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<p class="MsoNormal"><span style="color:#1F497D">Thanks for sending this, Emily.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D">  OHA citations come directly from our CD Summary on e-cigarettes.  I assume everyone gets the CD Summary, but just in case, here is a link:
<a href="https://public.health.oregon.gov/DiseasesConditions/CommunicableDisease/CDSummaryNewsletter/Documents/2013/ohd6227.pdf">
https://public.health.oregon.gov/DiseasesConditions/CommunicableDisease/CDSummaryNewsletter/Documents/2013/ohd6227.pdf</a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">From:</span></b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif""> Emily deHayr [mailto:edehayr@co.marion.or.us]
<br>
<b>Sent:</b> Thursday, January 23, 2014 4:21 PM<br>
<b>To:</b> Heiberg Holly; ctytobpromgrs@listsmart.osl.state.or.us; healthycommunities@listsmart.osl.state.or.us; healthytribes@listsmart.osl.state.or.us<br>
<b>Cc:</b> Diana Dickey; Kati MOSELEY; Weston Tara E<br>
<b>Subject:</b> Re: [CtyTobProMgrs] American Lung Association report card<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">Hi All,<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif""> <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">This was also on the Statesman Journal last Sunday, also by Saerom Yoo.
<a href="http://www.statesmanjournal.com/apps/pbcs.dll/article?AID=2014301190017">
http://www.statesmanjournal.com/apps/pbcs.dll/article?AID=2014301190017</a><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif""> <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">Thanks,<o:p></o:p></span></p>
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<p class="MsoNormal" style="margin-bottom:12.0pt"><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">Emily
<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif""> <o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">Emily de Hayr, MPH<br>
Chronic Disease Prevention Program Coordinator<br>
Tobacco Prevention and Education Program & Healthy Corner Stores<br>
Marion County Health Department<br>
976 N. Pacific Hwy.<br>
Woodburn, OR 97071<br>
(503) 981.2472 - Work<br>
(503) 566.2977 - Fax<br>
<a href="mailto:edehayr@co.marion.or.us">edehayr@co.marion.or.us</a><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">The Marion County Health Department is now on Facebook and Twitter!<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif""><a href="https://www.facebook.com/MarionCountyHealth?fref=ts"><span style="text-decoration:none"><img border="0" width="78" height="73" id="_x0000_i1025" src="cid:image001.jpg@01CF185A.01381690"></span></a><img border="0" width="32" height="32" id="_x0000_i1026" src="cid:image002.gif@01CF185A.01381690"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">>>> "Heiberg Holly" <<a href="mailto:holly.heiberg@state.or.us">holly.heiberg@state.or.us</a>> 1/23/2014 4:05 PM >>><o:p></o:p></span></p>
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<p class="MsoNormal">Hello Coordinators,<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Karen Girard, HPCDP Section Manager, was interviewed today by the Statesman Journal on the ALA report card.  We expect to see the article on Sunday.  Below are the main messages Karen touched upon.  We hope this is useful to you if you
 are contacted by reporters about the ALA report.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><o:p> </o:p></b></p>
<p class="MsoNormal"><b>What’s your take on the Lung Association’s assessment of Oregon’s tobacco policies?<o:p></o:p></b></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l1 level1 lfo2"><![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">        
</span></span></span><![endif]>We appreciate American Lung Association calling attention to the No 1. preventable cause of death and disease in Oregon, and the importance of tobacco prevention and cessation.<o:p></o:p></p>
<p class="MsoListParagraph" style="margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;line-height:normal;mso-list:l1 level1 lfo2">
<![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">        
</span></span></span><![endif]>The American Lung Association supports Oregon’s science-based Tobacco Prevention and Education Program.<o:p></o:p></p>
<p class="MsoListParagraph" style="margin-bottom:0in;margin-bottom:.0001pt;line-height:normal">
<o:p> </o:p></p>
<p class="MsoListParagraph" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;text-indent:-.25in;line-height:normal;mso-list:l1 level2 lfo2">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">  
</span></span></span><![endif]>A comprehensive approach emphasizing smoke-free places, price increases, education to encourage prevention and quit attempts, and laws that protect youth from tobacco products will collectively drive further meaningful reductions
 in tobacco use.<o:p></o:p></p>
<p class="MsoListParagraph" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;text-indent:-.25in;line-height:normal;mso-list:l1 level2 lfo2">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">  
</span></span></span><![endif]>Oregon can drive progress by committing to the widespread use of telephone and on-line quit lines that offer individualized counseling and FDA approved medications to support the 80% of tobacco users who tell us that they want
 to quit. <o:p></o:p></p>
<p class="MsoListParagraph" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;text-indent:-.25in;line-height:normal;mso-list:l1 level2 lfo2">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">  
</span></span></span><![endif]>Promoting progress today also requires recognizing that tobacco use has evolved from being an equal-opportunity killer to one threatening the most vulnerable members of our society. We must confront, and reverse, the tragically
 higher tobacco use rates that threaten Oregonians of who are struggling to get by, LBGTQ, racial and ethnic minorities, or are living with mental illness and substance use disorders.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoListParagraph" style="margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;line-height:normal;mso-list:l1 level1 lfo2">
<![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">        
</span></span></span><![endif]>Today, compared to 1996 when Oregon voters created the Tobacco Prevention and Education Program, Oregonians consume half as many cigarettes each year, and the proportion of adults smoking has declined by 22 percent, to slightly
 under 18 percent. The 11th grade smoking rate has declined to 11.5 percent and the 8th grade smoking rate to 6.6 percent.  This is thanks to the comprehensive approach of Oregon’s program.<o:p></o:p></p>
<p class="MsoListParagraph" style="margin-bottom:0in;margin-bottom:.0001pt;line-height:normal">
<o:p> </o:p></p>
<p class="MsoNormal"><b>Did anything surprise you?<o:p></o:p></b></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l1 level1 lfo2"><![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">        
</span></span></span><![endif]>We were pleased to see that we received an “A” for smoke-free air.  In addition to the criteria the ALA used, we are having additional success with:<o:p></o:p></p>
<p class="MsoListParagraph" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l1 level2 lfo2">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">  
</span></span></span><![endif]>Oregon state parks will be smoke-free by the end of 2014.
<o:p></o:p></p>
<p class="MsoListParagraph" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l1 level2 lfo2">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">  
</span></span></span><![endif]>Oregon has 17 tobacco-free fairgrounds and 36 jurisdictions have restricted tobacco use in local parks.<o:p></o:p></p>
<p class="MsoListParagraph" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l1 level2 lfo2">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">  
</span></span></span><![endif]> Most recently Umatilla County has<a name="_GoBack"></a> joined Benton, Clatsop, Deschutes, Hood River, and Multnomah counties in passing a tobacco-free policy for all county properties.
<o:p></o:p></p>
<p class="MsoListParagraph" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l1 level2 lfo2">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">  
</span></span></span><![endif]>43 out of 58 hospitals in Oregon have 100% smoke-free campuses.<o:p></o:p></p>
<p class="MsoListParagraph" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l1 level2 lfo2">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">  
</span></span></span><![endif]>All mental health and addictions residential treatment facilities that receive state funds are now 100% tobacco free.<o:p></o:p></p>
<p class="MsoListParagraph" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l1 level2 lfo2">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">  
</span></span></span><![endif]>Fifty percent of Oregon’s community college students attend a school that is tobacco-free, and over half of our public universities are smoke-free including OHSU, UofO, and OSU.<o:p></o:p></p>
<p class="MsoNormal"><b>Do we need to do more? If so what?<o:p></o:p></b></p>
<p class="MsoListParagraph" style="margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l1 level1 lfo2">
<![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">        
</span></span></span><![endif]>Yes, we need to do more.  The tobacco industry is relentless and spends $1 million an hour on marketing and promoting its deadly product.<b><o:p></o:p></b></p>
<p class="MsoListParagraph" style="margin-bottom:0in;margin-bottom:.0001pt"><b><o:p> </o:p></b></p>
<p class="MsoListParagraph" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l1 level2 lfo2">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">  
</span></span></span><![endif]>96 percent of money spent on <span style="font-size:10.0pt;line-height:115%;font-family:"Segoe UI","sans-serif";color:black">
cigarette advertising and promotion is spent where kids are most likely to see it; that is, at the point of sale.
</span>  (Federal Trade Commission Report, 2013)<o:p></o:p></p>
<p class="MsoListParagraph" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l1 level2 lfo2">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">  
</span></span></span><![endif]>Retail “power walls,” or displays of packages in retail outlets, are highly visible to kids, establish brand loyalty, and make smoking seem normal.
<o:p></o:p></p>
<p class="MsoListParagraph" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l1 level2 lfo2">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">  
</span></span></span><![endif]>In-store and storefront advertising are the most common ways that Oregon teenagers report seeding tobacco ads—about 7 in 10 Oregon teenagers report seeing tobacco advertising in stores and storefronts. (OHT, 2013)<o:p></o:p></p>
<p class="MsoListParagraph" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l1 level2 lfo2">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">  
</span></span></span><![endif]>There is strong and consistent evidence that marketing causes kids to smoke, including selection of brands, initiation of smoking, and overall consumption of cigarettes.<o:p></o:p></p>
<p class="MsoListParagraph" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt">
<o:p> </o:p></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l1 level1 lfo2"><![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">        
</span></span></span><![endif]>The Tobacco Industry knows that kids are more likely to try tobacco products if they offer them in fruit, candy, and menthol flavors.<b><u><o:p></o:p></u></b></p>
<p class="MsoListParagraph" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l1 level2 lfo2">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">  
</span></span></span><![endif]>While cigarettes are no longer allowed to contain flavors other than menthol, today’s tobacco market consists of addictive products that vary widely in sizes, shapes, flavors, and prices—making them appealing to youth and young
 adults. <b><u><o:p></o:p></u></b></p>
<p class="MsoListParagraph" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l1 level2 lfo2">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">  
</span></span></span><![endif]>While cigarette sales have been declining, little cigars and e-cigarette sales—which are largely unregulated—have been increasing significantly.<b><u><o:p></o:p></u></b></p>
<p class="MsoListParagraph" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt">
<b><u><o:p><span style="text-decoration:none"> </span></o:p></u></b></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l1 level1 lfo2"><![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">        
</span></span></span><![endif]>Because kids don’t have much money, when tobacco is cheap, they can buy it. 
<o:p></o:p></p>
<p class="MsoListParagraph" style="margin-left:1.0in;text-indent:-.25in;mso-list:l1 level2 lfo2">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">  
</span></span></span><![endif]>If the price of a pack of cigarettes in Oregon increased to roughly $10 a pack—we estimate that teen smoking in Oregon would decrease by close to 50 percent. (Calculation based upon price elasticity of tobacco)<o:p></o:p></p>
<p class="MsoNormal"><b><i>What can be done<o:p></o:p></i></b></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l0 level1 lfo4"><![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">        
</span></span></span><![endif]>Raise the price of tobacco. Kids and low income adults are sensitive to price changes. Higher tobacco prices help these groups to not start or to quit and stay quit.<b><u><o:p></o:p></u></b></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l0 level1 lfo4"><![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">        
</span></span></span><![endif]>Ban flavored tobacco products—fruit and candy-flavored cigars and menthol cigarettes exist to get kids hooked.
<b><u><o:p></o:p></u></b></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l0 level1 lfo4"><![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">        
</span></span></span><![endif]>Limit Oregonians’ exposure to Big Tobacco marketing, especially in the retail environment where children are targeted.  
<b><u><o:p></o:p></u></b></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l0 level1 lfo4"><![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">        
</span></span></span><![endif]>Create more smoke and tobacco-free environments to reinforce a nonsmoking norm, protect Oregonians from second-hand smoke, and help people quit.<b><u><o:p></o:p></u></b></p>
<p class="MsoNormal"><b>Are there benchmarks the association set realistic or do we have our own goals?  If so what are they?<o:p></o:p></b></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l3 level1 lfo6"><![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">        
</span></span></span><![endif]>Our benchmarks for cessation are different than ALA’s.<b><o:p></o:p></b></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l3 level1 lfo6"><![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">        
</span></span></span><![endif]>ALA’s report card does not consider what is happening with health systems transformation in Oregon.
<b><o:p></o:p></b></p>
<p class="MsoListParagraph" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l3 level2 lfo6">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">  
</span></span></span><![endif]>Cessation benefits, including contracts with the Oregon Tobacco Quit Line, vary by CCO. The budget information on CCO contributions to the Quit Line referenced by ALA are not currently reported by CCOs; thus, ALA underestimates
 the amount spent on cessation benefits. <b><o:p></o:p></b></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;mso-add-space:auto;text-indent:-.25in;line-height:normal;mso-list:l3 level2 lfo6">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">  
</span></span></span><![endif]>Additionally, private health insurance companies contract directly with the Quit Line, and they do not interact or report with the state to do so. Therefore, this budget information could not be reported to the ALA.
<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;mso-add-space:auto;line-height:normal">
<o:p> </o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-bottom:0in;margin-bottom:.0001pt;mso-add-space:auto;text-indent:-.25in;line-height:normal;mso-list:l4 level1 lfo8">
<![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">        
</span></span></span><![endif]>In many ways, Oregon is ahead of the country on cessation benefits. 
<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="margin-bottom:0in;margin-bottom:.0001pt;mso-add-space:auto;line-height:normal">
<o:p> </o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;mso-add-space:auto;text-indent:-.25in;line-height:normal;mso-list:l2 level2 lfo10">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">  
</span></span></span><![endif]>Oregon is one of the first states to require all private insurance companies to cover a minimum of $500 in cessation benefits.<o:p></o:p></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;mso-add-space:auto;text-indent:-.25in;line-height:normal;mso-list:l3 level2 lfo6">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">  
</span></span></span><![endif]>Oregon also increased support for the Oregon Quit Line. We provide uninsured callers with both patches/gum to give them extra support in quitting.
<b><o:p></o:p></b></p>
<p class="MsoListParagraphCxSpMiddle" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;mso-add-space:auto;line-height:normal">
<b><o:p> </o:p></b></p>
<p class="MsoListParagraph" style="margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l3 level1 lfo6">
<![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">        
</span></span></span><![endif]>Tobacco users can quit successfully, and for the 3 out of 4 Oregon smokers who want to quit, now is the time.<o:p></o:p></p>
<p class="MsoListParagraph" style="margin-bottom:0in;margin-bottom:.0001pt"><o:p> </o:p></p>
<p class="MsoListParagraph" style="margin-bottom:0in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l3 level1 lfo6">
<![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">        
</span></span></span><![endif]><span class="ms-rtecustom-articleheadline">The Oregon Tobacco Quit Line provides free counseling, medications and Quit Guides to all Oregonians,
</span>regardless of income or insurance status. <o:p></o:p></p>
<p class="MsoListParagraph" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l3 level2 lfo6">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">  
</span></span></span><![endif]>By using the Quit Line or other effective treatments, you are 2 - 3 times more likely to quit and remain quit.<o:p></o:p></p>
<p class="MsoListParagraph" style="mso-margin-top-alt:0in;margin-right:0in;margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l3 level2 lfo6">
<![if !supportLists]><span style="font-family:"Courier New""><span style="mso-list:Ignore">o<span style="font:7.0pt "Times New Roman"">  
</span></span></span><![endif]>1-800-QUIT-NOW (7848-669); and 1-855-DEJELO-YA (335356-92); or
<a href="http://www.quitnow.net/oregon/">www.quitnow.net/oregon/</a>  or <a href="http://www.quitnow.net/oregonsp/">
www.quitnow.net/oregonsp/</a><o:p></o:p></p>
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</span></span></span><![endif]>Coaches at the Quit Line are available over the phone and online 24 hours a day, seven days a week in more than 170 languages.<o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D">Holly Heiberg<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D">Health Promotion Strategist<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D">Center for Prevention and Health Promotion<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D">Public Health Division/Oregon Health Authority<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D">800 NE Oregon Street, Suite 730<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D">Portland OR  97232<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D"><a href="mailto:Holly.Heiberg@state.or.us">Holly.Heiberg@state.or.us</a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D">971-673-2826<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D"><o:p> </o:p></span></p>
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