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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:windowtext">Hello TPEP Grantees,
</span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:windowtext">This is a reminder of the upcoming Optional TPEP technical assistance calls on October 2nd and 3rd, which are being offered in webinar format to allow presentation
of the new tobacco industry denormalization medial campaign strategy</span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:windowtext">If you choose to participate in this optional call, you can register through the link below for
<b>Wednesday, October 2nd, 9:30-10:30 a.m</b>, or through the link</span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"> y</span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:windowtext">ou will receive
in a separate email for Thursday October 3rd, 1:30-2:30 p.m. You will receive webinar log-in information and telephone call-in (1-877-336-1831; participant code 559758) after you register.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:windowtext">See below for the agenda. If there are any questions, let me know.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:windowtext">Thanks,
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:windowtext">Andrew<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><img width="20" height="1" id="_x0000_i1026" src="http://img.gotomeeting.com/g2mimages/1x1.gif"><o:p></o:p></p>
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<p class="MsoNormal" align="center" style="text-align:center"><img width="250" height="94" id="_x0000_i1027" src="http://www2.gotomeeting.com/g2w/images/198002106/140318655673031301/embed.jpg"><o:p></o:p></p>
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<p class="MsoNormal"><b><span style="font-size:22.5pt;font-family:"Arial","sans-serif"">Optional TPEP T.A. Call - Wednesday, October 2</span></b><o:p></o:p></p>
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<p class="MsoNormal"><b><span style="font-size:10.5pt;font-family:"Arial","sans-serif";color:#0077DD">Join us for a Webinar on October 2</span></b><o:p></o:p></p>
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<p class="MsoNormal"><a href="https://www2.gotomeeting.com/register/198002106"><span style="text-decoration:none"><img border="0" width="183" id="_x0000_i1028" src="http://img.gotomeeting.com/g2mimages/webinar/themes/basic/button_registerNow.gif"></span></a><o:p></o:p></p>
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<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Space is limited.</span></b><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><br>
Reserve your Webinar seat now at:<br>
<a href="https://www2.gotomeeting.com/register/198002106">https://www2.gotomeeting.com/register/198002106</a><o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Agenda<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Arial","sans-serif""><o:p> </o:p></span></b></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l0 level1 lfo2"><![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Welcome
<o:p></o:p></span></b></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l0 level1 lfo2"><![if !supportLists]><span class="notranslate"><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span></span><![endif]><span class="notranslate"><b><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Quit Line Verbal Consent Fax Referral Form</span></b></span><span class="notranslate"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">
- Beth Sanders</span><o:p></o:p></span></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l0 level1 lfo2"><![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span class="notranslate"><b><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Tobacco Industry De-Normalization Media Campaign</span></b></span><span class="notranslate"><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">
</span></span><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">- Kati Moseley, Holly Heiberg, Anne Hoffman, Steve Kokes</span><o:p></o:p></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l0 level1 lfo2"><![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">Questions</span></b><span style="font-size:10.0pt;font-family:"Arial","sans-serif"">- All
<o:p></o:p></span></p>
<p class="MsoListParagraph"><span style="font-family:"Arial","sans-serif""><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Arial","sans-serif"">The October optional TPEP T.A. call is being set up as a webinar because it will include a discussion and presentation led by HPCDP's new communications team, Kati and Holly,
who will discuss a framework being developed for a long-term, multi-media Tobacco Industry De-normalization (TID) campaign strategy. TID strategies have proven successful in California, Minnesota and Canada (among others) to prevent youth from smoking, motivate
current smokers to quit, and educate non-smokers in tobacco control efforts. This strategy will not replace other media interventions such as Tips, but will be complimentary and help tell another strand of the anti-tobacco story. The TID story thread works
well for state-wide initiation and localized narrative extension into predatory marketing towards youth, retail environment and point-of-purchase, and the real cost of smoking to all Oregonians.
<br>
<br>
Kati and Holly will: <br>
• explain the development of the story arc for the campaign, <br>
• show how the story may unfold over various media platforms (television, digital/social, earned,
<br>
direct grassroots mobilization), <br>
• layout the findings from late Sept focus groups, <br>
• give a sneak-peak of Phase I ads that will play in Fall/Winter 13, and <br>
• discuss how this campaign can support grantees work and be leveraged locally.</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="display:none"><o:p> </o:p></span></p>
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<p class="MsoNormal"><strong><span style="font-size:9.0pt;font-family:"Arial","sans-serif"">Title:</span></strong><o:p></o:p></p>
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<p class="MsoNormal"><i><span style="font-size:9.0pt;font-family:"Arial","sans-serif"">Optional TPEP T.A. Call - Wednesday, October 2</span></i><o:p></o:p></p>
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<p class="MsoNormal"><b><span style="font-size:9.0pt;font-family:"Arial","sans-serif"">Date:</span></b><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Arial","sans-serif"">Wednesday, October 2, 2013</span><o:p></o:p></p>
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<p class="MsoNormal"><b><span style="font-size:9.0pt;font-family:"Arial","sans-serif"">Time:</span></b><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Arial","sans-serif"">9:30 AM - 10:30 AM PDT</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="display:none"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Arial","sans-serif"">After registering you will receive a confirmation email containing information about joining the Webinar.</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="display:none"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:9.0pt;font-family:"Arial","sans-serif"">System Requirements</span></b><span style="font-size:9.0pt;font-family:"Arial","sans-serif""><br>
PC-based attendees<br>
Required: Windows® 8, 7, Vista, XP or 2003 Server</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Arial","sans-serif"">Mac®-based attendees<br>
Required: Mac OS® X 10.6 or newer</span><o:p></o:p></p>
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<p class="MsoNormal"><span style="font-size:9.0pt;font-family:"Arial","sans-serif"">Mobile attendees<br>
Required: iPhone®, iPad®, Android™ phone or Android tablet </span><o:p></o:p></p>
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<p class="MsoNormal"><img border="0" width="20" height="1" id="_x0000_i1029" src="http://img.gotomeeting.com/g2mimages/1x1.gif"><o:p></o:p></p>
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