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<p class=MsoNormal><span style='font-size:12.0pt;color:blue'>I just read a
great article about marketing your library in the July 21<sup>st</sup> edition
of <i>American Libraries Direct</i>. The folks at Texas Tech University
Library in Lubbock came up with a targeted, detailed plan and “</span><span
style='font-size:12.0pt;color:blue'>saw database searches double, a 25%
increase in full-text journal usage, and growth in use of our
social-networking sites.” I think the strategies could be modified
for non-academic libraries, too.<o:p></o:p></span></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span
style='font-size:12.0pt;color:blue'>“Up, Up, and Away: A Bird’s-Eye
View of Mission Marketing” by </span><span style='font-size:12.0pt;
color:blue'>Donald H. Dyal and Kaley Daniel:<br>
<a
href="http://www.americanlibrariesmagazine.org/features/07202010/and-away-bird-s-eye-view-mission-marketing">http://www.americanlibrariesmagazine.org/features/07202010/and-away-bird-s-eye-view-mission-marketing</a><o:p></o:p></span></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span
style='font-size:12.0pt;color:blue'>There’s also a very good editorial in
today’s <i>Oregonian</i> about the Hood River County Library situation:<br>
</span><a
href="http://www.oregonlive.com/opinion/index.ssf/2010/07/locking_up_an_oregon_library_a.html">http://www.oregonlive.com/opinion/index.ssf/2010/07/locking_up_an_oregon_library_a.html</a><br>
<br>
<span style='font-size:12.0pt;color:blue'>FYI,<br>
Jen<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Times New Roman","serif";
color:blue'>Jennifer Maurer<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Times New Roman","serif";
color:blue'>School Library Consultant<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Times New Roman","serif";
color:blue'>Library Development<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Times New Roman","serif";
color:blue'>Oregon State Library<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Times New Roman","serif";
color:blue'>250 Winter Street NE<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Times New Roman","serif";
color:blue'>Salem, OR 97301-3950<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Times New Roman","serif";
color:blue'>503-378-5011<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;color:blue'><a
href="mailto:jennifer.maurer@state.or.us"
title="blocked::mailto:jennifer.maurer@state.or.us"><span style='font-family:
"Times New Roman","serif";color:blue'>jennifer.maurer@state.or.us</span></a><o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;color:blue'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Times New Roman","serif";
color:blue'>To receive the latest news about OSLIS, <a
href="http://www.oslis.org"><span style='color:blue'>www.oslis.org</span></a>,
sign up for the listserv,</span><span style='font-size:10.0pt;color:blue'><o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Times New Roman","serif";
color:blue'>OSLIST, at </span><span style='font-size:10.0pt;color:blue'><a
href="http://listsmart.osl.state.or.us/mailman/listinfo/oslist"><span
style='font-family:"Times New Roman","serif";color:blue'>http://listsmart.osl.state.or.us/mailman/listinfo/oslist</span></a></span><span
style='font-size:10.0pt;font-family:"Times New Roman","serif";color:blue'>.</span><o:p></o:p></p>
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