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<DIV><SPAN class=546022621-29052009>Mathews, Brian. Marketing Today's Academic
Library: a Bold New Approach to Communicating With Students. Chicago: ALA,
2009. 021.7 Mathe isbn 978-0-8389-0984-3</SPAN></DIV>
<BLOCKQUOTE dir=ltr style="MARGIN-RIGHT: 0px">
<DIV><SPAN class=546022621-29052009>In "Marketing Today's Academic Library",
Brian Mathews uses his vast experience to speak directly to the academic
library practitioner about matching services with user needs. This book
proposes new visions and ideas, challenging the traditional way of thinking
and providing a framework to target users more precisely. Most library
marketing intended for undergraduates promotes the collection, reference and
instructional service, and occasional events such as guest speakers or
exhibits. The guiding principle of "Marketing Today's Academic Library" is
that marketing should focus on the lifestyle of the user, showcasing how the
library fits within the daily life of the student. Mathews' personal and
compelling presentation will assist readers in: challenging and rethinking
their marketing strategies; demonstrating their value through applied
relevance; and, focusing on the needs of the student and their expectations.
Written in a concise and engaging manner that speaks to popular anxiety points
about new marketing techniques, this book is filled with tips and strategies
that academic librarians can use to communicate with students, surpassing
their expectations of their library experience. </SPAN></DIV></BLOCKQUOTE>
<DIV><SPAN class=546022621-29052009></SPAN> </DIV>
<DIV><SPAN class=546022621-29052009></SPAN> </DIV>
<DIV><SPAN class=546022621-29052009>Singer, Paula M. and Francisco, Laura
L. Developing a Compensation Plan for Your Library. 2nd
Edition. Chicago: ALA, 2009. 023.9 Singe 2nd ed.
isbn 978-0-8389-0985-0</SPAN></DIV>
<BLOCKQUOTE dir=ltr style="MARGIN-RIGHT: 0px">
<DIV><STRONG>From Library Journal<BR></STRONG>Filling a void in the library
management literature, this readable manual by a consultant with experience in
helping large and small library systems design and facilitate compensation
plans ably guides administrators through the steps involved, from the decision
to undertake a compensation study through implementation and administration of
a compensation program. In addition to serving as a how-to, the book includes
thoughtful discussions of the philosophy of compensation plans; issues and
trends in compensation; and the importance of tailoring any plan to the
particular library and its mission, environment, and culture. As the author
tells us in the introduction, "The design and implementation of compensation
and pay plans are as much an art as a science." Both art and science are
respected here. Highly recommended for anyone responsible for human resources
in libraries. Lyn Hopper, Chestatee Regional Lib., Dawsonville, GA
<BR>Copyright 2002 Cahners Business Information, Inc. <EM>--This text refers
to an out of print or unavailable edition of this title.</EM>
<BR></DIV></BLOCKQUOTE>
<DIV> </DIV>
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<DIV> </DIV>
<DIV align=left>Ann Reed, Federal Programs Coordinator</DIV>
<DIV align=left>Library Development Services</DIV>
<DIV align=left>Oregon State Library</DIV>
<DIV align=left>250 Winter St. NE</DIV>
<DIV align=left>Salem, OR 97305</DIV>
<DIV align=left>phone 503-378-5027</DIV>
<DIV align=left>fax 503-378-6439</DIV>
<DIV align=left>www.oregon.gov/OSL/LD</DIV>
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