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<h1><small><small><small>Text Messaging Reference: Enhancing Reference
Services with SMS</small></small></small></h1>
<p><small><strong>Live Webcast<br>
February 23, 2010<br>
11 a.m Pacific | 12:00 p.m. Mountain | 1:00 p.m. Central | 2:00 p.m.
Eastern</strong></small></p>
<p><small><strong>1.5 hours</strong></small></p>
<p><small><strong>Registration is now open!</strong></small></p>
<p><small><strong>Presenter:</strong><br>
Joe Murphy, Yale University Science Libraries. <em>Libraryfuture </em>on
Twitter</small></p>
<p><small><strong>Webcast Description:</strong><br>
Text messaging (also known
as SMS) is now one of the most popular ways people connect with
friends, family, and information. Our 21st century patrons can get
information on the go by SMS from answer services and search engines.
Some libraries are also providing reference services via this important
mode of communication by offering Text Messaging Reference. Joe Murphy
of the Yale Science Libraries explores why it is so important for
libraries to include text messaging in their suite of reference
services and how SMS can easily integrate into and enhance existing
traditional and 2.0 library services. This session introduces and
covers the emerging field of SMS reference, shares practical tips and
best practices, and the management, technology, and assessment
considerations for this cutting edge service. Attendees will learn how
to choose the best technology for SMS reference at their institution,
what the advanced managerial considerations are, and what is on the
horizon for mobile reference services utilizing SMS. </small></p>
<p><small><strong>Learning Outcomes: <br>
</strong>Participants will: </small></p>
<ul>
<li><small>Fully understand text messaging, its nature and
popularity, its
role in the world of information, scholarly communication, higher
education, and libraries. </small></li>
<li><small>Become familiar with the basic and advanced uses of text
messaging in order to design successful applications of it for
extending and enhancing reference services in their libraries. </small></li>
<li><small>Learn the full suite of skills for designing and
implementing text messaging reference services, and will gain the
skills for providing reference via text messaging with a variety of
technologies. </small></li>
<li><small>Be familiar with the basic and advanced management and
technological considerations in order to implement carefully planned
services with text messages at their libraries. </small></li>
</ul>
<p><small><br>
<strong>About the Presenter:</strong><br>
Joe Murphy is Science
Librarian, Coordinator of Instruction & Technology at the Yale
University Science Libraries. Joe was selected as an ALA Emerging
Leader in 2007, and was recently recognized by Library Journal through
its prestigious Movers & Shakers award in 2009 for his innovations
in text messaging (SMS) reference. Joe blazed the trail in SMS
reference by implementing the first service of its kind and speaking
nationally on the topic. </small></p>
<p><small><strong>Registration fees:</strong><br>
ACRL member: $50<br>
ALA member: $75<br>
CACUL member: Can$90 (charges will be made in U.S. dollars)<br>
Nonmember: $90<br>
Student: $40<br>
Group*: $295</small></p>
<p><small>* Webcasts take place in an interactive, online classroom
environment with one user/one login. If you select the group rate, one
person must register, login, and keyboard during the event. A group
registration allows an institution to project the Webcast to
participants in the same location.</small></p>
<hr>
<p align="center"><small><b>Registration is now open!</b></small></p>
<hr>
<p align="center"><small><a
href="http://www.ala.org/Template.cfm?Section=eventsdist&template=/Conference/ConferenceRegistrants.cfm&ConferenceID=327">Register
with Credit Card</a></small></p>
<ul type="disc">
<li><small>You will need to log in with your ALA ID & password.
If you do
not have an ALA ID & password, you will be asked to create one in
order to register. </small></li>
</ul>
<p align="center"><small><a
href="http://www.ala.org/ala/mgrps/divs/acrl/events/elearning/forms/wpoform.pdf"
target="_self">Register by PO</a></small></p>
<ul type="disc">
<li><small>Download and complete the PO registration form. </small></li>
<li><small>Submit the form along with your actual PO to ALA
registration (fax or mail; see form for details). </small></li>
<li><small>You will not be considered registered for the course until
both your PO and the registration form have been received and processed
by ALA registration. </small></li>
</ul>
<p><small>Member rates apply to personal memberships only. Want to join
ACRL or ALA? <a href="https://cs.ala.org/member/memberapp.cfm">Complete
the online membership form</a>,
available on the ALA Web site. If you join ALA/ACRL within five days of
registering, we will adjust your fee (please fax a copy of your
completed registration form to ACRL at 312-280-2520).</small></p>
<p><small>Payment may be made by credit card or purchase order (PO)
only.<br>
If paying by PO, the PO number is required at the time of registration.</small></p>
<p><small>Class size is limited to 60 participants. Full refunds will
be granted up to 14 days prior to the start of the seminar.</small></p>
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<div class="moz-signature">-- <br>
<img alt="Portland State University logo"
src="cid:part1.06070808.01010701@pdx.edu" align="left" height="35"
width="165"><br>
<br>
<p
style="font-family: Verdana,Arial,Helvetica,sans-serif; font-size: 12px;"><b>Robin
Paynter</b><br>
Social Sciences Librarian<br>
220D Library<br>
Portland State University<br>
<br>
503.725.4501<br>
503.725.4524<br>
<a class="moz-txt-link-abbreviated" href="mailto:paynter@pdx.edu">paynter@pdx.edu</a><br>
<a class="moz-txt-link-freetext" href="http://www.pdx.edu/library/paynter.html">http://www.pdx.edu/library/paynter.html</a>
<br>
<br>
“The fragmentation of rational knowledge in the postmodern world has
produced a focus on information that is unaware of its history.” –
Marcus Breen (1997)</p>
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