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<p class="MsoNormal"><span style="font-size:12.0pt">I just read this article about the results of a program that send early literacy messages via text to parents. There are a lot of good things to think about here that relate to our work with families and literacy.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt">Parent Voices: Doubts, then Excitement on Texts to Promote Literacy<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt"><a href="http://www.edcentral.org/parents-reactions-using-texting-promote-literacy/">http://www.edcentral.org/parents-reactions-using-texting-promote-literacy/</a>
<o:p></o:p></span></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l1 level1 lfo1"><![if !supportLists]><span style="font-size:12.0pt;font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt">91 percent of intervention group participants… agreed that sending parenting tips via text was a good way to receive parenting information.<o:p></o:p></span></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l1 level1 lfo1"><![if !supportLists]><span style="font-size:12.0pt;font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt">Many parents fully intend to read to their child, but by the end of the day, the good intentions go out the door with “decision fatigue”—after a day of making hard choices, our stock of self-control
is depleted. Even a minor inconvenience seems like too much of a hurdle. A buzzing text message with some easy instruction is just what many parents need.<o:p></o:p></span></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l1 level1 lfo1"><![if !supportLists]><span style="font-size:12.0pt;font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt">And it’s delivered on a device most parents have with them at all times. Yes, that goes for low-income parents as well. According to a
<a href="http://www.pewinternet.org/fact-sheets/mobile-technology-fact-sheet/">Pew Research Center study</a>, 84 percent of Americans with an annual household income less than $30,000 have a cell phone of some kind<o:p></o:p></span></p>
<p style="margin-left:.5in;text-indent:-.25in;mso-list:l1 level1 lfo1"><![if !supportLists]><span style="font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-family:"Calibri","sans-serif"">Like many of the
<a href="http://www.edcentral.org/edcyclopedia/head-start/" target="_self" title="Head Start refers to the federal program that provides a comprehensive early learning program for preschool-aged children of families in poverty, designed to meet children’s emotional, social, health, nutritional, and psychological needs. When the program">
Head Start</a> parents surveyed in a Northwestern University study of the program, [Evans] wasn’t convinced that texts are a good way to receive parenting information. Then she was having a bad day and received a text from the Parent University with an encouraging
message: “Hey mom & dad, we wanted to take a second to tell u what an awesome job ur doing!” It was exactly what she needed to hear. “That’s when I started doing them every day,” she explained.<o:p></o:p></span></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l1 level1 lfo1"><![if !supportLists]><span style="font-size:12.0pt;font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt">Evans’ (mom) partner, Brandon Jones (mom’s partner), agreed that the texts resulted in more hands-on family activities. Although the text messages went to Evans’ phone, Jones would see Evans and
Alissa, for example, creating collages or making shapes with pasta, and he would join the fun. Call it a nudge by association.<o:p></o:p></span></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l1 level1 lfo1"><![if !supportLists]><span style="font-size:12.0pt;font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt">For Evans, those small nudges had a lasting impact. She would reread texts days or even weeks after they were sent. “Even if I didn’t take advantage [of the advice] necessarily that day, I went back
on the weekends and said, ‘We can do this, this, and this,’”<o:p></o:p></span></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l1 level1 lfo1"><![if !supportLists]><span style="font-size:12.0pt;font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt">“What really stands out to me is how a text said to take the ‘Little Red Riding Hood’ story and have a real conversation with my son about stranger danger. ‘What did she do that you shouldn’t do?
And how could she have gone about not talking to strangers?’” she said. “I wouldn’t have thought to use that book to teach stranger danger.”<o:p></o:p></span></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l1 level1 lfo1"><![if !supportLists]><span style="font-size:12.0pt;font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt">However, the messages she claimed were most helpful concerned self-care and relaxation—for parents.<o:p></o:p></span></p>
<p class="MsoListParagraph" style="text-indent:-.25in;mso-list:l1 level1 lfo1"><![if !supportLists]><span style="font-size:12.0pt;font-family:Symbol"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt">“It doesn’t take much,” she stated. “It’s a small suggestion, and it’s free. I didn’t have to go buy anything. That’s what I really enjoyed.”<o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="color:black">Katie Anderson, Library Development Services<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="color:black">* Youth Services Consultant * Oregon Center for the Book Coordinator *<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="color:black">Oregon State Library, 250 Winter St. NE, Salem, OR 97301<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="color:black"><a href="mailto:katie.anderson@state.or.us"><span style="color:blue">katie.anderson@state.or.us</span></a>, 503-378-2528<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center"><b><span style="color:black"><img border="0" width="110" height="86" id="Picture_x0020_3" src="cid:image002.jpg@01CFA008.4BE38C20" alt="Fizz Boom Read"><img border="0" width="69" height="90" id="Picture_x0020_2" src="cid:image004.jpg@01CFA008.4BE38C20" alt="Girlandcloud"><o:p></o:p></span></b></p>
<p class="MsoNormal" align="center" style="text-align:center">Summer Reading 2014 at<span style="color:#1F497D">
</span><a href="http://libdir.osl.state.or.us/"><span style="color:blue">Oregon libraries</span></a><span style="color:#1F497D">!<o:p></o:p></span></p>
<p class="MsoNormal" align="center" style="text-align:center">Find a<span style="color:#1F497D">
</span><a href="http://www.summerfoodoregon.org/"><span style="color:blue">summer food site</span></a><span style="color:#1F497D">.<o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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