[HealthyTribes] New(er) FDA Campaigns

[Moseley Katarina]

Coordinators,
This month, the FDA has launched two campaigns aimed to reduce youth tobacco use.

Creating a "next chapter" in its The Real Cost campaign, the FDA is focusing on smokeless tobacco users. You can learn more here (http://www.fda.gov/TobaccoProducts/PublicHealthEducation/PublicEducationCampaigns/TheRealCostCampaign/) and see a map of the target markets. Medford, OR is included in the target markets.

On May 9th, FDA launched the This Free Life campaign for LGBT youth. You can learn more here (http://www.fda.gov/TobaccoProducts/PublicHealthEducation/PublicEducationCampaigns/ThisFreeLifeCampaign/ucm498063.htm) and note that Portland is a test market for the campaign (Seattle is a control - just sayin').

YouTube channels house the video creative for these campaigns, and the Facebook pages are worth checking out too.

Please take a look at the websites if you have questions, or be in touch with your Liaisons with specific questions or concerns.

Thank you,
Kati

________________________________
Kati Moseley, MPH| Health Promotion Strategist | Public Health Division | Oregon Health Authority | Katarina.moseley at state.or.us<mailto:Katarina.moseley at state.or.us> |Phone: 971-673-1002 | Mobile: 971-255-6732

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