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<title>OHA News Release: OHA media campaigns to educate about tobacco, marijuana vaping</title>
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<p class="MsoNormal"><span style="font-size:14.0pt;color:#002060">Good afternoon, all –<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;color:#002060"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;color:#002060">Please see below for a press release from OHA that gives an overview of our upcoming media campaigns in response to the vaping crisis. Feel free to share widely and use for your own earned media
efforts!<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;color:#002060"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;color:#002060">Let me know if you have any questions or would like support on how to use the press release.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;color:#002060"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;color:#002060">Best regards,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;color:#002060">Sarah<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;color:#002060"><o:p> </o:p></span></p>
<div>
<p class="MsoNormal" style="background:white"><span style="font-size:14.0pt;color:#002060">---<o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:14.0pt;color:#002060">Sarah Wylie, MPH</span><span style="font-size:14.0pt;color:#222222"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><i><span style="font-size:14.0pt;color:#002060">Health Promotion Strategist<o:p></o:p></span></i></p>
<p class="MsoNormal" style="background:white"><span style="font-size:14.0pt;color:#002060">p: 971-673-1051<o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:14.0pt;color:#002060">c: 971-200-9887<o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:14.0pt;color:#1F497D">e: </span><u><span style="font-size:14.0pt;color:#0563C1"><a href="mailto:sarah.a.wylie@dhsoha.state.or.us">sarah.a.wylie@dhsoha.state.or.us</a><o:p></o:p></span></u></p>
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<p class="MsoNormal"><span style="font-size:14.0pt;color:#002060"><o:p> </o:p></span></p>
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<div style="border:none;border-top:solid #E1E1E1 1.0pt;padding:3.0pt 0in 0in 0in">
<p class="MsoNormal"><b>From:</b> Oregon Health Authority <oha@service.govdelivery.com>
<br>
<b>Sent:</b> Thursday, December 19, 2019 1:36 PM<br>
<b>To:</b> Wylie Sarah A <SARAH.A.WYLIE@dhsoha.state.or.us><br>
<b>Subject:</b> OHA News Release: OHA media campaigns to educate about tobacco, marijuana vaping<o:p></o:p></p>
</div>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p><a name="gd_top"></a><img border="0" width="250" height="94" style="width:2.6041in;height:.9791in" id="_x0000_i1025" src="https://content.govdelivery.com/attachments/fancy_images/ORDHS/2016/09/1000285/oha-logo_original.png" alt="oha logo"><o:p></o:p></p>
<p><strong><span style="font-size:13.5pt;font-family:"Arial",sans-serif">Editors</span></strong><span style="font-size:13.5pt;font-family:"Arial",sans-serif">: Visit
<a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__lnks.gd_l_eyJhbGciOiJIUzI1NiJ9.eyJidWxsZXRpbl9saW5rX2lkIjoxMDAsInVyaSI6ImJwMjpjbGljayIsImJ1bGxldGluX2lkIjoiMjAxOTEyMTkuMTQ2MDM3NDEiLCJ1cmwiOiJodHRwczovL3d3dy5vcmVnb24uZ292L29oYS9FUkQvUGFnZXMvbWVkaWEtcmVzb3VyY2VzLmFzcHgifQ.o809o1Z74wifT9ILRa7f-5FtkzNIHkEIpnXegKDkOMkz8_br_73376330612-2Dl&d=DwMFAA&c=7gilq_oJKU2hnacFUWFTuYqjMQ111TRstgx6WoATdXo&r=aRHD2Fsr73m-Hp16heDlLCC8xpUQeMNkUS3T5pGYgFo&m=llupWbaOYW9MQAyEF28FhUhUJWZdx-1xco414LoLcwQ&s=X_YN3ECGCeqFHVTG0qXmkVHWeMnMRBdUn4Pa2hYP7iU&e=" target="_blank">
https://www.oregon.gov/oha/ERD/Pages/media-resources.aspx</a> and see "Vaping media kit (updated 12/19/19)" for video and audio clips of OHA’s Dr. Dean Sidelinger discussing the agency’s statewide communications campaigns.</span><o:p></o:p></p>
<p><strong><span style="font-size:13.5pt;font-family:"Arial",sans-serif">December 19, 2019</span></strong><o:p></o:p></p>
<p><strong><span style="font-size:13.5pt;font-family:"Arial",sans-serif">Media contact</span></strong><span style="font-size:13.5pt;font-family:"Arial",sans-serif">: Jonathan Modie,
<a href="tel:971-246-913">971-246-913</a>, <a href="mailto:phd.communications@dhsoha.state.or.us">
phd.communications@dhsoha.state.or.us</a></span><o:p></o:p></p>
<h2><span style="font-size:13.5pt;font-family:"Arial",sans-serif">OHA media campaigns to educate about tobacco, marijuana vaping</span><o:p></o:p></h2>
<h3><em><span style="font-family:"Arial",sans-serif">Effort focuses on quitting, preventing youth use, community mobilization</span></em><o:p></o:p></h3>
<p><span style="font-size:13.5pt;font-family:"Arial",sans-serif">PORTLAND, Ore. -- The Oregon Health Authority has kicked off a series of media campaigns to educate people about the dangers of marijuana and tobacco vaping, help people quit, and encourage youth
to avoid these products.</span><o:p></o:p></p>
<p><span style="font-size:13.5pt;font-family:"Arial",sans-serif">The campaigns began earlier this month and are being launched in three phases:</span><o:p></o:p></p>
<ul type="disc">
<li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo1">
<span style="font-size:13.5pt;font-family:"Arial",sans-serif">Smokefree Oregon tobacco and vaping cessation campaign, Dec. 3, 2019, to Feb. 16, 2020 -- This campaign will reach adults and young adults who use tobacco and vaping products, including people of
color, people with low incomes and other groups most affected by tobacco use. The campaign urges people who use tobacco -- including cigarettes, e-cigarettes and all other products -- to call the Oregon Tobacco Quit Line and get support to quit for good.</span><o:p></o:p></li></ul>
<ul type="disc">
<li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l3 level1 lfo2">
<span style="font-size:13.5pt;font-family:"Arial",sans-serif">Stay True To You and Talk With Them/Habla con ellos prevention campaigns, Dec. 13, 2019, to April 30, 2020 -- These campaigns expand the Stay True to You youth marijuana use prevention campaign and
the Talk With Them/Habla con ellos campaign for parents and educators. The expanded campaigns educate youth, parents and educators on the health effects and consequences of using any vape product -- both THC and nicotine. They also include resources for parents
and educators who are concerned about how to help youth in their lives struggling with vaping addiction.</span><o:p></o:p></li></ul>
<ul type="disc">
<li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l2 level1 lfo3">
<span style="font-size:13.5pt;font-family:"Arial",sans-serif">Smokefree Oregon tobacco and vaping prevention campaign, April to June 2020 -- This campaign will feature new advertisements and resources to help local agencies and organizations prevent tobacco
use and vaping. The campaign will focus on supporting counties, tribes and health equity partners in their work to counter tobacco and vaping industry influence on Oregon’s youth.</span><o:p></o:p></li></ul>
<p><span style="font-size:13.5pt;font-family:"Arial",sans-serif">All the campaigns use a mix of media including website content, social media posts, digital and search engine advertisements, and billboards.</span><o:p></o:p></p>
<p><span style="font-size:13.5pt;font-family:"Arial",sans-serif">Creating a statewide prevention and education campaign aimed at discouraging the use of vaping products was among the actions Governor Kate Brown directed OHA to take in her Oct. 4 executive order
to address the vaping public health crisis. The executive order also directed OHA to adopt rules that ban the sale of flavored vaping products, but the Oregon Court of Appeals issued a stay on those rules Oct. 17 that has kept them from taking effect.</span><o:p></o:p></p>
<p><span style="font-size:13.5pt;font-family:"Arial",sans-serif">"Addressing the vaping and tobacco use problem in Oregon requires a comprehensive approach. This includes OHA’s statewide media campaigns to let people know that the Oregon Quit Line offers evidence-based
medicine and counseling to quit nicotine and vaping addiction," said Dean Sidelinger, MD, MSEd, health officer and state epidemiologist, OHA Public Health Division.</span><o:p></o:p></p>
<p><span style="font-size:13.5pt;font-family:"Arial",sans-serif">"As we continue to investigate what’s causing the vaping-associated lung injuries that have sickened 20 people in Oregon and thousands across the country, we are taking these important steps to
encourage people who do vape to quit and prevent others from even starting," Sidelinger said. "It’s especially important to protect young people, who are particularly at risk of getting hooked on these products."</span><o:p></o:p></p>
<p><span style="font-size:13.5pt;font-family:"Arial",sans-serif">In addition to these campaigns, OHA will continue to post the latest information about e-cigarette and vaping-associated lung injury, resources for the public and tools for health care providers
and partner organizations on <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__lnks.gd_l_eyJhbGciOiJIUzI1NiJ9.eyJidWxsZXRpbl9saW5rX2lkIjoxMDEsInVyaSI6ImJwMjpjbGljayIsImJ1bGxldGluX2lkIjoiMjAxOTEyMTkuMTQ2MDM3NDEiLCJ1cmwiOiJodHRwczovL3d3dy5vcmVnb24uZ292L29oYS9QSC9QUkVWRU5USU9OV0VMTE5FU1MvU1VCU1RBTkNFVVNFL1BhZ2VzL3ZhcGluZy5hc3B4In0.oqLBaFN23KVuQ9CENXwYhUcTHE6vkmah1-5FsyV3PrnjE_br_73376330612-2Dl&d=DwMFAA&c=7gilq_oJKU2hnacFUWFTuYqjMQ111TRstgx6WoATdXo&r=aRHD2Fsr73m-Hp16heDlLCC8xpUQeMNkUS3T5pGYgFo&m=llupWbaOYW9MQAyEF28FhUhUJWZdx-1xco414LoLcwQ&s=7D4swUMunQI8QA2-z2YyMY0ljzbPXpL4HXhptNnWeLg&e=" target="_blank">
www.healthoregon.org/vaping</a>.</span><o:p></o:p></p>
<p><span style="font-size:13.5pt;font-family:"Arial",sans-serif">OHA health experts are still urging people not to vape. Those who do vape and wish to quit can contact the Oregon Tobacco Quit Line to take advantage of free cessation resources, including eight
weeks of nicotine replacement therapy such as patches or gum. The Quit Line is open 24 hours a day, seven days a week:</span><o:p></o:p></p>
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<a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__lnks.gd_l_eyJhbGciOiJIUzI1NiJ9.eyJidWxsZXRpbl9saW5rX2lkIjoxMDIsInVyaSI6ImJwMjpjbGljayIsImJ1bGxldGluX2lkIjoiMjAxOTEyMTkuMTQ2MDM3NDEiLCJ1cmwiOiJodHRwOi8vd3d3LnF1aXRub3cubmV0L29yZWdvbiJ9.ewRjjUUiJ9xroHZGk21ku1SwWDtKoaiwAeC3diaRmYw_br_73376330612-2Dl&d=DwMFAA&c=7gilq_oJKU2hnacFUWFTuYqjMQ111TRstgx6WoATdXo&r=aRHD2Fsr73m-Hp16heDlLCC8xpUQeMNkUS3T5pGYgFo&m=llupWbaOYW9MQAyEF28FhUhUJWZdx-1xco414LoLcwQ&s=8k3Jp_kVVnTb31fFnuGU8rfdYHNzDojq-itm0s9deBY&e=" target="_blank">
http://www.quitnow.net/oregon</a>.</span><o:p></o:p></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo4">
<span style="font-size:13.5pt;font-family:"Arial",sans-serif">Spanish: 1-855-DÉJELO-YA (<a href="tel:1-855-335-35692">1-855-335-35692</a>) or
<a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__lnks.gd_l_eyJhbGciOiJIUzI1NiJ9.eyJidWxsZXRpbl9saW5rX2lkIjoxMDMsInVyaSI6ImJwMjpjbGljayIsImJ1bGxldGluX2lkIjoiMjAxOTEyMTkuMTQ2MDM3NDEiLCJ1cmwiOiJodHRwOi8vd3d3LnF1aXRub3cubmV0L29yZWdvbnNwIn0.yBpn-5F5LePcU-2DsHT38Zn8Zz1NE-2DXIn0qMhlCypNoYpVg_br_73376330612-2Dl&d=DwMFAA&c=7gilq_oJKU2hnacFUWFTuYqjMQ111TRstgx6WoATdXo&r=aRHD2Fsr73m-Hp16heDlLCC8xpUQeMNkUS3T5pGYgFo&m=llupWbaOYW9MQAyEF28FhUhUJWZdx-1xco414LoLcwQ&s=yY3PKa1xOnJPsKxG3WpUjL9Shc-opNjkqqoji_vyiyE&e=" target="_blank">
http://www.quitnow.net/oregonsp</a>.</span><o:p></o:p></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo4">
<span style="font-size:13.5pt;font-family:"Arial",sans-serif">TTY: 1-877-777-6534</span><o:p></o:p></li></ul>
<p><span style="font-size:13.5pt;font-family:"Arial",sans-serif">For more information, visit
<a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__lnks.gd_l_eyJhbGciOiJIUzI1NiJ9.eyJidWxsZXRpbl9saW5rX2lkIjoxMDQsInVyaSI6ImJwMjpjbGljayIsImJ1bGxldGluX2lkIjoiMjAxOTEyMTkuMTQ2MDM3NDEiLCJ1cmwiOiJodHRwczovL3d3dy5vcmVnb24uZ292L29oYS9QSC9QUkVWRU5USU9OV0VMTE5FU1MvU1VCU1RBTkNFVVNFL1BhZ2VzL3ZhcGluZy5hc3B4In0.qy1P-5F5FQcROOx5HG8VBF6Jm-2DKSWZIQHTbPnD5JKasJ4_br_73376330612-2Dl&d=DwMFAA&c=7gilq_oJKU2hnacFUWFTuYqjMQ111TRstgx6WoATdXo&r=aRHD2Fsr73m-Hp16heDlLCC8xpUQeMNkUS3T5pGYgFo&m=llupWbaOYW9MQAyEF28FhUhUJWZdx-1xco414LoLcwQ&s=B8OcWg7d3GnpFPJrjCDJGsEZzs3BAaGe-rHn5P9rTyE&e=" target="_blank">
www.healthoregon.org/vaping</a> and click on "Digital media toolkit" for examples of materials used in the campaigns.</span><o:p></o:p></p>
<p><span style="font-size:12.0pt;font-family:"Arial",sans-serif">You are subscribed to Oregon Health Authority News Releases.
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