[HistoricCemeteries] HPLO rebrands itself

[Kuri Gill]

HPLO Rebrands As RESTORE OREGON
 
The Historic Preservation League of Oregon (HPLO), the 36-year-old non-profit known for championing the restoration of Crater Lake Lodge, its annual list of Oregon’s Most Endangered Places, and popular Mid-Century Modern Home Tour, announced today that it is changing its name to Restore Oregon.  The re-branding is part of a push by the organization to expand its base and save more historic places. 
According to Executive Director, Peggy Moretti, the change was made to:
·         Avoid confusion of the organization with the Oregon Historical Society.
·         Communicate the goal of the organization with energy and clarity.  
·         And most importantly, better convey the forward-looking relevance of its work, and address misconceptions that “historic preservation” opposes progress.
“We were constantly running up against the perception that historic preservation is about freezing things in time.  Nothing could be further from the truth!” says executive director, Peggy Moretti.  “Restore Oregon is all about livability, sustainability, and economic revitalization on Main Street.  We’re about saving great places that are packed full of our history, local materials and craftsmanship, and restoring them for new uses.  Rehabilitating existing buildings creates more jobs dollar-for-dollar than new construction and this work is transforming communities.”
The organization’s core programming will not change.  However, advocacy efforts to improve Oregon’s financial incentives for historic rehabilitation will ramp up in the months ahead.  
For more information, visit www.RestoreOregon.org or call 503 243-1923.
 




About Restore Oregon:
Our mission is to Preserve, Reuse, and Pass Forward Oregon’s Historic Places to Ensure Livable, Sustainable Communities.  A 501(c)(3)non-profit originally founded in 1977 as the Historic Preservation League of Oregon, Restore Oregon publishes an annual list of Oregon’s Most Endangered Places, conducts educational workshops, advocacy, and holds over 40 historic conservation easements on properties across the state, protecting them from demolition in perpetuity. 
Operating statewide, Restore Oregon office is headquartered in the historic White Stag Block, 24 NW First Avenue, Portland, OR  97209.  503 243-1923  www.RestoreOregon.org. 



Peggy Moretti
Executive Director
RESTORE OREGON
24 NW First Avenue | Portland, OR  97209
503 243-1923




Kuri Gill
Oregon Heritage
725 Summer St. NE, Suite C
Salem, OR 97301-1266
(503) 986-0685
(503) 986-0793 (fax)
kuri.gill at state.or.us
www.oregonheritage.org
www.facebook.com/oregonheritage
http://oregonheritage.wordpress.com/
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