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<p class="MsoNormal"><b>Hello Coordinators,</b><b><o:p></o:p></b></p>
<p class="MsoNormal"><b> </b><b><o:p></o:p></b></p>
<p class="MsoNormal"><b>HPCDP is conducting focus groups and research in preparation of launching a new communications effort, Place Matters Oregon (PMO) later this year. We hope to create a digital and social space for sustained conversation (years) with
Oregonians about how the places we live, work, play and learn effect our health.
</b><b><o:p></o:p></b></p>
<p class="MsoNormal"><b> </b><b><o:p></o:p></b></p>
<p class="MsoNormal"><b>Our communications objectives are:</b><b><o:p></o:p></b></p>
<p class="default" style="margin-left:.5in;text-indent:-.25in"><b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:windowtext">·</span></b><b><span style="font-size:7.0pt;font-family:"Calibri","sans-serif";color:windowtext">
</span></b><b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:windowtext">Increase public awareness of and attention to health equity, risk factors and social determinants of health in daily life.</span></b><b><span style="font-family:"Calibri","sans-serif";color:windowtext"><o:p></o:p></span></b></p>
<p class="default" style="margin-left:.5in;text-indent:-.25in"><b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:windowtext">·</span></b><b><span style="font-size:7.0pt;font-family:"Calibri","sans-serif";color:windowtext">
</span></b><b><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:windowtext">Set the stage of discussion of policies that shape health equity, risk factors and social determinants of health.
</span></b><b><span style="font-family:"Calibri","sans-serif";color:windowtext"><o:p></o:p></span></b></p>
<p class="MsoNormal"><b> </b><b><o:p></o:p></b></p>
<p class="MsoNormal"><b>In order to create a conversation that brings in a diverse group of Oregonians, we recognize that our research must start with communities experiencing disparities to understand values and messages that empower rather than discourage.
What we gather from the initial research will help us form messages and stories that resonate with all Oregonians.</b><b><o:p></o:p></b></p>
<p class="MsoNormal"><b> </b><b><o:p></o:p></b></p>
<p class="MsoNormal"><b>We will be conducting focus groups with four communities experiencing disparities: African Americans, Latinos, Native Americans and rural Oregonians.
</b><b><o:p></o:p></b></p>
<p class="MsoNormal"><b> </b><b><o:p></o:p></b></p>
<p class="MsoNormal"><b> </b><b><o:p></o:p></b></p>
<p class="MsoNormal"><b>Here are the scheduled focus groups for PMO:</b><b><o:p></o:p></b></p>
<p class="MsoNormal"><b> </b><b><o:p></o:p></b></p>
<p class="MsoNormal"><b>Wednesday, July 9<sup>th</sup>, 2:30 – 4:30 pm = African Americans, Portland, VuPoint Downtown
<o:p></o:p></b></p>
<p class="MsoNormal"><b>Wednesday, July 9<sup>th</sup>, 5:30 – 7:30 pm = Latinos, Portland, VuPoint Downtown<o:p></o:p></b></p>
<p class="MsoNormal"><b> <o:p></o:p></b></p>
<p class="MsoNormal"><b>Thursday, July 10<sup>th</sup>, 2:30 – 4:30 pm = Latinos, Portland, VuPoint Downtown<o:p></o:p></b></p>
<p class="MsoNormal"><b>Thursday, July 10<sup>th</sup>, 5:30 – 7:30 pm = African Americans, Portland, VuPoint Downtown<o:p></o:p></b></p>
<p class="MsoNormal"><b> <o:p></o:p></b></p>
<p class="MsoNormal"><b>Monday, July 14<sup>th</sup>, 2:30 – 4:30 pm = Native Americans, Pendleton, YellowHawk Community Center (TBD)<o:p></o:p></b></p>
<p class="MsoNormal"><b>Monday, July 14<sup>th</sup>, 5:30 – 7:30 pm = Native Americans, Pendleton, YellowHawk Community Center (TBD)<o:p></o:p></b></p>
<p class="MsoNormal"><b> <o:p></o:p></b></p>
<p class="MsoNormal"><b>Tuesday, July 15<sup>th</sup>, 9:00 – 11:00 am = Rural, Pendleton, Oxford Suites<o:p></o:p></b></p>
<p class="MsoNormal"><b>Tuesday, July 15<sup>th</sup>, 11:30 am – 1:30 pm = Rural, Pendleton, Oxford Suites<o:p></o:p></b></p>
<p class="MsoNormal"><b> </b><b><o:p></o:p></b></p>
<p class="MsoNormal"><b>You are welcome to attend these focus groups in person. In addition, we will send out a link the day before each focus group if you wish to view the focus groups virtually. We will also be presenting the findings from these focus groups
and additional research in various forums over the next 6 months.</b><b><o:p></o:p></b></p>
<p class="MsoNormal"><b> </b><b><o:p></o:p></b></p>
<p class="MsoNormal"><b>Please let me<span style="color:#1F497D"> or </span>Shria<span style="color:#1F497D"> (<a href="mailto:Shira.A.Pope@state.or.us">Shira.A.Pope@state.or.us</a>)
</span> know if you have any additional questions about Place Matters Oregon and the scheduled focus groups. More details on Place Matters Oregon will be forthcoming over the next couple of months.</b><b><o:p></o:p></b></p>
<p class="MsoNormal"><b> <o:p></o:p></b></p>
<p class="MsoNormal"><span style="color:black"> <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D">Holly Heiberg</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D">Health Promotion Strategist</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D">Center for Prevention and Health Promotion</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D">Public Health Division/Oregon Health Authority</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D">800 NE Oregon Street, Suite 730</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D">Portland OR 97232</span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D"><a href="mailto:Holly.Heiberg@state.or.us" target="_blank">Holly.Heiberg@state.or.us</a></span><span style="color:black"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Times New Roman","serif";color:#1F497D">971-673-2826</span><span style="color:black"><o:p></o:p></span></p>
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