[HealthyTribes] Smokefree Oregon - Cessation Campaign Update and Tools

Thu Dec 17 16:21:01 PST 2020

Good afternoon, Tribal TPEP Coordinators -

I'm excited to share that Smokefree Oregon's Quitting For Real  and Vive Sin Fumar campaigns launched this week. With this email, I'm linking materials to use with these campaigns. The toolkits include:

  *   Campaign Overview on the 2020-2021 Winter Cessation Campaigns, Quitting for Real and Vive sin Fumar
  *   Campaign email for you to customize and use with partners
  *   Talking points
  *   Social media copy and images to share on your social channels (additional messages in Spanish will be added as we rotate in new ads)
  *   Video and posters (Spanish only)
These campaigns are in addition to the Native Quit Line (www.nativequitline.com<http://www.nativequitline.com>) promotional materials that each tribe, NAYA, and NARA received last spring. We'll be reaching out soon to talk about a paid promotion for the Native Quit Line in the new year as well.
Every year, many people are motivated to quit tobacco addiction as a New Year's resolution. This year, helping people quit is more important than ever because:

  *   Cigarette, e-cigarette, and cigar prices are increasing significantly on January 1. Smoking a pack a day will now cost close to $3,000 per year in Oregon.
  *   As the number of COVID-19 cases surges, quitting smoking and vaping is an important way for people to protect themselves from developing serious complications from COVID-19.
Please let me know if you have any questions, comments, or concerns - or would like to connect with a Health Promotion Strategist or the Metropolitan Group to talk about how to use any of these campaigns or materials.
In good health,
Sarah W.

English-Language Campaign: Quitting for Real

  *   Quitting for Real uses new ads that show quitting tobacco is a journey, different for each person, and free help is available from the Oregon Quit Line at 1-800-QUIT NOW. New resources are available at SmokefreeOregon.com<https://urldefense.com/v3/__https:/smokefreeoregon.com/oregonians/helping-people-quit-tobacco/__;!!OxGzbBZ6!LtRdMh19ipMaI3iukjt37fmFne3qkKv1zuAFZL0PtFny0GTXRm_6w5S5IcodUUWegeLiJLhn55E$> for individuals who want to quit tobacco with help or on their own, parents and caregivers of youth who use tobacco or vape products, and health care providers working with patients who want to quit tobacco.
  *   Ads will run on websites, social networks, billboards, and Google search from December 14 through the end of April. Search ads will continue through the end of 2021.
  *   Tools
     *   Webinar: https://www.youtube.com/watch?v=fibE1S7UIao&feature=youtu.be<https://urldefense.com/v3/__https:/www.youtube.com/watch?v=fibE1S7UIao&feature=youtu.be__;!!OxGzbBZ6!KYrGzFx7U26ejKdhZxHQjfFX7D-X-W2YR4ELvf22FTaQz8fAUWG5r-nBU2o_xoX5472173K0ujA$>
     *   Toolkit on TPEP Portal: https://smokefreeoregon.com/wp-content/uploads/2020/12/Smokefree-Oregon-Winter-Cessation-Campaign-Toolkit-2020-2021-English.zip<https://urldefense.com/v3/__https:/smokefreeoregon.com/wp-content/uploads/2020/12/Smokefree-Oregon-Winter-Cessation-Campaign-Toolkit-2020-2021-English.zip__;!!OxGzbBZ6!KYrGzFx7U26ejKdhZxHQjfFX7D-X-W2YR4ELvf22FTaQz8fAUWG5r-nBU2o_xoX54721gVBUPmI$>
     *   Toolkit on Dropbox
        *   English & Spanish: https://www.dropbox.com/sh/8t6hoj6yygkrb73/AAB0vqpwJXCLD1Ac1N-UJK1ca?dl=0<https://urldefense.com/v3/__https:/www.dropbox.com/sh/8t6hoj6yygkrb73/AAB0vqpwJXCLD1Ac1N-UJK1ca?dl=0__;!!OxGzbBZ6!KYrGzFx7U26ejKdhZxHQjfFX7D-X-W2YR4ELvf22FTaQz8fAUWG5r-nBU2o_xoX547210vm98M4$>
        *   English: https://www.dropbox.com/sh/8t6hoj6yygkrb73/AAB-IKEonfcd7ub0c68xkAkaa/English?dl=0<https://urldefense.com/v3/__https:/www.dropbox.com/sh/8t6hoj6yygkrb73/AAB-IKEonfcd7ub0c68xkAkaa/English?dl=0__;!!OxGzbBZ6!KYrGzFx7U26ejKdhZxHQjfFX7D-X-W2YR4ELvf22FTaQz8fAUWG5r-nBU2o_xoX54721eUlel3Y$>
Spanish-Language Campaign: Vive sin Fumar

  *   Vive sin Fumar was created entirely in Spanish, with and for the Latino community. The campaign includes expanded Spanish-language resources online. Vive sin Fumar is for Latinas/Latinos/Latinx people between 24 to 54 years old who want to quit tobacco or help a loved one quit. Using a positive tone and recognition of the achievements of the Latino community, it emphasizes connection, community experiences, support and a sense of belonging.
  *   The campaign will run from December 15, 2020 to February 15, 2021 on television, radio and social networks and will offer different forms of free tobacco cessation help in Spanish. It directs people to vivesinfumar.com<https://urldefense.com/v3/__http:/www.vivesinfumar.com__;!!OxGzbBZ6!LtRdMh19ipMaI3iukjt37fmFne3qkKv1zuAFZL0PtFny0GTXRm_6w5S5IcodUUWegeLipRIFpdQ$> or to call 1-855-DEJELO-YA.
  *   Tools
     *   Webinar: https://www.youtube.com/watch?v=l4yUMDrXdJE&feature=youtu.be<https://urldefense.com/v3/__https:/youtu.be/l4yUMDrXdJE__;!!OxGzbBZ6!KYrGzFx7U26ejKdhZxHQjfFX7D-X-W2YR4ELvf22FTaQz8fAUWG5r-nBU2o_xoX54721METrFWU$>
     *   Toolkit on TPEP Portal: https://smokefreeoregon.com/wp-content/uploads/2020/12/Smokefree-Oregon-Winter-Cessation-Campaign-Toolkit-2020-2021-Spanish.zip<https://urldefense.com/v3/__https:/smokefreeoregon.com/wp-content/uploads/2020/12/Smokefree-Oregon-Winter-Cessation-Campaign-Toolkit-2020-2021-Spanish.zip__;!!OxGzbBZ6!KYrGzFx7U26ejKdhZxHQjfFX7D-X-W2YR4ELvf22FTaQz8fAUWG5r-nBU2o_xoX54721n6ojqIA$>
     *   Toolkit on Dropbox
        *   English & Spanish: https://www.dropbox.com/sh/8t6hoj6yygkrb73/AAB0vqpwJXCLD1Ac1N-UJK1ca?dl=0<https://urldefense.com/v3/__https:/www.dropbox.com/sh/8t6hoj6yygkrb73/AAB0vqpwJXCLD1Ac1N-UJK1ca?dl=0__;!!OxGzbBZ6!KYrGzFx7U26ejKdhZxHQjfFX7D-X-W2YR4ELvf22FTaQz8fAUWG5r-nBU2o_xoX547210vm98M4$>
        *   Spanish: https://www.dropbox.com/sh/8t6hoj6yygkrb73/AADOy7VGa6qLCUuhKkVV1QAYa/Spanish?dl=0<https://urldefense.com/v3/__https:/www.dropbox.com/sh/8t6hoj6yygkrb73/AADOy7VGa6qLCUuhKkVV1QAYa/Spanish?dl=0__;!!OxGzbBZ6!KYrGzFx7U26ejKdhZxHQjfFX7D-X-W2YR4ELvf22FTaQz8fAUWG5r-nBU2o_xoX54721hbs0Mqs$>

---
Sarah Wylie, MPH
Health Promotion Strategist
Health Promotion & Chronic Disease Prevention Section | Public Health Division | OREGON HEALTH AUTHORITY
p: 971-673-1051
c: 971-200-9887
e: sarah.a.wylie at dhsoha.state.or.us<mailto:sarah.a.wylie at dhsoha.state.or.us>
http://www.oregon.gov/OHA

pronouns: she/her

The Oregon Public Health Division is located on the traditional village sites of the Multnomah, Kathlamet, Clackamas, Chinook, Tualatin, Kalapuya, Molalla, and other Indigenous nations.

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