[HealthyTribes] Join us for the Optional TPEP T.A. Call - Thursday, October 3 - webinar registration

[Epstein Andrew D]

Hello TPEP Grantees,

This is a reminder of the upcoming Optional TPEP technical assistance calls on October 2nd and 3rd, which are being offered in webinar format to allow presentation of the new tobacco industry denormalization medial campaign strategy.

If you choose to participate in this optional call, you can register through the link below for Thursday October 3rd, 1:30-2:30 p.m., or through the link you will receive in a separate email for Wednesday October 2nd, 9:30-10:30 a.m. You will receive webinar log-in information and the telephone call-in (1-877-336-1831; participant code 559758) after you register.

See below for the agenda. If there are any questions, let me know.

Thanks,
Andrew
________________________________






[http://www2.gotomeeting.com/g2w/images/333380026/125665266334725107/embed.jpg]


Optional TPEP T.A. Call - Thursday, October 3


Join us for a Webinar on October 3


[http://img.gotomeeting.com/g2mimages/webinar/themes/basic/button_registerNow.gif]<https://www2.gotomeeting.com/register/333380026>


Space is limited.
Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/333380026


Agenda


·         Welcome

·         Quit Line Verbal Consent Fax Referral Form - Beth Sanders

·         Tobacco Industry De-Normalization Media Campaign - Kati Moseley, Holly Heiberg, Anne Hoffman, Steve Kokes

·         Questions- All



The October optional TPEP T.A. call is being set up as a webinar because it will include a discussion and presentation led by HPCDP's new communications team, Kati and Holly, who will discuss a framework being developed for a long-term, multi-media Tobacco Industry De-normalization (TID) campaign strategy. TID strategies have proven successful in California, Minnesota and Canada (among others) to prevent youth from smoking, motivate current smokers to quit, and educate non-smokers in tobacco control efforts.  This strategy will not replace other media interventions such as Tips, but will be complimentary and help tell another strand of the anti-tobacco story.  The TID story thread works well for state-wide initiation and localized narrative extension into predatory marketing towards youth, retail environment and point-of-purchase, and the real cost of smoking to all Oregonians.

Kati and Holly will:
•     explain the development of the story arc for the campaign,
•     show how the story may unfold over various media platforms (television, digital/social, earned,
       direct grassroots mobilization),
•     layout the findings from late Sept focus groups,
•     give a sneak-peak of Phase I ads that will play in Fall/Winter 13, and
•     discuss how this campaign can support grantees work and be leveraged locally.


Title:

Optional TPEP T.A. Call - Thursday, October 3

Date:

Thursday, October 3, 2013

Time:

1:30 PM - 2:30 PM PDT


After registering you will receive a confirmation email containing information about joining the Webinar.


System Requirements
PC-based attendees
Required: Windows® 8, 7, Vista, XP or 2003 Server


Mac®-based attendees
Required: Mac OS® X 10.6 or newer


Mobile attendees
Required: iPhone®, iPad®, Android™ phone or Android tablet















-------------- next part --------------
An HTML attachment was scrubbed...
URL: <https://omls.oregon.gov/pipermail/healthytribes/attachments/20130930/248b0457/attachment.html>
-------------- next part --------------
A non-text attachment was scrubbed...
Name: ATT00001.jpg
Type: image/pjpeg
Size: 41006 bytes
Desc: ATT00001.jpg
URL: <https://omls.oregon.gov/pipermail/healthytribes/attachments/20130930/248b0457/attachment.bin>