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<p class="MsoNormal"><span style="font-size:14.0pt">Good evening, all –<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt">It’s been great to hear your updates on how you’re using the Smokefree Oregon cessation campaign materials. With the New Year, you may receive increased media requests about how to quit smoking or vaping –
especially with this year’s outbreak of e-cigarette and vaping-associated lung injury.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:14.0pt">As you speak with news organizations or issue your own materials, please remember that images of smoking and vaping are triggers for people with nicotine addiction.<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:14.0pt"><o:p> </o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:14.0pt">I have attached guidance from the Centers for Disease Control and Prevention on why visual smoking cues undermine the purpose of tobacco counter-marketing and are harmful for those living with addiction. These
images should only be used in a very narrow set of circumstances and with audience testing. CDC is gathering evidence that images of vaping also trigger addiction.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:14.0pt">What can you use instead? </span>
</b><span style="font-size:14.0pt">News organizations often use images of smoking or vaping as “b-roll”, or filler footage, in stories about quitting smoking or tobacco laws. At OHA, we ask reporters to avoid any images of smoking or vaping and educate them
about why these cues are harmful. Many reporters are responsive to this request and appreciate the education. We suggest instead using images of Smokefree Oregon ads, the CDC Tips from Former Smokers ads, or negative images (e.g. a parent talking seriously
with a child, a teacher with a collection of devices confiscated from students) – but
<i>never</i> images that would make vaping seem glamorous or attractive.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt">Please let me know if you have any questions. I’m always happy to help brainstorm images or provide examples we’ve found helpful from Smokefree Oregon.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt">All the best,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt">Sarah W.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:14.0pt;color:#002060">---<o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:14.0pt;color:#002060">Sarah Wylie, MPH</span><span style="font-size:14.0pt;color:#222222"><o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><i><span style="font-size:14.0pt;color:#002060">Health Promotion Strategist<o:p></o:p></span></i></p>
<p class="MsoNormal" style="background:white"><span style="font-size:14.0pt;color:#002060">Health Promotion & Chronic Disease Prevention Section | Public Health Division | OREGON HEALTH AUTHORITY<o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:14.0pt;color:#002060">p: 971-673-1051<o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:14.0pt;color:#002060">c: 971-200-9887<o:p></o:p></span></p>
<p class="MsoNormal" style="background:white"><span style="font-size:14.0pt;color:#1F497D">e: </span><u><span style="font-size:14.0pt;color:#0563C1"><a href="mailto:sarah.a.wylie@dhsoha.state.or.us"><span style="color:blue">sarah.a.wylie@dhsoha.state.or.us</span></a><o:p></o:p></span></u></p>
<p class="MsoNormal" style="background:white"><span style="font-size:14.0pt;color:#1F497D"><a href="http://www.oregon.gov/OHA"><span style="color:blue">http://www.oregon.gov/OHA</span></a>
</span><span style="font-size:14.0pt;color:#222222"><o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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