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<p class="MsoNormal"><span style="font-size:12.0pt">TPEP grantees, <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt"><span style="font-size:12.0pt">Thanks again to those of you who submitted ideas last week of local youth-oriented tobacco use prevention activities, to be used as part of the Surgeon General's report on youth
tobacco use being released early tomorrow morning. Three such activities happening in Oregon are among those highlighted in the attached Word document, and they may well be called out by the Surgeon General herself during her presentation.<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt"><span style="font-size:12.0pt">As you'll see from the Tobacco Control Network message below, media materials, including a customizable news release, will be sent to TPEP tonight, and I will forward those to
you all once I receive them. Please remember that this information cannot be released until 7 a.m. tomorrow morning (Pacific Time, Thursday, March 8).
<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt"><span style="font-size:12.0pt">Tomorrow's release will be the Office of the Surgeon General's 31st report on tobacco use and its devastating effects. It will be the first SG update on youth tobacco use since
1994. This report should generate a lot of media attention for Oregon and other states doing great work in responding to the epidemic of youth use of tobacco.
<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt"><span style="font-size:12.0pt">OHA will issue its own news release, in response to the SG report, to point out some of Oregon's statewide youth tobacco use statistics and prevention efforts.
<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt"><span style="font-size:12.0pt">If you have any questions, please let me know. And if you have a chance, tune in to the SG's announcement (link below).<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt"><span style="font-size:12.0pt">Jonathan<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:black">From:</span></b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:black"> TCN [tcn@sph.emory.edu]<br>
<b>Sent:</b> Tuesday, March 06, 2012 12:51 PM<br>
<b>To:</b> tcn@sph.emory.edu<br>
<b>Subject:</b> TCN FYI: Timeline and tips for the Surgeon General's Report release</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black">Dear Tobacco Control Network members:
</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black">In case you missed today’s briefing call from CDC, here is a summary of what to expect this week as the Surgeon General’s Report is released:<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black"> <o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="color:black">Timeline: </span></b><span style="color:black"><o:p></o:p></span></p>
<p class="MsoListParagraph" style="text-indent:-.25in"><span style="font-family:Symbol;color:black">·</span><span style="font-size:7.0pt;font-family:"Times New Roman","serif";color:black">
</span><b><span style="color:black">Evening of 3/7/12:</span></b><span style="color:black"> EMBARGOED information will be released by CDC to state tobacco control programs and partners; please DO NOT share this information with the media. Materials are embargoed
until 10am ET on 3/8/12. Materials will include: <o:p></o:p></span></p>
<p class="MsoListParagraph" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:10.0pt;margin-left:1.0in;text-indent:-.25in;line-height:115%">
<span style="font-family:"Courier New";color:black">o</span><span style="font-size:7.0pt;line-height:115%;font-family:"Times New Roman","serif";color:black">
</span><span style="color:black">National press release<o:p></o:p></span></p>
<p class="MsoListParagraph" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:10.0pt;margin-left:1.0in;text-indent:-.25in;line-height:115%">
<span style="font-family:"Courier New";color:black">o</span><span style="font-size:7.0pt;line-height:115%;font-family:"Times New Roman","serif";color:black">
</span><span style="color:black">Fact sheet<o:p></o:p></span></p>
<p class="MsoListParagraph" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:10.0pt;margin-left:1.0in;text-indent:-.25in;line-height:115%">
<span style="font-family:"Courier New";color:black">o</span><span style="font-size:7.0pt;line-height:115%;font-family:"Times New Roman","serif";color:black">
</span><span style="color:black">Executive summary of the report<o:p></o:p></span></p>
<p class="MsoListParagraph" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:10.0pt;margin-left:1.0in;text-indent:-.25in;line-height:115%">
<span style="font-family:"Courier New";color:black">o</span><span style="font-size:7.0pt;line-height:115%;font-family:"Times New Roman","serif";color:black">
</span><span style="color:black">Swiss cheese press release that can be customized by states/communities<o:p></o:p></span></p>
<p class="MsoListParagraph" style="margin-bottom:10.0pt;text-indent:-.25in;line-height:115%">
<span style="font-family:Symbol;color:black">·</span><span style="font-size:7.0pt;line-height:115%;font-family:"Times New Roman","serif";color:black">
</span><b><span style="color:black">3/8/12: </span></b><span style="color:black"><o:p></o:p></span></p>
<p class="MsoListParagraph" style="margin-left:1.0in;text-indent:-.25in"><span style="font-family:"Courier New";color:black">o</span><span style="font-size:7.0pt;font-family:"Times New Roman","serif";color:black">
</span><b><span style="color:black">At or before 10am ET:</span></b><span style="color:black"> Information about digital and social media (e.g. Facebook, Twitter, web buttons, badges) will be distributed<o:p></o:p></span></p>
<p class="MsoListParagraph" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:10.0pt;margin-left:1.0in;text-indent:-.25in;line-height:115%">
<span style="font-family:"Courier New";color:black">o</span><span style="font-size:7.0pt;line-height:115%;font-family:"Times New Roman","serif";color:black">
</span><b><span style="color:black">10am ET:</span></b><span style="color:black"> Surgeon General’s Report is released<o:p></o:p></span></p>
<p class="MsoListParagraph" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:10.0pt;margin-left:1.5in;text-indent:-.25in;line-height:115%">
<span style="font-family:Wingdings;color:black">§</span><span style="font-size:7.0pt;line-height:115%;font-family:"Times New Roman","serif";color:black">
</span><span style="color:black">Live press conference will be Webcast from <a href="http://www.hhs.gov/live" target="_blank">
www.hhs.gov/live</a>. Log in early to ensure that the webcast is working.<o:p></o:p></span></p>
<p class="MsoListParagraph" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:10.0pt;margin-left:1.5in;text-indent:-.25in;line-height:115%">
<span style="font-family:Wingdings;color:black">§</span><span style="font-size:7.0pt;line-height:115%;font-family:"Times New Roman","serif";color:black">
</span><span style="color:black">The report and related materials will be available online at
<a href="http://surgeongeneral.gov" target="_blank">http://surgeongeneral.gov</a><o:p></o:p></span></p>
<p class="MsoListParagraph" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:10.0pt;margin-left:1.5in;text-indent:-.25in;line-height:115%">
<span style="font-family:Wingdings;color:black">§</span><span style="font-size:7.0pt;line-height:115%;font-family:"Times New Roman","serif";color:black">
</span><span style="color:black">Additional info will be available at <a href="http://www.cdc.gov/tobacco" target="_blank">
www.cdc.gov/tobacco</a> <o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="color:black">Example of state-specific talking points:</span></b><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black">The California Tobacco Control Program has developed<a href="https://www.tcspartners.org/documents/CTCP_Update2/2012%20US%20SGR%20Release_CA%20Youth%20Rates_Locals.pdf" target="_blank"><span style="color:windowtext;text-decoration:none">
</span>talking points</a> to assist CTCP grantees in handling media inquiries related to the SGR. The talking points include facts on California youth and adult smoking rates and youth access data, and drives home the key message that more work needs to be
done to reduce the toll of tobacco in California.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black"> <o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="color:black">Examples of youth advocacy events:
</span></b><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black">Last week, we distributed a request on behalf of the Surgeon General’s office for information about youth-oriented events taking place in conjunction with the Surgeon General’s Report release, as well as recent
and upcoming youth engagement and advocacy events. <u>Thank you to all who responded</u>!
<b>Please see attached for a summary of activities that were submitted. </b>Not only do we hope you’ll find it inspiring to see how youth are getting involved in tobacco control activities around the country, but we hope these events will spark ideas for activities
that can be done in your state or community. For further reading: An in-depth <a href="http://www.kickbuttsday.org/resources/downloads.php" target="_blank">
activity guide</a> for organizers of youth events, as well as an extensive listing of activities taking place on March 21<sup>st</sup> for Kick Butts Day 2012 can be found at
<a href="http://www.kickbuttsday.org" target="_blank">www.kickbuttsday.org</a>.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black"><br>
Best regards,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black">Carissa<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black"><img border="0" width="496" height="2" id="Picture_x0020_1" src="cid:image001.png@01CCFC4F.3D480DD0" alt="Description: Description: Description: cid:image001.png@01C9D7B6.D514A710"></span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="color:#5F497A">Carissa Beatty, MPH, CHES</span></b><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><b><span style="color:#5F497A">Program Coordinator, Tobacco Control Network (TCN)</span></b><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black"><a href="mailto:tcn@sph.emory.edu" target="_blank" title="blocked::mailto:tcn@sph.emory.edu">tcn@sph.emory.edu</a></span><span style="color:purple">
</span><span style="color:black">• <a href="http://www.ttac.org/TCN" target="_blank" title="blocked::http://www.ttac.org/TCN">
www.ttac.org/TCN</a><o:p></o:p></span></p>
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