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<p class=MsoNormal><span style='font-size:14.0pt'>Google Analytics for
Libraries<o:p></o:p></span></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal>Monday July 20, 2009, 1:00 - 5:00 p.m.<o:p></o:p></p>
<p class=MsoNormal>Portland Community College, Cascade Campus<o:p></o:p></p>
<p class=MsoNormal>TEB (Technology Education Building), Room 226<o:p></o:p></p>
<p class=MsoNormal>705 N. Killingsworth Street<o:p></o:p></p>
<p class=MsoNormal>Portland, OR 97217<o:p></o:p></p>
<p class=MsoNormal>For directions and parking information, see <a
href="http://www.pcc.edu/about/locations/cascade/">http://www.pcc.edu/about/locations/cascade/</a><o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal><b>Workshop description:<o:p></o:p></b></p>
<p class=MsoNormal>Google Analytics is a free web analytics tool that can
provide detailed information about how your users are interacting with your web
pages. Learn how libraries can use this free tool to improve your web resources
in this hands-on training, led by two web developers and a librarian.<o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal>Google Analytics provides statistical reports that allow you
to measure your web traffic, gather aggregate data about who your visitors are
and how they are using your web resources, and much more. While Google
Analytics was designed primarily for use with commercial web sites, libraries
can use these detailed reports to detect trends in how library web pages are
being used.<o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal>Using examples of Google Analytics reports from library web
sites, the workshop presenters will discuss<o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal>· Why web analytics are important for libraries<o:p></o:p></p>
<p class=MsoNormal>· Google Analytics basics – features and
functions<o:p></o:p></p>
<p class=MsoNormal>· Interpreting Google Analytics reports<o:p></o:p></p>
<p class=MsoNormal>· Creating custom reports<o:p></o:p></p>
<p class=MsoNormal>· Goal tracking<o:p></o:p></p>
<p class=MsoNormal>· Data reliability and privacy<o:p></o:p></p>
<p class=MsoNormal>· Using Google Analytics data to guide web site
refinements<o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal>This training is aimed at beginning and intermediate Google
Analytics users. <o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal>You are encouraged to register your own web site for a
Google Analytics report in advance of the workshop (or have your system
administrator do so). Bring a printout of your report, or be prepared to
access your report during the workshop, so you can begin the work of making
data-driven decisions about how to refine your web resources. <o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal><b>Presenters:<o:p></o:p></b></p>
<p class=MsoNormal><b>Paul Irving</b> received a B.A. in Political Science at
the University of Wisconsin-Madison in 1990 and has a background in social
service and community outreach. His commitment to the community-building power
of the Internet led him to study networking technology and eventually found
Insite Web Publishing. As a legally-blind person, Paul has a special interest
in Web usability and accessibility issues.<o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal>Paul has consulted on dozens of Internet and intranet
projects in key positions including project management, marketing, design,
information architecture, technical lead, Web development, publication and
post-production. Paul has valuable experience developing standards-based
websites that are compliant with the World Wide Web Consortium’s Web
Accessibility Initiative. His professional focus is on website information
architecture (IA). He has consulted on and deployed large-scale website IA for
clients such as Clark County, Washington, City of Kent, Washington, Kalamazoo
Public Library and the Multnomah County Library. Paul is also responsible for
the redesign of Northwest Central (nwcentral.org).<o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal>Paul will be assisted by <b>Dave Lippert,</b> PCC Digital
Services Coordinator, and <b>Roberta Richards</b>, PCC Reference and
Instruction Librarian.<o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal><b>Cost:<o:p></o:p></b></p>
<p class=MsoNormal>Student/retiree rate: $40.00<o:p></o:p></p>
<p class=MsoNormal>Regular rate: $50.00<o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal><b>Registration: <o:p></o:p></b></p>
<p class=MsoNormal>Register at <a href="http://www.portals.org">http://www.portals.org</a><o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal>Roberta Richards, MLS<o:p></o:p></p>
<p class=MsoNormal>Library CE Outreach, Reference Librarian<br>
SY LIB 202, Portland Community College<br>
PO Box 19000<br>
Portland, OR 97280-0990<br>
rrichard@pcc.edu<br>
phone: 503-977-4571<o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
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