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<p style="margin:0in"><span style="font-family:"Arial",sans-serif;color:black">Hello, Partners!</span><o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p style="margin:0in"><b><span style="font-family:"Arial",sans-serif;color:black">We ask for your help to do a final check on some new tobacco prevention ads that will launch in April. This will take less than 10 minutes and hopefully will be inspiring! Please
respond by Wednesday, Feb. 28, at 5 pm. Details below. </span></b><o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p style="margin:0in"><span style="font-family:"Arial",sans-serif;color:black">For the past year, we have been sharing progress and updates on the new Smokefree Oregon advertising campaign OHA is developing in partnership with community-based organizations
and local public health authorities across Oregon. Together, we have developed the campaign goal, audiences, creative direction, and messaging. In addition to input from the ACT Committee and partners like you, the creative and messaging have been informed
by a statewide survey and focus groups. The campaign, <i>Imagine Oregon without Big Tobacco</i>, will launch on April 2, 2024, and run through June 30, 2024.</span><o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p style="margin:0in"><span style="font-family:"Arial",sans-serif;color:black">The campaign focuses on community strengths and inspires people to imagine and create a future without Big Tobacco. The committee guided three Oregon artists to create original illustrations
of that future. Those three illustrations will be in ads on billboards, radio and television, digital media, murals, and other places across the state.</span><o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p style="margin:0in"><span style="font-family:"Arial",sans-serif;color:black">All ads will connect people to a webpage where they can:</span><o:p></o:p></p>
<ul style="margin-top:0in;padding-inline-start:48px" type="disc">
<li class="MsoNormal" style="color:black;mso-list:l1 level1 lfo3;vertical-align:baseline">
<span style="font-family:"Arial",sans-serif;mso-ligatures:none">Find local organizations working on tobacco prevention.<o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-list:l1 level1 lfo3;vertical-align:baseline">
<span style="font-family:"Arial",sans-serif;mso-ligatures:none">Learn how to make places they love smoke-free.<o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-list:l1 level1 lfo3;vertical-align:baseline">
<span style="font-family:"Arial",sans-serif;mso-ligatures:none">Find ways to help someone quit.<o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-list:l1 level1 lfo3;vertical-align:baseline">
<span style="font-family:"Arial",sans-serif;mso-ligatures:none">Share the campaign with friends.<o:p></o:p></span></li><li class="MsoNormal" style="color:black;mso-list:l1 level1 lfo3;vertical-align:baseline">
<span style="font-family:"Arial",sans-serif;mso-ligatures:none">Take the pledge for an Oregon without Big Tobacco.<o:p></o:p></span></li></ul>
<p class="MsoNormal"><o:p> </o:p></p>
<p style="margin:0in"><span style="font-family:"Arial",sans-serif;color:black">We are now about ready to go into production and would like to share the three illustrations for any final input and feedback. We invite you to give the illustrations a final review
and provide feedback for consideration: </span><a href="https://www.surveymonkey.com/r/26RY3LX"><span style="color:#1155CC">https://www.surveymonkey.com/r/26RY3LX</span></a><span style="font-family:"Arial",sans-serif;color:black">. Please respond by Wednesday,
February 28, 5:00 p.m. </span><o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p style="margin:0in"><span style="font-family:"Arial",sans-serif;color:black">We would also like to acknowledge that some of you may be collaborating with us on different aspects of the campaign, for which we're grateful. We know you may be getting multiple
requests. If you have any questions or if this is getting at all confusing or over-taxing please contact Kirsten Gunst,
</span><a href="mailto:kgunst@metgroup.com"><span style="color:#1155CC">kgunst@metgroup.com</span></a><span style="font-family:"Arial",sans-serif;color:black">.</span><o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p style="margin:0in"><span style="font-family:"Arial",sans-serif;color:black">Thank you! </span><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:14.0pt;font-family:"Arial",sans-serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:14.0pt;mso-ligatures:none">Community Programs Team<o:p></o:p></span></b></p>
<p class="MsoNormal"><span style="font-size:14.0pt;color:black;background:white;mso-ligatures:none">OREGON HEALTH AUTHORITY</span><span style="font-size:14.0pt;mso-ligatures:none"><br>
<span style="color:black;background:white">Public Health Division</span><br>
<span style="color:black;background:white">Health Promotion & Chronic Disease Prevention</span><span style="background:white"><o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;color:blue;mso-ligatures:none"><a href="mailto:HPCDP.Community@odhsoha.oregon.gov"><span style="color:blue">HPCDP.Community@odhsoha.oregon.gov</span></a>
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt;color:black;background:white;mso-ligatures:none"><a href="http://www.oregon.gov/OHA"><span style="color:blue">www.oregon.gov/OHA</span></a></span><span style="font-size:14.0pt;mso-ligatures:none"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:14.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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