<html>
<head>
<meta http-equiv="Content-Type" content="text/html; charset=us-ascii">
<meta name="Generator" content="Microsoft Exchange Server">
<!-- converted from rtf -->
<style><!-- .EmailQuote { margin-left: 1pt; padding-left: 4pt; border-left: #800000 2px solid; } --></style>
</head>
<body>
<font face="Calibri" size="2"><span style="font-size:11pt;">
<div><font color="#1F497D">Grantees,</font></div>
<div><font color="#1F497D"> </font></div>
<div><font color="#1F497D">World No Tobacco Day is tomorrow, and it provides a great opportunity to use media advocacy in your local communities to raise awareness of the dangers of tobacco use, and to expose tobacco industry efforts to undermine tobacco control
efforts. See message below from the CDC.</font></div>
<div><font color="#1F497D"> </font></div>
<div><font color="#1F497D">Please let me, your TPEP liaison or your Metropolitan Group contact know if you have any questions or you want to bounce some ideas off us. We're happy to help.</font></div>
<div><font color="#1F497D"> </font></div>
<div><font color="#1F497D">Jonathan</font></div>
<div><font color="#1F497D"> </font></div>
<div><font color="#1F497D">Jonathan Modie<br>
Communications Specialist<br>
Oregon Tobacco Prevention and Education Program<br>
971-673-1102</font></div>
<div><font color="#1F497D"> </font></div>
<div><font face="Tahoma" size="2"><span style="font-size:10pt;">_____________________________________________<br>
<b>From:</b> Allen, Richard (CDC/ONDIEH/NCCDPHP) [<a href="mailto:gfq5@cdc.gov">mailto:gfq5@cdc.gov</a>]
<br>
<b>Sent:</b> Wednesday, May 30, 2012 5:39 AM<br>
<b>To:</b> Allen, Richard (CDC/ONDIEH/NCCDPHP)<br>
<b>Subject:</b> Celebrate World No Tobacco Day May 31st</span></font></div>
<div> </div>
<div> </div>
<div><font face="Arial" size="2"><span style="font-size:10pt;">Dear Colleague:</span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;"> </span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;">On May 31<font size="1"><span style="font-size:6.65pt;"><sup>st</sup></span></font>, the World Health Organization (WHO) celebrates <a href="http://www.who.int/tobacco/wntd/2012/en/index.html"><font color="blue"><u>World
No Tobacco Day</u></font></a> (WNTD), highlighting the health risks associated with tobacco use and advocating for effective policies to reduce consumption. This year’s theme for WNTD is “tobacco industry interference.” </span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;"> </span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;">See below for ideas on how your organization can use the materials and resources below to commemorate World No Tobacco Day. We encourage you to share this e-mail with your tobacco control partners
so that they, too, may use these products in their efforts. We also encourage partners to “like” and follow CDC Tobacco Free on <a href="http://www.facebook.com/cdctobaccofree"><font color="blue"><u>Facebook</u></font></a> and <a href="http://twitter.com/"><font color="blue"><u>Twitter</u></font></a>
to easily share posts and tweets of interest.</span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;"> </span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;"><b>Products and Activities</b></span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;"> </span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;">Surgeon General Announces Video Contest Winners</span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;">Join us<b> today</b>, May 30<font size="1"><span style="font-size:6.65pt;"><sup>th</sup></span></font>, at 4:15 p.m. EST for the Surgeon General’s live announcement on Twitter of the <i>Tobacco—I’m
Not Buying It</i> contest winners. Follow @CDCTobaccoFree and @SGRegina and use the #SGReport hashtag in your tweets. Learn how to participate and share this event on CDC Tobacco Free on Facebook at <a href="http://t.co/ptQFLKJf"><font color="blue"><u>http://is.gd/NJKoe7</u></font></a></span></font></div>
<div> </div>
<div><font face="Arial" size="2"><span style="font-size:10pt;">Feature Article</span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;"><i>Surgeon General Announces Winners of the Video Contest</i></span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;">An article announcing the winners of the Surgeon General’s video contest <i>Tobacco—I’m Not Buying It</i> will be available May 31<font size="1"><span style="font-size:6.65pt;"><sup>st</sup></span></font>
at <a href="http://www.cdc.gov"><font color="blue"><u>www.cdc.gov</u></font></a> to coincide with World No Tobacco Day. The article provides additional information about the contest winners and includes links to the winning videos. The contest was launched
in conjunction with the March 2012 release of the Surgeon General’s Report <i>Preventing Tobacco Use Among Youth and Young Adults</i>, and all of the videos include key themes from the report. </span></font></div>
<div> </div>
<div><font face="Arial" size="2"><span style="font-size:10pt;"><b>Digital and Social Media</b></span></font></div>
<div> </div>
<div><font face="Arial" size="2"><span style="font-size:10pt;">Tobacco—I’m Not Buying It Contest Landing Page</span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;">The following Web page will be updated to feature all of the winning videos from the Surgeon General’s video contest <i>Tobacco—I’m Not Buying It</i>. To learn more about the challenge, visit <a href="http://www.cdc.gov/tobacco/data_statistics/sgr/2012/contest/"><font color="blue"><u>www.cdc.gov/tobacco/data_statistics/sgr/2012/contest/</u></font></a></span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;"> </span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;">Sample Facebook Post</span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;"><b>FB: </b>The final judging for the Surgeon General’s video contest <i>Tobacco—I’m Not Buying It</i> is complete and the winners have been selected. Join host @CDCTobaccoFree on <b>Wednesday at
4:15 p.m. EST</b> for the Surgeon General’s live announcement via Twitter to congratulate and recognize the contest winners. Learn more: <a href="http://t.co/ptQFLKJf"><font color="blue"><u>http://is.gd/NJKoe7</u></font></a> </span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;"> </span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;">Sample Tweet</span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;"><b>Tweet: </b>5/30 at 4:15 p.m. EST: Join @CDCTobaccoFree for LIVE announcement of @SGRegina video contest winners. Use #SGReport. Learn more: <a href="http://t.co/ptQFLKJf"><font color="blue"><u>http://is.gd/NJKoe7</u></font></a></span></font></div>
<div> </div>
<div><font face="Arial" size="2"><span style="font-size:10pt;">MMWRs Released in Advance of WNTD 2012</span></font></div>
<div><a href="http://www.cdc.gov/tobacco/data_statistics/mmwrs/byyear/2012/index.htm"><font face="Arial" size="2" color="blue"><span style="font-size:10pt;"><b><u>Adult Awareness of Tobacco Advertising, Promotion, and Sponsorship — 14 Countries</u></b></span></font></a><br>
<br>
<font face="Arial" size="2"><span style="font-size:10pt;">This report examined adult awareness of tobacco industry advertising, promotion, and sponsorships using data from the Global Adult Tobacco Survey in 14 countries. Findings show that awareness of tobacco
marketing is low in countries that have comprehensive bans. In all but one country, awareness of advertising in stores was highest as compared to other channels of tobacco marketing, such as billboards, sponsorship of sporting events, and sales or coupons for
cigarettes. </span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;"><br>
<a href="http://www.cdc.gov/tobacco/data_statistics/mmwrs/byyear/2012/index.htm"><font color="blue"><b><u>State Tobacco Revenues Compared with Tobacco Control Appropriations — United States, 1998–2010</u></b></font></a><b>
<br>
<br>
</b>This report compared state tobacco revenues with state and federal tobacco control appropriations and <i>Best Practices</i> recommendations from 1998 to 2010. During this period, states collected a combined total of $243.8 billion in tobacco industry settlement
payments and cigarette excise tax revenues but invested only $8.1 billion in effective state tobacco control programs. Had states followed CDC’s published <i>Best Practices</i> guidelines, they would have invested $29.2 billion during that period. While total
state and federal investment in state tobacco control efforts increased from 1998 to 2002, state investments have declined steadily every year since. And currently, many states face substantial cuts and near-elimination of program funding. </span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;"> </span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;"><b>Spreading the Word</b></span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;"> </span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;">OSH has developed several Web-based and social media resources to help our partners spread the word about these new publications and activities. See below for suggestions on how you can further
support OSH’s efforts: </span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;"> </span></font></div>
<ul style="margin:0;padding-left:36pt;">
<font face="Arial" size="2"><span style="font-size:10pt;">
<li><b>Twitter</b></li></span></font>
</ul>
<div><font face="Arial" size="2"><span style="font-size:10pt;">Follow CDCTobaccoFree on Twitter <a href="http://www.twitter.com/CDCTobaccoFree"><font color="blue"><u>www.twitter.com/CDCTobaccoFree</u></font></a> and retweet key messages related to these new
products. </span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;"> </span></font></div>
<ul style="margin:0;padding-left:36pt;">
<font face="Arial" size="2"><span style="font-size:10pt;">
<li><b>Facebook</b></li></span></font>
</ul>
<div><font face="Arial" size="2"><span style="font-size:10pt;">Become fans of CDC’s Facebook page at <a href="http://www.facebook.com/cdctobaccofree"><font color="blue"><u>www.facebook.com/cdctobaccofree</u></font></a> and share key messages. </span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;"> </span></font></div>
<ul style="margin:0;padding-left:36pt;">
<font face="Arial" size="2"><span style="font-size:10pt;">
<li><b>GovLoop</b></li></span></font>
</ul>
<div><font face="Arial" size="2"><span style="font-size:10pt;">Follow OSH on GovLoop at <a href="http://www.govloop.com/group/cdctobaccofree"><font color="blue"><u>www.govloop.com/group/cdctobaccofree</u></font></a>. A post on GovLoop announces the new products
and encourages readers to visit the online feature article. GovLoop is a social networking site for the government community. It currently serves about 30,000 members, including local, state, and federal government employees and contractors. Academics and students
interested in government are also welcome to join.</span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;"> </span></font></div>
<ul style="margin:0;padding-left:36pt;">
<font face="Arial" size="2"><span style="font-size:10pt;">
<li><b>RSS</b></li></span></font>
</ul>
<div><font face="Arial" size="2"><span style="font-size:10pt;">Subscribe to CDC’s Smoking and Tobacco Use Main Feed at <a href="http://www.cdc.gov/tobacco/rss/index.htm"><font color="blue"><u>www.cdc.gov/tobacco/rss/index.htm</u></font></a> to receive updates
of new and recently changed content from CDC’s Smoking & Tobacco Use Web site on your browser or desktop. </span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;"> </span></font></div>
<ul style="margin:0;padding-left:36pt;">
<font face="Arial" size="2"><span style="font-size:10pt;">
<li><b>Web Site</b></li></span></font>
</ul>
<div><font face="Arial" size="2"><span style="font-size:10pt;">Continue to access CDC’s Smoking & Tobacco Use Web site <a href="http://www.cdc.gov/tobacco"><font color="blue"><u>www.cdc.gov/tobacco</u></font></a> for helpful resources and the latest information.</span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;"> </span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;">Sincerely,</span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;">CDC’s Office on Smoking and Health</span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;"> </span></font></div>
<div><font face="Arial" size="2"><span style="font-size:10pt;"> </span></font></div>
<div> </div>
<div> </div>
</span></font>
</body>
</html>