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<p class="MsoNormal"><b><span style="font-size:14.0pt">Oregon's heritage organizations and tradition events impact state economy<o:p></o:p></span></b></p>
<p>The Oregon Heritage Commission released the <a href="https://www.oregon.gov/oprd/OH/pages/tools.aspx#economicimpact">
Economic Impacts and Value of Oregon’s Heritage Organizations and Events report</a> that speaks to the impact that heritage organizations and Heritage Tradition events have on Oregon’s economy. <o:p></o:p></p>
<p>This report evaluated economic activity in heritage collecting organizations (“heritage organizations” e.g., libraries, museums, historical sites) and tradition events (“heritage traditions” are designated by the Oregon Heritage Commission and are events
that have been happening 50 years or longer and meet certain criteria). The information in this report was evaluated using 2019 data due to anomalies in 2020 from the COVID-19 pandemic. <o:p></o:p></p>
<p>Key takeaways of the report include:<o:p></o:p></p>
<ul type="disc">
<li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
<strong><span style="font-family:"Calibri",sans-serif">Heritage Organizations support Economic Activity throughout Oregon</span></strong><o:p></o:p></li><ul type="circle">
<li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level2 lfo1">
Heritage organizations supported $196.3 million in total economic activity through labor income and business support through purchases of local goods and services and employee spending. <o:p></o:p></li></ul>
<li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
<strong><span style="font-family:"Calibri",sans-serif">Heritage activities support tourism</span></strong><o:p></o:p></li><ul type="circle">
<li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level2 lfo1">
Heritage organizations and Heritage Tradition Events drew 3 million visitors during the year. All nine regions drew at least 50,000 visitors (to organizations and events), and six drew more than 175,000 each.<o:p></o:p></li></ul>
<li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
<strong><span style="font-family:"Calibri",sans-serif">Heritage tourism is an important contributor for local economic development</span></strong><o:p></o:p></li><ul type="circle">
<li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level2 lfo1">
<span style="color:#1A3441">Heritage tourism supported a total of 1,325 jobs and $55 million in labor income resulting in $147 million in total economic activity in Oregon.</span><o:p></o:p></li></ul>
<li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
<strong><span style="font-family:"Calibri",sans-serif">Heritage activities are valuable community assets</span></strong><o:p></o:p></li><ul type="circle">
<li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level2 lfo1">
Heritage organizations and events have social and cultural capital that make them invaluable to their communities.<o:p></o:p></li></ul>
</ul>
<p>“The report demonstrates significant economic impact statewide. Those that work in heritage preservation or partner with heritage organizations and events know and feel the intrinsic value these activities have to our communities and to our state,” says
Oregon Heritage Commission Coordinator Katie Henry. “This report documents the economic impact they have and provides another tool to demonstrate their value.” <o:p></o:p></p>
<p>The <a href="https://www.oregon.gov/oprd/OH/pages/tools.aspx#economicimpact">communication tool</a> that accompanies the report offers templates and methods for heritage organizations to incorporate data about their economic impact into their impact stories.
These stories help them talk to state and local decision makers, partners, members, and other stakeholder groups about the importance of their work. <o:p></o:p></p>
<p>This report and communications guide is the latest addition to the <a href="https://www.oregon.gov/oprd/OH/pages/tools.aspx">
Sharing the Value of Heritage Toolkit</a>, an ongoing effort of the Oregon Heritage Commission to compile data, resources, and guidance to help heritage groups recognize and communicate the value of their work. This tool joins the
<strong><span style="font-family:"Calibri",sans-serif"></span></strong>Value of Heritage Message Platform, Cultural Value of Heritage messaging tool, Cultural Value of Heritage through Volunteers study and messaging, and the Value of Heritage in Disaster Resilience
Messaging Guide.<strong><span style="font-family:"Calibri",sans-serif"> </span></strong><o:p></o:p></p>
<p>This <a href="https://www.oregon.gov/oprd/OH/Documents/Economic_Impact_Report_web.pdf">
Economic Impacts and Value of Oregon's Heritage Organizations and Events Report</a> is one of three reports released by Oregon Heritage in the last two months. The other two include the
<a href="https://www.oregon.gov/oprd/OH/Pages/OMS.aspx#five">Impact of Oregon’s Main Street Report</a> which shares the story of how the Oregon Main Street Network strengthens community networks, bolsters the economy, generates state and local tax revenue,
and fosters social connections across the state, and the <a href="https://www.oregon.gov/oprd/OH/Pages/TechnicalResources.aspx#Upper_Stories">
What's Up Downtown? A Playbook for Activating Oregon's Upper Stories</a> which inventories the status of core buildings in some 33 Main Street communities across Oregon--specifically, their upper floors—identifies reasons for their disuse, and outlines potential
ways to rejuvenate the spaces. <o:p></o:p></p>
<p>The Economic Impacts and Value of Oregon’s Heritage Organizations and Events study was commissioned by the Oregon Heritage Commission using funds from the Oregon Cultural Trust. The study was carried out by ECONorthwest. <o:p></o:p></p>
<p>The Heritage Commission’s nine members represent a diversity of cultural, geographic, and institutional interests. The Commission is the primary agency for coordination of heritage activities in the state. This includes carrying out the
<a href="https://www.oregon.gov/oprd/OH/Documents/2020_Oregon_Heritage_Plan.pdf">
Oregon Heritage Plan</a>, increasing efficiency and avoiding duplication among interest groups, developing plans for coordination among agencies and organizations, encouraging tourism related to heritage resources, and coordinating statewide anniversary celebrations.<o:p></o:p></p>
<p>More information about the Oregon Heritage Commission and the Sharing the Value of Heritage Toolkit is available online at
<a href="https://gcc02.safelinks.protection.outlook.com/?url=http%3A%2F%2Fwww.oregonheritage.org%2F&data=05%7C01%7CKatie.HENRY%40oprd.oregon.gov%7C6b434576fbdc4689c39408dac7db5f34%7Caa3f6932fa7c47b4a0cea598cad161cf%7C0%7C0%7C638042042271677107%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=gQ3ZKRyIQHkuId3g%2BgR80Q%2FSDnkBpVLe439Lpx5wbqA%3D&reserved=0">
www.oregonheritage.org</a> or by contacting Katie Henry at 503-877-8834 or <a href="mailto:katie.henry@oprd.oregon.gov">
katie.henry@oprd.oregon.gov</a>. <o:p></o:p></p>
<p class="m1415202010034393138m-4323459566430460315xxxxxxmsonormal" style="margin:0in;margin-bottom:.0001pt">
<b>***********************</b><o:p></o:p></p>
<p class="m1415202010034393138m-4323459566430460315xxxxxxmsonormal" style="margin:0in;margin-bottom:.0001pt">
<span style="font-size:9.0pt">Share your photos of Oregon’s heritage on Facebook, Instagram and Twitter using #oregonheritage.</span><o:p></o:p></p>
<p class="m1415202010034393138m-4323459566430460315xxxxxxmsonormal" style="margin:0in;margin-bottom:.0001pt">
<span style="font-size:9.0pt"> </span><o:p></o:p></p>
<p class="m1415202010034393138m-4323459566430460315xxxxxxmsonormal" style="margin:0in;margin-bottom:.0001pt">
<span style="font-size:9.0pt">Oregon Heritage News is a service of Oregon Heritage, a division of the Oregon Parks and Recreation Department. The news editor can be contacted at
</span><a href="mailto:heritage.info@oregon.gov" target="_blank"><span style="font-size:9.0pt">heritage.info@oregon.gov</span></a><span style="font-size:9.0pt">.</span><o:p></o:p></p>
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