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<p class="MsoNormal">Hello Coordinators,<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Following is information on two timely communications initiatives:<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l0 level1 lfo1"><![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]>The TID “Cookbook” for earned media and grassroots ideas<o:p></o:p></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l0 level1 lfo1"><![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]>Schedule and invite for upcoming focus groups <o:p>
</o:p></p>
<p class="MsoNormal"><b><u>TID Cookbook<o:p></o:p></u></b></p>
<p class="MsoNormal">Attached is the TID Cookbook which provides more information about the earned media and grass roots ideas presented in the required webinar earlier this month. Think of this truly as a “cookbook,” with ideas for you to create and modify
as you wish. Each idea comes with an introduction of what the idea will be useful for, a list of suggested ingredients and then directions for how to carry it out. Several of the ideas have “add-on ingredient” sections that offer templates for news releases
you can cater to your own needs or talking points you can sprinkle with your own community’s data. The more you can infuse these activities with your own local stories and data, the more compelling and interesting you will make it for your local decision makers,
your community and the news media. Feel free to be creative and customize these ideas to your own situation and needs.<b><u><o:p></o:p></u></b></p>
<p class="MsoNormal" style="text-autospace:none"><o:p> </o:p></p>
<p class="MsoNormal" style="text-autospace:none">The Cookbook will also be available today on HPCDP Connection at:
<a href="https://partners.health.oregon.gov/Partners/HPCDPConnection/Tobacco/Pages/TobaccoMedia.aspx">
https://partners.health.oregon.gov/Partners/HPCDPConnection/Tobacco/Pages/TobaccoMedia.aspx</a><o:p></o:p></p>
<p class="MsoNormal" style="text-autospace:none"><o:p> </o:p></p>
<p class="MsoNormal" style="text-autospace:none">Please let your liaison and/or me know how you are using the Cookbook. Time to get cooking!<o:p></o:p></p>
<p class="MsoNormal" style="text-autospace:none"><o:p> </o:p></p>
<p class="MsoNormal" style="text-autospace:none"><b><u>Focus Groups<o:p></o:p></u></b></p>
<p class="MsoNormal">HPCDP has initiated research efforts to elicit input from members of groups experiencing disparities about the impacts of tobacco on their communities and insight into how to talk with them about those issues in a manner that is culturally
sensitive. The information and insight gained here will inform TID communications efforts moving forward.
<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">You are invited to observe these focus groups in person or virtually. Groups will be available for live viewing online. A link will be sent to you a few days in advance of the groups. If you’re planning on attending in person, please
let me know in advance to ensure enough seating for everyone.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">All groups will be held at VuPoint in downtown Portland. <o:p>
</o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><a href="https://www.google.com/maps/place/220+NW+2nd+Ave+%23102/@45.5250047,-122.6718552,17z/data=!3m1!4b1!4m2!3m1!1s0x5495a0aa09845fd9:0xdc8b73ee7b2d7e10?hl=en">VuPoint Downtown</a><br>
One Pacific Square (NW Natural Gas Building)<br>
220 NW Second Avenue, Suite 102<br>
Portland, Oregon 97209-3943<br>
503.889.2020<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">The Schedule:<o:p></o:p></p>
<p class="MsoNormal"><span style="color:black">Monday, June 2, 2014 <o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black">11:30 am -1:30 pm = Latino, Session A
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black">2:30-4:30 pm = African American, Session A<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black">5:30-7:30 pm = Asian, Session A<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:black">Tuesday, June 3, 2014<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black">2:30-4:30 pm = Latino, Session B<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black">5:30-7:30 pm = African American, Session B<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:black">Wednesday, June 4, 2014<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black">11:30 am -1:30 pm = Native American, Session A<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black">2:30-4:30 pm = Asian, Session B<o:p></o:p></span></p>
<p class="MsoNormal"><span style="color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="color:black">Thursday, June 5, 2014 </span><o:p></o:p></p>
<p class="MsoNormal" style="text-autospace:none">5:30-7:30 pm = Native American, Session<span style="font-family:"BrandonGrotesque-Light","sans-serif""><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D">Holly Heiberg<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D">Health Promotion Strategist<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D">Center for Prevention and Health Promotion<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D">Public Health Division/Oregon Health Authority<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D">800 NE Oregon Street, Suite 730<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D">Portland OR 97232<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D"><a href="mailto:Holly.Heiberg@state.or.us">Holly.Heiberg@state.or.us</a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D">971-673-2826<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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