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<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal">Hello Everyone,<o:p></o:p></p>
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<p class="MsoNormal">It was a pleasure meeting many of you at the Grantee and Contractor Conference last week. I look forward to working with you as we roll-out new health promotion strategies and communication campaigns.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">I wanted to follow-up on the Facebook scavenger hunt and give you a little more background on why we put it together.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">We would like Smokefree Oregon to become a place that you feel comfortable sharing your achievements, using content for your local work, and promoting to local stakeholders<b>. Please take a moment and complete the Facebook Scavenger
Hunt that is detailed in the attached PDF. You can scan it in and email it to me at
<a href="mailto:Holly.Heiberg@state.or.us">Holly.Heiberg@state.or.us</a> or fax it to 971-673-0994.</b><b><span style="font-size:14.0pt;font-family:"Garamond","serif"">
</span>We have extended it to Aug 1 and you might win a prize!<o:p></o:p></b></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">As you know, digital media, particularly social media, is an opportunity to help us further our work. Social media is a cost-effective platform to address targeted audiences with customized and localized messages. It can power idea exchanges
and provide amplification of local and state successes. And the nature of social media allows us to engage our audience with meaningful calls to action.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">In the upcoming months, we plan to make the Smokefree Oregon page more robust by including more quit services information, creating appealing apps, and provide more Oregon-specific content. The Facebook page for Smokefree Oregon has been
organically attracting smokers who are seeking quit services and peer support. It is also a place that our partners look for new content and campaigns.
<o:p></o:p></p>
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<p class="MsoNormal">Thank you for helping us become more connected and engaged in meaningful ways!<o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D">Holly Heiberg<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D">Center for Prevention and Health Promotion<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D">Public Health Division/Oregon Health Authority<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D">800 NE Oregon Street, Suite 730<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D">Portland OR 97232<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D"><a href="mailto:Holly.Heiberg@state.or.us">Holly.Heiberg@state.or.us</a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D">503-673-2826<o:p></o:p></span></p>
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