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<p class="Default"><b><span style="font-size:14.0pt;font-family:"Calibri",sans-serif">WHAT IS NATIONAL CANCER PREVENTION MONTH?
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<p class="Default"><span style="font-size:14.0pt;font-family:"Calibri",sans-serif">Created by the American Institute for Cancer Research, National Cancer Prevention Month in February focuses on promoting healthy behaviors to reduce cancer incidence in the United
States. Specifically, National Cancer Prevention Month emphasizes that individuals can cut their cancer risk by moving more, maintaining a healthy weight and eating more healthfully (American Institute for Cancer Research, 2015).
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<p class="Default"><b><span style="font-size:14.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></b></p>
<p class="Default"><b><span style="font-size:14.0pt;font-family:"Calibri",sans-serif">WHAT IS WORLD CANCER DAY?
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<p class="Default"><span style="font-size:14.0pt;font-family:"Calibri",sans-serif">World Cancer Day on
<b>Saturday, February 4, 2017 </b>is an initiative by the Union for International Cancer Control (UICC) to reduce the burden of cancer worldwide (Union for International Cancer Control, 2016).
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<p class="Default"><b><span style="font-size:14.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></b></p>
<p class="Default"><b><span style="font-size:14.0pt;font-family:"Calibri",sans-serif">CAMPAIGN KEY MESSAGES
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<p class="Default"><span style="font-size:14.0pt;font-family:"Calibri",sans-serif">The theme for World Cancer Day 2017 is “We can. I can.” Some of the key messages for the campaign are:
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<p class="Default" style="margin-bottom:5.0pt"><span style="font-size:14.0pt;font-family:"Calibri",sans-serif">•
<b>“We can </b>prevent cancer <o:p></o:p></span></p>
<p class="Default" style="margin-bottom:5.0pt"><span style="font-size:14.0pt;font-family:"Calibri",sans-serif">•
<b>We can </b>create healthy cities <o:p></o:p></span></p>
<p class="Default" style="margin-bottom:5.0pt"><span style="font-size:14.0pt;font-family:"Calibri",sans-serif">•
<b>We can </b>challenge perceptions <o:p></o:p></span></p>
<p class="Default" style="margin-bottom:5.0pt"><span style="font-size:14.0pt;font-family:"Calibri",sans-serif">•
<b>We can </b>improve access to cancer care <o:p></o:p></span></p>
<p class="Default" style="margin-bottom:5.0pt"><span style="font-size:14.0pt;font-family:"Calibri",sans-serif">•
<b>We can </b>join forces to make a difference <o:p></o:p></span></p>
<p class="Default" style="margin-bottom:5.0pt"><span style="font-size:14.0pt;font-family:"Calibri",sans-serif">•
<b>I can </b>make healthy lifestyle choices <o:p></o:p></span></p>
<p class="Default" style="margin-bottom:5.0pt"><span style="font-size:14.0pt;font-family:"Calibri",sans-serif">•
<b>I can </b>understand that early detection saves lives <o:p></o:p></span></p>
<p class="Default" style="margin-bottom:5.0pt"><span style="font-size:14.0pt;font-family:"Calibri",sans-serif">•
<b>I can </b>ask for support <o:p></o:p></span></p>
<p class="Default" style="margin-bottom:5.0pt"><span style="font-size:14.0pt;font-family:"Calibri",sans-serif">•
<b>I can </b>take control of my cancer journey <o:p></o:p></span></p>
<p class="Default"><span style="font-size:14.0pt;font-family:"Calibri",sans-serif">•
<b>I can </b>make my voice heard” <o:p></o:p></span></p>
<p class="Default"><span style="font-size:14.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="Default"><b><span style="font-size:14.0pt;font-family:"Calibri",sans-serif">Here are some key messages for National Cancer Prevention Month:
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<p class="Default"><span style="font-size:14.0pt;font-family:"Calibri",sans-serif"><o:p> </o:p></span></p>
<p class="Default" style="margin-bottom:4.8pt"><span style="font-size:14.0pt;font-family:"Calibri",sans-serif">• Avoid tobacco and secondhand smoke
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<p class="Default" style="margin-bottom:4.8pt"><span style="font-size:14.0pt;font-family:"Calibri",sans-serif">• Protect your skin from ultraviolet (UV) rays
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<p class="Default" style="margin-bottom:4.8pt"><span style="font-size:14.0pt;font-family:"Calibri",sans-serif">• Diet, activity and weight control could prevent 1 in 3 cancers
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<p class="Default" style="margin-bottom:4.8pt"><span style="font-size:14.0pt;font-family:"Calibri",sans-serif">• Limit alcohol intake
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<p class="Default" style="margin-bottom:4.8pt"><span style="font-size:14.0pt;font-family:"Calibri",sans-serif">• “Choose mostly plant foods, limit red meat and avoid processed meat.
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<p class="Default" style="margin-bottom:4.8pt"><span style="font-size:14.0pt;font-family:"Calibri",sans-serif">• Be physically active every day in any way for 30 minutes or more.
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<p class="Default"><span style="font-size:14.0pt;font-family:"Calibri",sans-serif">• Aim to be a healthy weight throughout life.”
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<p class="MsoNormal"><span lang="EN" style="font-size:14.0pt;font-family:franklin_gothic_fsbook;color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt">For more information and a complete social media tool kit:<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt"><a href="https://smhs.gwu.edu/cancercontroltap/sites/cancercontroltap/files/WCD%20and%20Cancer%20Prevention%20Month_SocMedia%20Toolkit%202017.pdf">https://smhs.gwu.edu/cancercontroltap/sites/cancercontroltap/files/WCD%20and%20Cancer%20Prevention%20Month_SocMedia%20Toolkit%202017.pdf</a>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#232323">Jordana Leeb<br>
</span></b><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#232323">Community Programs Liaison<br>
OREGON HEALTH AUTHORITY <br>
Public Health<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#232323">Health Promotion Chronic Disease Prevention<br>
</span><u><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:blue">Jordana.a.leeb@state.or.us</span></u><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#232323"><br>
Desk: 971-673-1041<br>
Cell: (503) 358-5760<br>
</span><a href="http://www.oregon.gov/OHA"><span style="font-size:12.0pt;font-family:"Arial",sans-serif">http://www.oregon.gov/OHA</span></a><span style="font-size:12.0pt;font-family:"Arial",sans-serif;color:#232323"><o:p></o:p></span></p>
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