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<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:#1F497D">We want to share this information from the Office on Smoking or Health.
</span></b><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif""><o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:13.5pt;text-indent:-.25in;mso-list:l2 level1 lfo2">
<![if !supportLists]><span style="font-size:12.0pt;font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">We Card Awareness Month</span></b><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">. The tobacco industry and its allies are enlisting
elected officials and local businesses to endorse and promote their We Card program. Please alert Lorna Schmidt at Campaign for Tobacco Free Kids (CTFK) if you are aware of efforts to promote We Card in your community or state,
</span><a href="mailto:LSchmidt@TobaccoFreeKids.org"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">LSchmidt@TobaccoFreeKids.org</span></a><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l1 level1 lfo5"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">For more information about the effect of the We Card program on sales to minors and youth smoking rates, see:
</span><a href="http://europepmc.org/articles/PMC2882417"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">The ‘We Card’ program: tobacco industry ‘youth smoking prevention’ as industry self-preservation</span></a><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">.
<i>AJPH</i> (2010) <o:p></o:p></span></li></ul>
<p><span style="font-size:14.0pt;font-family:"Garamond","serif"">“…</span>the We Card program was undertaken for 2 primary purposes: to improve the tobacco industry’s image and to reduce regulation and the enforcement of existing laws. Policy-makers should
be cautious about accepting industry self-regulation at face value, both because it redounds to the industry’s benefit and because it is ineffective.” (Quote from the article above.)<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
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