[HealthyTribes] Focus Groups for TPEP TV Ads

[Jonathan N MODIE]

Grantees,
 
The Oregon Tobacco Prevention and Education Program is once again at that time where we need to focus-group test some tobacco-related TV ads, and we wanted to invite you to participate. 
 
TPEP's paid-media contractor, Coates Kokes, will be gathering opinions of a slate of ads, obtained through the CDC's Media Campaign Resource Center, we're considering for statewide airing, and we'll be inviting teen smokers and nonsmokers, low-SES adult smokers and general population adult smokers in Portland and Medford to participate in these focus groups. The focus group sessions--12 of them in all--will be conducted May 31 to June 8.
 
I've attached both sign-up sheets, and you can just let me know which days and times you'd like me to add your names to (these sign-up sheets also are located just outside my cube in Ste. 730, if you happen to be here at the Portland State Office Building anytime this week).
 
Please let me know which slots you'd like by close of business Friday, May 27. Pick several options to ensure you get a chance to see at least one focus group session (there is space for six to eight people in each session). Sign up is first come, first served.
 
Finally, I've attached a document titled "How to Be Good Consumers of Focus Groups" to help you get the most out of your time as a focus group observer.
 
Thanks.
 
Jonathan
 
Jonathan N. Modie
Communications Lead
Health Promotion & Chronic Disease Prevention Section
Oregon Public Health Division
Tel: 971-673-1102
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