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<title>OHA News Release: Tobacco in Oregon: Cheap, sweet, plentiful and sold at kids’ eye level</title>
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<p class="MsoNormal"><span style="font-size:14.0pt;color:#002060">Good morning, all –<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;color:#002060"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;color:#002060">I’m pleased to share the Oregon Health Authority’s press release on the tobacco retail assessment results, which was just released. Please feel free to share the report and your local results
widely.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;color:#002060"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;color:#002060">Thanks to Julia Hesse for her quote in the release!<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;color:#002060"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;color:#002060">Thank you,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;color:#002060">Sarah <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;color:#002060"><o:p> </o:p></span></p>
<div>
<p class="MsoNormal" style="background:white"><span style="font-size:14.0pt;color:#002060">---<o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:14.0pt;color:#002060">Sarah Wylie, MPH</span><span style="font-size:14.0pt;color:#222222"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><i><span style="font-size:14.0pt;color:#002060">Health Promotion Strategist<o:p></o:p></span></i></p>
<p class="MsoNormal" style="background:white"><span style="font-size:14.0pt;color:#002060">p: 971-673-1051<o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:14.0pt;color:#002060">c: 971-200-9887<o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:14.0pt;color:#1F497D">e: </span><u><span style="font-size:14.0pt;color:#0563C1"><a href="mailto:sarah.a.wylie@dhsoha.state.or.us">sarah.a.wylie@dhsoha.state.or.us</a><o:p></o:p></span></u></p>
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<p class="MsoNormal"><b>From:</b> Oregon Health Authority <oha@service.govdelivery.com>
<br>
<b>Sent:</b> Wednesday, July 10, 2019 10:25 AM<br>
<b>To:</b> Wylie Sarah A <SARAH.A.WYLIE@dhsoha.state.or.us><br>
<b>Subject:</b> OHA News Release: Tobacco in Oregon: Cheap, sweet, plentiful and sold at kids’ eye level<o:p></o:p></p>
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<p><b><span style="font-size:12.0pt;font-family:"Arial",sans-serif">July 10, 2019</span></b><o:p></o:p></p>
<p><b><span style="font-size:12.0pt;font-family:"Arial",sans-serif">Media contact</span></b><span style="font-size:12.0pt;font-family:"Arial",sans-serif">: Delia Hernández,
<a href="tel:503-422-7179">503-422-7179</a>, <a href="mailto:phd.communications@dhsoha.state.or.us">
phd.communications@dhsoha.state.or.us</a></span><o:p></o:p></p>
<p><b><span style="font-size:12.0pt;font-family:"Arial",sans-serif">Tobacco in Oregon: Cheap, sweet, plentiful and sold at kids’ eye level</span></b><o:p></o:p></p>
<p class="MsoNormal"><b><i><span style="font-size:12.0pt;font-family:"Arial",sans-serif">New report shines light on tobacco industry marketing across Oregon</span></i></b>
<o:p></o:p></p>
<p><span style="font-size:12.0pt;font-family:"Arial",sans-serif">PORTLAND, Ore. — A new statewide assessment of Oregon retailers that carry tobacco shows the reach of tobacco industry marketing. The report highlights ads and products designed to appeal to youth,
as well as heavy marketing to communities of color and people living with lower incomes.</span><o:p></o:p></p>
<p><span style="font-size:12.0pt;font-family:"Arial",sans-serif">Oregon Health Authority worked with county health department staff, tribes, community partners and volunteers across the state to conduct the assessment of nearly 2,000 Oregon tobacco retailers.
This week it released a report of the findings, along with recommended strategies to make retail outlets healthier for all Oregonians.</span><o:p></o:p></p>
<p><span style="font-size:12.0pt;font-family:"Arial",sans-serif">"The tobacco industry spends more than $100 million per year to market its products in Oregon communities," said Lillian Shirley, director of the OHA Public Health Division. "It pours most of
this money into convenience stores, grocery stores and other retailers where people shop daily. They know that kids who see tobacco marketing are more likely to start smoking and that tobacco ads trigger cravings for people trying to quit."</span><o:p></o:p></p>
<p><span style="font-size:12.0pt;font-family:"Arial",sans-serif">Read the full statewide
<a href="https://links.govdelivery.com/track?type=click&enid=ZWFzPTEmbXNpZD0mYXVpZD0mbWFpbGluZ2lkPTIwMTkwNzEwLjc4ODUzNDEmbWVzc2FnZWlkPU1EQi1QUkQtQlVMLTIwMTkwNzEwLjc4ODUzNDEmZGF0YWJhc2VpZD0xMDAxJnNlcmlhbD0xNzE5NDYzOSZlbWFpbGlkPXNhcmFoLmEud3lsaWVAZGhzb2hhLnN0YXRlLm9yLnVzJnVzZXJpZD1zYXJhaC5hLnd5bGllQGRoc29oYS5zdGF0ZS5vci51cyZ0YXJnZXRpZD0mZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&100&&&https://smokefreeoregon.com/wp-content/uploads/2019/07/TARA_StatewideRollup_2019.07.03_Accessible.pdf" target="_blank">
Tobacco Retail Assessment Report</a> as well as specific results for each county.</span><o:p></o:p></p>
<p><span style="font-size:12.0pt;font-family:"Arial",sans-serif">The assessment report included these key findings:</span><o:p></o:p></p>
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<span style="font-size:12.0pt;font-family:"Arial",sans-serif">Statewide, nine out of 10 tobacco retailers sold fruit- and candy-flavored e-cigarettes or cigarillos. These included e-cigarette flavors such as "Pebbles Donuts" and "Tropical Fusion." Flavored
tobacco products appeal to kids and mask the natural harshness of tobacco. Four out of five Oregon youth who have used tobacco started with a flavored product.</span><o:p></o:p></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
<span style="font-size:12.0pt;font-family:"Arial",sans-serif">Menthol is also a flavor, and 96 percent of retailers carried menthol products. The tobacco industry markets menthol products heavily in African American communities. Partly as a result, 60 percent
of African American youth prefer Newport (menthol) cigarettes compared to 22 percent of white youth.</span><o:p></o:p></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
<span style="font-size:12.0pt;font-family:"Arial",sans-serif">Statewide, 64 percent of retailers used coupons and other discounts to make tobacco more affordable.</span><o:p></o:p></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
<span style="font-size:12.0pt;font-family:"Arial",sans-serif">Tobacco advertising appeared on the outside of nearly 50 percent of stores in the assessment. Inside the stores, 20 percent of retailers placed tobacco products next to candy and toys. Large tobacco
displays at the checkout counter, called "power walls," have been shown to encourage impulse tobacco buys among people trying to quit.</span><o:p></o:p></li></ul>
<p><span style="font-size:12.0pt;font-family:"Arial",sans-serif">The report comes at a time when communities are increasingly concerned about flavored tobacco use among youth, especially e-cigarette products like Juul. In 2018 Oregon began enforcing a new tobacco
minimum legal sales age of 21. <a href="https://links.govdelivery.com/track?type=click&enid=ZWFzPTEmbXNpZD0mYXVpZD0mbWFpbGluZ2lkPTIwMTkwNzEwLjc4ODUzNDEmbWVzc2FnZWlkPU1EQi1QUkQtQlVMLTIwMTkwNzEwLjc4ODUzNDEmZGF0YWJhc2VpZD0xMDAxJnNlcmlhbD0xNzE5NDYzOSZlbWFpbGlkPXNhcmFoLmEud3lsaWVAZGhzb2hhLnN0YXRlLm9yLnVzJnVzZXJpZD1zYXJhaC5hLnd5bGllQGRoc29oYS5zdGF0ZS5vci51cyZ0YXJnZXRpZD0mZmw9Jm12aWQ9JmV4dHJhPSYmJg==&&&101&&&https://www.oregon.gov/oha/PH/PREVENTIONWELLNESS/TOBACCOPREVENTION/Documents/Oregon-Tobacco-21-Impact-Evaluation-Report.pdf" target="_blank">
Initial results</a> of the law show it may reduce the number of youth who start smoking. The new retail assessment report illustrates that more work remains to be done.</span><o:p></o:p></p>
<p><span style="font-size:12.0pt;font-family:"Arial",sans-serif">Some cities and counties, like Klamath Falls and Multnomah County, are using tobacco retail licensure to track the sale of tobacco products, ensure retailers comply with the new sales age, and
keep tobacco products out of the hands of kids. Clatsop County is considering a similar proposal.</span><o:p></o:p></p>
<p><span style="font-size:12.0pt;font-family:"Arial",sans-serif">"Clatsop County school officials and public health staff have reported students using e-cigarettes and other nicotine-delivery devices at alarming rates," said Julia Hesse, Clatsop County health
promotion specialist. "It seems inconceivable that we need a license to sell Christmas trees and own dogs in Oregon, but not to sell tobacco or nicotine products. We need a better way to hold retailers accountable if they illegally sell to youth."</span><o:p></o:p></p>
<p><span style="font-size:12.0pt;font-family:"Arial",sans-serif">You are subscribed to Oregon Health Authority News Releases.
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