER_GYdoJzduqXEc-ESYWWNQDiwiXoyKrhqQKKAPXTa9gNwCy80WJn-H_2nj" shape="rect" target="_blank">Health Literacy Hackathon.</a> An intriguing, participatory challenge to create a technology-driven tool to improve how people understand and use health information. </li>
<li><a style="color:rgb(111,66,122);font-weight:bold;text-decoration:underline" href="http://r20.rs6.net/tn.jsp?e=001rEHq0YBNe9CNyDFa8UxaMGHVPV4xqE-HRW4O8blHtgZX9o9KVwzZ5xs2NVAdNhpIPwTwSoLq_0efGKee-71RUibWbJlkkr-fEQ2SSggb_tB-wsSHa38LGJF1Ufwv4mrFegM9lZLmjMqZEkJGywcDA3tX-TcUfAkW" shape="rect" target="_blank">LINCS Health Literacy Group.</a> There's a new community of practice for the online discussion group that many of us have valued for years. </li>
</ul></td></tr></tbody></table><a name="13a2230e8deabb22_13a21a3fbc2cb7bb_LETTER.BLOCK9"></a><table style="margin-bottom:5px;display:table" border="0" cellspacing="0" cellpadding="5" width="100%"><tbody><tr><td style="text-align:right;color:rgb(111,66,122);font-family:Arial Narrow,Arial MT Condensed Light,sans-serif;font-size:14pt;background-color:rgb(235,236,231)" bgcolor="#ebece7" rowspan="1" width="99%" colspan="1" align="right">
<b>Sponsor</b><br></td></tr><tr><td rowspan="1" colspan="1" shape="rect" href="http://healthliteracy.com/books.asp"><span style="font-family:Arial,Helvetica,sans-serif;font-size:10pt"><b><img style="text-align: left;" border="0" name="13a2230e8deabb22_13a21a3fbc2cb7bb_ACCOUNT.IMAGE.49" hspace="5" alt="BU logo 2" vspace="5" align="left" src="http://ih.constantcontact.com/fs024/1102356594428/img/49.jpg" width="125" height="68"></b></span>
<div style="font-family:Arial,Helvetica,sans-serif;font-size:10pt"><b>Boston University's Master of Science in Health Communication </b>(MSHC) online program is proud to support Health Literacy Month. <br><br>The MSHC program addresses the growing need for health care professionals to become leaders in communicating important and often complex health information to patients and the general public. <br>
<br>By utilizing effective communication strategies, marketing/PR concepts, and social media solutions, students and graduates are helping to improve the public's comprehension of health issues in their communities and across the globe.<a style="color:rgb(111,66,122);font-weight:bold;text-decoration:underline" href="http://r20.rs6.net/tn.jsp?e=001rEHq0YBNe9B2_mGrdesc-BwbsCPidk382a-a-Ba9UY1TP9tnUg-_BCGPeFokaLWkqr3uq2dwHDSClDzOomG--3uWcisr684Y1eY0lbo6qAfr4K3a8_3UBp8upxc-tltjxDeYnUqMVyG_KrsGu4VdlQ2X0IC074CLUPDLOpadKylMZW1gf40wGNG3fURuHZiozNzSEAuq3qQ0Rh-Kcxo0S2WW32Dmzwoid_INzvrbBn4CdYer0LNDiEV5jsN_qCplLrClnfN8-L_io8ZV_b1Kvw==" shape="rect" target="_blank"> Click here to learn more. </a><br>
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<span><span style="font-weight:bold">Thanks for subscribing to What's New in Health Literacy Consulting. </span>In honor of Health Literacy Month, there will be two October issues of this e-newsletter. I will send a second one towards the end of the month. My plan is to include snippets about events happening for Health Literacy Month 2012. <br>
<br>As always, feel free to forward this e-newsletter to all who care about health literacy. Even better, please encourage them to <a style="color:rgb(111,66,122);font-weight:bold;text-decoration:underline" href="http://r20.rs6.net/tn.jsp?e=001rEHq0YBNe9DlYy9EsmBd6pJM2aLVSvtLLNXlrJcET8J5UFflNwcowmW0Pl4Tl5IAEaewYrNBUg3hchO0_xuwnb17vKvJSmm81m19LCxbZ_K-mbR3BeufYA1ht01gPF8XNF8O4RnSj-E=" shape="rect" target="_blank">subscribe for themselves.</a><br>
<br>Until late October</span>,<span><br>~ Helen Osborne </span></td></tr></tbody></table></td>
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</font></span></div><span class="HOEnZb"><font color="#888888"><br><br clear="all"><br>-- <br><span style="font-family:trebuchet ms,sans-serif">Alissa Leavitt, MPH, CHES</span><br style="font-family:trebuchet ms,sans-serif">
<span style="font-family:trebuchet ms,sans-serif">Faculty- Health</span><br style="font-family:trebuchet ms,sans-serif">
<span style="font-family:trebuchet ms,sans-serif">Portland Community College</span><br style="font-family:trebuchet ms,sans-serif"><span style="font-family:trebuchet ms,sans-serif">Rock Creek Campus</span><br style="font-family:trebuchet ms,sans-serif">
<span style="font-family:trebuchet ms,sans-serif">17705 Northwest Springville Road <br>Portland, OR 97229</span><br><a href="tel:971-722-7767" target="_blank" value="+19717227767">971-722-7767</a><br><a href="mailto:alissa.leavitt@pcc.edu" target="_blank">alissa.leavitt@pcc.edu</a><br>
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</font></span></div><br><br clear="all"><br>-- <br>Alissa Gabrielle Leavitt, MPH, CHES<br><a href="mailto:green.alissa@gmail.com">green.alissa@gmail.com</a><br>503-358-2331<br>