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<p class="MsoNormal"><span style="font-size:14.0pt;color:#002060">Good morning, Tribal TPEP Coordinators –<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;color:#002060"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;color:#002060">Please see below for a new User Guide from the CDC on Health Communications in Tobacco Prevention and Control. It includes:<o:p></o:p></span></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraph" style="color:#002060;margin-left:0in;mso-list:l1 level1 lfo2">
<span style="font-size:14.0pt">Tips on garnering different types of earned media and using social media<o:p></o:p></span></li><li class="MsoListParagraph" style="color:#002060;margin-left:0in;mso-list:l1 level1 lfo2">
<span style="font-size:14.0pt">Context on why health communications are an essential component of comprehensive tribal tobacco control programs<o:p></o:p></span></li><li class="MsoListParagraph" style="color:#002060;margin-left:0in;mso-list:l1 level1 lfo2">
<span style="font-size:14.0pt">How health communications can help reduce tobacco-related disparities<o:p></o:p></span></li><li class="MsoListParagraph" style="color:#002060;margin-left:0in;mso-list:l1 level1 lfo2">
<span style="font-size:14.0pt">Case studies and examples of successful programs and campaigns from the local to national levels (you may see a familiar website in there)<o:p></o:p></span></li></ul>
<p class="MsoNormal"><span style="font-size:14.0pt;color:#002060"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;color:#002060">Enjoy!<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;color:#002060"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;color:#002060">Best regards,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;color:#002060">Sarah<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;color:#002060"><o:p> </o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:14.0pt;color:#002060">---<o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:14.0pt;color:#002060">Sarah Wylie, MPH</span><span style="font-size:14.0pt;color:#222222"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><i><span style="font-size:14.0pt;color:#002060">Health Promotion Strategist<o:p></o:p></span></i></p>
<p class="MsoNormal" style="background:white"><span style="font-size:14.0pt;color:#002060">Health Promotion & Chronic Disease Prevention Section | Public Health Division | OREGON HEALTH AUTHORITY<o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:14.0pt;color:#002060">p: 971-673-1051<o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:14.0pt;color:#002060">c: 971-200-9887<o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:14.0pt;color:#1F497D">e: </span><u><span style="font-size:14.0pt;color:#0563C1"><a href="mailto:sarah.a.wylie@dhsoha.state.or.us"><span style="color:blue">sarah.a.wylie@dhsoha.state.or.us</span></a><o:p></o:p></span></u></p>
<p class="MsoNormal" style="background:white"><span style="font-size:14.0pt;color:#1F497D"><a href="http://www.oregon.gov/OHA"><span style="color:blue">http://www.oregon.gov/OHA</span></a>
</span><span style="font-size:14.0pt;color:#222222"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><b>From:</b> Center for Public Health Systems Science [<a href="mailto:cphss@wustl.edu">mailto:cphss@wustl.edu</a>]
<br>
<b>Sent:</b> Monday, April 23, 2018 1:44 PM<br>
<b>To:</b> Girard Karen E <<a href="mailto:KAREN.E.GIRARD@dhsoha.state.or.us">KAREN.E.GIRARD@dhsoha.state.or.us</a>><br>
<b>Subject:</b> Announcing CDC Health Communications Best Practices User Guide<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
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<span style="font-size:8.5pt;font-family:"Arial",sans-serif;color:#505050">Click <a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__elink.clickdimensions.com_m_1_14552546_02-2Db18113-2D34b06a59261f49569498b7e7ab6f2ca0_1_43_1915bb8a-2Df699-2D4763-2D9fd5-2D41efc488776b&d=DwMFaQ&c=7gilq_oJKU2hnacFUWFTuYqjMQ111TRstgx6WoATdXo&r=qbhJt-cbOoeMXp7vToGxzCmPpSlTf9ij_dQpPqwET4-UJ_JSGMH9SzUYK7t6TWoi&m=AeRUyYMaxDE4cMtEVpcRupPgH0flrmjmQDtCI53y540&s=qQF5dtUini1s8xBFBqIq2kMSSVg8GolwC56HXAZ4bPU&e=">
<span style="color:#007FB7">here</span></a> if you are having trouble viewing this message.<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__elink.clickdimensions.com_c_4_-3FT-3DMTQ1NTI1NDY-253AMDItYjE4MTEzLTM0YjA2YTU5MjYxZjQ5NTY5NDk4YjdlN2FiNmYyY2Ew-253Aa2FyZW4uZS5naXJhcmRAc3RhdGUub3IudXM-253AY29udGFjdC05ZjIxZTJhODczNDdlMTExOWMwYTAwNTA1NmE4MDA2Mi1hYzdhZmRjZjY4MzI0N2FhYmViZmRkMjBiZTJiN2I2Mg-253AZmFsc2U-253AMA-253A-253AaHR0cDovL2NwaHNzLnd1c3RsLmVkdT9fY2xkZWU9YTJGeVpXNHVaUzVuYVhKaGNtUkFjM1JoZEdVdWIzSXVkWE0lM2QmcmVjaXBpZW50aWQ9Y29udGFjdC05ZjIxZTJhODczNDdlMTExOWMwYTAwNTA1NmE4MDA2Mi1hYzdhZmRjZjY4MzI0N2FhYmViZmRkMjBiZTJiN2I2MiZlc2lkPWFjYjczZDkzLWRkNDMtZTgxMS05YWRlLTAwNTA1NmE4NDExMQ-26K-3DaisD6ZeMxhxxruLaMce5Og&d=DwMFaQ&c=7gilq_oJKU2hnacFUWFTuYqjMQ111TRstgx6WoATdXo&r=qbhJt-cbOoeMXp7vToGxzCmPpSlTf9ij_dQpPqwET4-UJ_JSGMH9SzUYK7t6TWoi&m=AeRUyYMaxDE4cMtEVpcRupPgH0flrmjmQDtCI53y540&s=QpkbHawdGEVBShGx8tMwa-qQtRD16mOco_MoxoWrSkY&e="><span style="color:#007FB7;text-decoration:none"><img border="0" width="600" height="180" style="width:6.25in;height:1.875in" id="_x0000_i1025" src="http://files.clickdimensions.com/wustledu-aiidt/files/cphss_clickdimbanner.png?1524503725870"></span></a><o:p></o:p></p>
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<p class="MsoNormal" style="line-height:15.0pt"><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#505050">Dear colleague:<br>
<br>
We are pleased to announce that the Centers for Disease Control and Prevention’s (CDC’s) Office on Smoking and Health has published a new <strong><i><span style="font-family:"Arial",sans-serif">Best Practices User Guide: Health Communications in Tobacco Prevention
and Control</span></i></strong>. The guide was written and produced in partnership with a team at our Center. The online version of the guide is available on <a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__elink.clickdimensions.com_c_4_-3FT-3DMTQ1NTI1NDY-253AMDItYjE4MTEzLTM0YjA2YTU5MjYxZjQ5NTY5NDk4YjdlN2FiNmYyY2Ew-253Aa2FyZW4uZS5naXJhcmRAc3RhdGUub3IudXM-253AY29udGFjdC05ZjIxZTJhODczNDdlMTExOWMwYTAwNTA1NmE4MDA2Mi1hYzdhZmRjZjY4MzI0N2FhYmViZmRkMjBiZTJiN2I2Mg-253AZmFsc2U-253AMQ-253A-253AaHR0cHM6Ly93d3cuY2RjLmdvdi90b2JhY2NvL3N0YXRlYW5kY29tbXVuaXR5L2JwLWhlYWx0aC1jb21tdW5pY2F0aW9ucy9pbmRleC5odG0-5FX2NsZGVlPWEyRnlaVzR1WlM1bmFYSmhjbVJBYzNSaGRHVXViM0l1ZFhNJTNkJnJlY2lwaWVudGlkPWNvbnRhY3QtOWYyMWUyYTg3MzQ3ZTExMTljMGEwMDUwNTZhODAwNjItYWM3YWZkY2Y2ODMyNDdhYWJlYmZkZDIwYmUyYjdiNjImZXNpZD1hY2I3M2Q5My1kZDQzLWU4MTEtOWFkZS0wMDUwNTZhODQxMTE-26K-3DVvfYPlhrT2hmd0T2lnp4KA&d=DwMFaQ&c=7gilq_oJKU2hnacFUWFTuYqjMQ111TRstgx6WoATdXo&r=qbhJt-cbOoeMXp7vToGxzCmPpSlTf9ij_dQpPqwET4-UJ_JSGMH9SzUYK7t6TWoi&m=AeRUyYMaxDE4cMtEVpcRupPgH0flrmjmQDtCI53y540&s=UQzk9rNbKY4epKeXrohAotrjXfhJVjUM8zl37_t4G0I&e="><span style="color:#007FB7">CDC’s
website</span></a>.</span><span style="font-size:8.5pt;font-family:"Arial",sans-serif;color:#505050"><o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><a href="https://urldefense.proofpoint.com/v2/url?u=http-3A__elink.clickdimensions.com_c_4_-3FT-3DMTQ1NTI1NDY-253AMDItYjE4MTEzLTM0YjA2YTU5MjYxZjQ5NTY5NDk4YjdlN2FiNmYyY2Ew-253Aa2FyZW4uZS5naXJhcmRAc3RhdGUub3IudXM-253AY29udGFjdC05ZjIxZTJhODczNDdlMTExOWMwYTAwNTA1NmE4MDA2Mi1hYzdhZmRjZjY4MzI0N2FhYmViZmRkMjBiZTJiN2I2Mg-253AZmFsc2U-253AMg-253A-253AaHR0cHM6Ly93d3cuY2RjLmdvdi90b2JhY2NvL3N0YXRlYW5kY29tbXVuaXR5L2JwLWhlYWx0aC1jb21tdW5pY2F0aW9ucy9pbmRleC5odG0-5FX2NsZGVlPWEyRnlaVzR1WlM1bmFYSmhjbVJBYzNSaGRHVXViM0l1ZFhNJTNkJnJlY2lwaWVudGlkPWNvbnRhY3QtOWYyMWUyYTg3MzQ3ZTExMTljMGEwMDUwNTZhODAwNjItYWM3YWZkY2Y2ODMyNDdhYWJlYmZkZDIwYmUyYjdiNjImZXNpZD1hY2I3M2Q5My1kZDQzLWU4MTEtOWFkZS0wMDUwNTZhODQxMTE-26K-3DTzItEKZWczbPGqYYa0WxWw&d=DwMFaQ&c=7gilq_oJKU2hnacFUWFTuYqjMQ111TRstgx6WoATdXo&r=qbhJt-cbOoeMXp7vToGxzCmPpSlTf9ij_dQpPqwET4-UJ_JSGMH9SzUYK7t6TWoi&m=AeRUyYMaxDE4cMtEVpcRupPgH0flrmjmQDtCI53y540&s=o0LCmzsNYjuqS7fzBCtBKt2ngVTAy2OWUBQs_Udovok&e=" target="_blank"><span style="color:#007FB7;text-decoration:none"><img border="0" width="180" height="233" style="width:1.875in;height:2.427in" id="_x0000_i1026" src="http://files.clickdimensions.com/wustledu-aiidt/files/ug_healthcommunication_thumbnailbordera7c1.jpg"></span></a><o:p></o:p></p>
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<p style="line-height:15.0pt"><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#505050">The guide offers practical advice for state and local tobacco-control advocates and their community partners on how to:</span><span style="font-size:8.5pt;font-family:"Arial",sans-serif;color:#505050"><o:p></o:p></span></p>
<ul type="disc">
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<span style="font-size:9.0pt;font-family:"Arial",sans-serif">Develop and implement health communications for paid, earned, and social media, as well as other program communications that support tobacco control efforts</span><span style="font-size:8.5pt;font-family:"Arial",sans-serif"><o:p></o:p></span></li><li class="MsoNormal" style="color:#505050;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:0in;line-height:15.0pt;mso-list:l0 level1 lfo1">
<span style="font-size:9.0pt;font-family:"Arial",sans-serif">Learn from real-world examples of health communications in tobacco control</span><span style="font-size:8.5pt;font-family:"Arial",sans-serif"><o:p></o:p></span></li><li class="MsoNormal" style="color:#505050;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:0in;line-height:15.0pt;mso-list:l0 level1 lfo1">
<span style="font-size:9.0pt;font-family:"Arial",sans-serif">Make the case for investing in effective health communications</span><span style="font-size:8.5pt;font-family:"Arial",sans-serif"><o:p></o:p></span></li><li class="MsoNormal" style="color:#505050;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;margin-left:0in;line-height:15.0pt;mso-list:l0 level1 lfo1">
<span style="font-size:9.0pt;font-family:"Arial",sans-serif">Identify the best resources and tools to help in health communications planning efforts</span><span style="font-size:8.5pt;font-family:"Arial",sans-serif"><o:p></o:p></span></li></ul>
<p class="MsoNormal" style="line-height:15.0pt"><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#505050">Health communications help programs reach large audiences to build support for tobacco control and counter the tobacco industry’s extensive
advertising and promotion. As people increasingly use the internet for health information, new opportunities are emerging for health communications to get the attention of the public. This user guide gives program staff and partners information on how to develop
and implement effective communications.</span><span style="font-size:8.5pt;font-family:"Arial",sans-serif;color:#505050"><br>
<o:p></o:p></span></p>
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<strong><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#505050">Center for Public Health Systems Science</span></strong><span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#505050"><br>
Brown School at Washington University in St. Louis<br>
One Brookings Drive • St. Louis, MO 63130</span><span style="font-size:8.5pt;font-family:"Arial",sans-serif;color:#505050"><o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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