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<p class=MsoNormal><i><span style='color:#1F497D'>Provided by ALA Chapter
Relations Office….forwarded by Mary Ginnane, OLA President<o:p></o:p></span></i></p>
<p class=MsoNormal><i>Please post the following note to appropriate
lists: <o:p></o:p></i></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal>This morning the Today Show ran a segment on the important
role libraries play during the recession, using data and resources provided by
the ALA and public libraries:<o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal><b>Libraries lend a hand in tough times<o:p></o:p></b></p>
<p class=MsoNormal><a
href="http://today.msnbc.msn.com/id/26184891/vp/31237988#31237988">http://today.msnbc.msn.com/id/26184891/vp/31237988#31237988</a><o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal>The ALA Public Information Office worked with the Today Show
on this segment and has followed up to encourage NBC affiliates to take up the
story locally. But you can help extend the reach of this positive story in
several ways:<o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoListParagraph style='margin-bottom:0in;margin-bottom:.0001pt;
text-indent:-.25in;line-height:normal;mso-list:l0 level1 lfo2'><![if !supportLists]><span
style='mso-list:Ignore'>1)<span style='font:7.0pt "Times New Roman"'>
</span></span><![endif]>Include the Today Show link on your library Web site<o:p></o:p></p>
<p class=MsoListParagraph style='margin-bottom:0in;margin-bottom:.0001pt;
line-height:normal'><o:p> </o:p></p>
<p class=MsoListParagraph style='margin-bottom:0in;margin-bottom:.0001pt;
text-indent:-.25in;line-height:normal;mso-list:l0 level1 lfo2'><![if !supportLists]><span
style='mso-list:Ignore'>2)<span style='font:7.0pt "Times New Roman"'>
</span></span><![endif]>Reach out to your local media this week with your local
story (particularly NBC affiliates), complemented by national data from the
ALA. Two key data points from the Today Show were: 73% of public libraries
report they provide the only free access to the Internet in their communities.
This rises to 83 percent for rural libraries: <span style='color:black'><a
href="http://tinyurl.com/mupmzd">http://tinyurl.com/mupmzd</a> and <a
href="http://www.ala.org/plinternetfunding">www.ala.org/plinternetfunding</a><b>
</b>. Also, 68 percent of Americans have a library card: <a
href="http://tinyurl.com/9ewpcc">http://tinyurl.com/9ewpcc</a>.</span><o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoListParagraph style='margin-bottom:0in;margin-bottom:.0001pt;
text-indent:-.25in;line-height:normal;mso-list:l0 level1 lfo2'><![if !supportLists]><span
style='mso-list:Ignore'>3)<span style='font:7.0pt "Times New Roman"'>
</span></span><![endif]><span style='color:black'>Take advantage of free ALA
resources to help tell your story to media, elected officials and funders:</span><o:p></o:p></p>
<p class=MsoListParagraph style='margin-bottom:0in;margin-bottom:.0001pt;
line-height:normal'><b><span style='color:black'>Job-Seeking in U.S. Public
Libraries<o:p></o:p></span></b></p>
<p class=MsoListParagraph style='margin-bottom:0in;margin-bottom:.0001pt;
line-height:normal'><a
href="http://www.ala.org/ala/aboutala/offices/ors/plftas/Issues%20brief-jobs.pdf">http://www.ala.org/ala/aboutala/offices/ors/plftas/Issues%20brief-jobs.pdf</a>
<o:p></o:p></p>
<p class=MsoListParagraph style='margin-bottom:0in;margin-bottom:.0001pt;
line-height:normal'>Using data from the Public Library Funding & Technology
Access Study, the issues brief discusses the range of library resources
available to job seekers and the challenges to maintaining these services.
Additional briefing reports are at: <a
href="http://www.ala.org/ala/aboutala/offices/ors/plftas/Issues_Briefs.cfm">http://www.ala.org/ala/aboutala/offices/ors/plftas/Issues_Briefs.cfm</a>.
Get a free copy of the PDF by emailing Larra Clark at <a
href="mailto:lclark@ala.org">lclark@ala.org</a>.<o:p></o:p></p>
<p class=MsoListParagraph style='margin-bottom:0in;margin-bottom:.0001pt;
line-height:normal'><o:p> </o:p></p>
<p class=MsoListParagraph style='margin-bottom:0in;margin-bottom:.0001pt;
line-height:normal'><b>Advocating in a Tough Economy Toolkit<o:p></o:p></b></p>
<p class=MsoListParagraph style='margin-bottom:0in;margin-bottom:.0001pt;
line-height:normal'><a
href="http://www.ala.org/ala/issuesadvocacy/advocacy/advocacyuniversity/toolkit/index.cfm">http://www.ala.org/ala/issuesadvocacy/advocacy/advocacyuniversity/toolkit/index.cfm</a>
<o:p></o:p></p>
<p class=MsoListParagraph style='margin-bottom:0in;margin-bottom:.0001pt;
line-height:normal'>Get tips, tools and messages that work.<o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal>Get the word out!<o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal>For questions or support around media outreach, please
contact Macey Morales, <a href="mailto:mmorales@ala.org">mmorales@ala.org</a>, or
Jennifer Petersen, <a href="mailto:jpetersen@ala.org">jpetersen@ala.org</a>, in
the ALA Public Information Office.<o:p></o:p></p>
<p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal>For questions or support around advocacy tools, please
contact Marci Merola, <a href="mailto:mmerola@ala.org">mmerola@ala.org</a>, or
Jaclyn Finneke, <a href="mailto:jfinneke@ala.org">jfinneke@ala.org</a>.<o:p></o:p></p>
<p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal>For questions or support around statistics and research,
please contact Denise Davis, <a href="mailto:dmdavis@ala.org">dmdavis@ala.org</a>,
or Larra Clark at <a href="mailto:lclark@ala.org">lclark@ala.org</a>.<o:p></o:p></p>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='color:#1F497D'>Larra Clark<o:p></o:p></span></p>
<p class=MsoNormal><span style='color:#1F497D'>Project Manager<o:p></o:p></span></p>
<p class=MsoNormal><span style='color:#1F497D'>ALA Office for Research &
Statistics<o:p></o:p></span></p>
<p class=MsoNormal><span style='color:#1F497D'>50 E. Huron<o:p></o:p></span></p>
<p class=MsoNormal><span style='color:#1F497D'>Chicago, IL 60611<o:p></o:p></span></p>
<p class=MsoNormal><span style='color:#1F497D'>800-545-2433 x2129<o:p></o:p></span></p>
<p class=MsoNormal><span style='color:#1F497D'>www.ala.org/plinternetfunding <o:p></o:p></span></p>
<p class=MsoNormal><span style='color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><o:p> </o:p></p>
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