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<title>New Webinar from PLA!</title>
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<p class=MsoNormal><span style='font-family:"Calibri","sans-serif";color:blue'>Hope
this hasn’t been posted already. I don’t remember seeing it.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Calibri","sans-serif";color:blue'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-family:"Calibri","sans-serif";color:blue'>What:
PLA webinar about changing your vocabulary to transform your library’s
image<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Calibri","sans-serif";color:blue'>When:
November 15<sup>th</sup>, 11am to noon, Pacific<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Calibri","sans-serif";color:blue'>Cost
for non-PLA/ALA members: $35 (reduced for members)<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Calibri","sans-serif";color:blue'>More
info/Register: <a
href="http://www.pla.org/ala/mgrps/divs/pla/elearningatpla/plawebinars/transforming.cfm">http://www.pla.org/ala/mgrps/divs/pla/elearningatpla/plawebinars/transforming.cfm</a><o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Calibri","sans-serif";color:blue'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-family:"Calibri","sans-serif";color:blue'>FYI,<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Calibri","sans-serif";color:blue'>Jen<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-family:"Calibri","sans-serif";color:blue'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-family:"Calibri","sans-serif";color:blue'><o:p> </o:p></span></p>
<div>
<p class=MsoNormal><span style='font-size:10.0pt;color:blue'>Jennifer Maurer<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;color:blue'>School Library
Consultant<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;color:blue'>Library
Development<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;color:blue'>Oregon State
Library<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;color:blue'>250 Winter Street
NE<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;color:blue'>Salem, OR
97301-3950<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;color:blue'>503-378-5011<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Calibri","sans-serif";
color:blue'><a href="mailto:jennifer.maurer@state.or.us"
title="blocked::mailto:jennifer.maurer@state.or.us"><span style='font-family:
"Times New Roman","serif"'>jennifer.maurer@state.or.us</span></a><o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Calibri","sans-serif";
color:blue'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:10.0pt;color:blue'>To receive the
latest news about OSLIS, <a href="http://www.oslis.org">www.oslis.org</a>, sign
up for the listserv,</span><span style='font-size:10.0pt;font-family:"Calibri","sans-serif";
color:blue'><o:p></o:p></span></p>
</div>
<p class=MsoNormal><span style='font-size:10.0pt;color:blue'>OSLIST, at </span><span
style='font-size:10.0pt;font-family:"Calibri","sans-serif";color:blue'><a
href="http://listsmart.osl.state.or.us/mailman/listinfo/oslist"><span
style='font-family:"Times New Roman","serif"'>http://listsmart.osl.state.or.us/mailman/listinfo/oslist</span></a></span><span
style='font-size:10.0pt;color:blue'>.</span><span style='font-family:"Calibri","sans-serif";
color:blue'><o:p></o:p></span></p>
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<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span
style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> Public Library
Association [mailto:pla@ala.org] <br>
<b>Sent:</b> Monday, October 25, 2010 8:33 AM<br>
<b>To:</b> Jennifer Maurer<br>
<b>Subject:</b> New Webinar from PLA!<o:p></o:p></span></p>
</div>
</div>
<p class=MsoNormal><o:p> </o:p></p>
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<p align=center style='text-align:center'><strong><span style='font-size:
18.0pt;font-family:"Georgia","serif";color:white'> Public Library
Webinar Series presented by PLA</span></strong><o:p></o:p></p>
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<p style='margin:0in;margin-bottom:.0001pt'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif";color:black;display:none'><o:p> </o:p></span></p>
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<td style='padding:.75pt .75pt .75pt .75pt'>
<p class=MsoNormal><span style='border:solid windowtext 1.0pt;padding:
0in'><img border=0 width=100 height=100 id="_x0000_i1039"
src="cid:~WRD000.jpg" alt="Image removed by sender."></span><o:p></o:p></p>
</td>
<td style='padding:.75pt .75pt .75pt .75pt'>
<p align=center style='text-align:center'><strong><span style='font-size:
36.0pt;font-family:"Georgia","serif"'>Transforming Our Image</span></strong><o:p></o:p></p>
<p align=center style='text-align:center'><strong><span style='font-size:
14.0pt;font-family:"Georgia","serif";color:#663399'>November 15, 2010</span></strong><b><span
style='font-size:14.0pt;font-family:"Georgia","serif";color:#663399'><br>
<strong><span style='font-family:"Georgia","serif"'> 1:00 p.m. CST</span></strong><br>
<br>
</span></b><span style='font-size:14.0pt;font-family:"Georgia","serif";
color:black'>Instructor: Valerie Gross, President & CEO, Howard
County (Md.) Library</span><o:p></o:p></p>
</td>
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<p align=center style='text-align:center'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif";color:#663399'>__________________________________________________________</span><span
style='font-size:10.0pt;font-family:"Arial","sans-serif";color:black'><o:p></o:p></span></p>
<table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0
width="100%" style='width:100.0%;border-collapse:collapse'>
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<p align=center style='text-align:center'><b><span style='font-family:
"Franklin Gothic Medium","sans-serif";color:#663399'><br>
</span></b><b><span style='font-size:24.0pt;font-family:"Georgia","serif";
color:#663399'>WORDS make the difference.</span></b><o:p></o:p></p>
<p><span style='font-family:"Franklin Gothic Medium","sans-serif";
color:black'>Learn about a simple, effective strategy that will make you,
your library, and your profession indispensible. It does not require
changing anything you do...<strong><span style='font-family:"Franklin Gothic Medium","sans-serif"'>only
modifying what you say.</span></strong> </span><o:p></o:p></p>
<p><span style='font-family:"Franklin Gothic Medium","sans-serif";
color:black'>Based on Valerie Gross' award-winning article, <em><span
style='font-family:"Franklin Gothic Medium","sans-serif"'>Transforming
our Image through Words that Work: Perception is Everything (</span></em></span><em><span
style='font-size:11.0pt;font-family:"Franklin Gothic Medium","sans-serif";
color:black'>Public Libraries</span></em><span style='font-size:11.0pt;
font-family:"Franklin Gothic Medium","sans-serif";color:black'>, Volume
48, Number 5 (2009): 24-32), this webinar, <a
href="http://ala.informz.net/z/cjUucD9taT0xMDg0OTQ0JnA9MSZ1PTEwMjAwMTYxNDEmbGk9NDQ1NDU1MA/index.html"><span
style='color:#663399'>"Transforming Our Image,"</span></a> will
describe a straightforward concept that enables libraries to heighten
their importance by replacing traditional terms with <strong><span
style='font-family:"Franklin Gothic Medium","sans-serif"'>powerful,
intuitive, value-enhanced terminology.</span></strong></span><o:p></o:p></p>
<p><span style='font-family:"Franklin Gothic Medium","sans-serif";
color:black'>At the conclusion of this one-hour webinar, you will be able
to:</span><o:p></o:p></p>
<ul type=disc>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;mso-list:l0 level1 lfo1'><span style='font-family:"Franklin Gothic Medium","sans-serif";
color:black'>Redefine libraries in a new, innovative way</span><span
style='color:black'> </span><o:p></o:p></li>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;mso-list:l0 level1 lfo1'><span style='font-family:"Franklin Gothic Medium","sans-serif";
color:black'>Align your library with what the community values most:
education</span><span style='color:black'> </span><o:p></o:p></li>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;mso-list:l0 level1 lfo1'><span style='font-family:"Franklin Gothic Medium","sans-serif";
color:black'>Incorporate intuitive value-enhancing words into your
everyday lexicon</span><span style='color:black'> </span><o:p></o:p></li>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;mso-list:l0 level1 lfo1'><span style='font-family:"Franklin Gothic Medium","sans-serif";
color:black'>Heighten your library's visibility and stature</span><span
style='color:black'> </span><o:p></o:p></li>
<li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:
auto;mso-list:l0 level1 lfo1'><span style='font-family:"Franklin Gothic Medium","sans-serif";
color:black'>Develop strategies that you can integrate immediately
into your work</span><o:p></o:p></li>
</ul>
<p><span style='font-size:11.0pt;font-family:"Franklin Gothic Medium","sans-serif";
color:black'><a
href="http://ala.informz.net/z/cjUucD9taT0xMDg0OTQ0JnA9MSZ1PTEwMjAwMTYxNDEmbGk9NDQ1NDU1MQ/index.html">Click
here for a full description of the webinar and instructor Valerie Gross.</a></span><span
style='color:#663399'><o:p></o:p></span></p>
<p align=center style='text-align:center'><b><span style='font-family:
"Franklin Gothic Medium","sans-serif";color:#663399'>__________________________________________________________</span></b><b><span
style='font-family:"Franklin Gothic Medium","sans-serif";color:black'><o:p></o:p></span></b></p>
<p align=center style='text-align:center'><b><span style='font-family:
"Franklin Gothic Medium","sans-serif";color:black'> <o:p></o:p></span></b></p>
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<p style='margin:0in;margin-bottom:.0001pt'><span style='font-size:10.0pt;
font-family:"Arial","sans-serif";color:black;display:none'><o:p> </o:p></span></p>
<table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0
width="100%" style='width:100.0%;border-collapse:collapse'>
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<p align=center style='text-align:center'><strong><span style='font-size:
24.0pt;font-family:"Georgia","serif";color:#663399'>CHANGE the dialogue
at your library.</span></strong><o:p></o:p></p>
<p><span style='font-family:"Franklin Gothic Medium","sans-serif";
color:black'>Register for PLA's "Transforming Our Image"
webinar, Monday, November 15, 2010 at 1:00 p.m. (CST)</span><o:p></o:p></p>
<p><span style='font-family:"Franklin Gothic Medium","sans-serif";
color:black'>PLA Members - $28.00<br>
ALA Members - $31.50<br>
Nonmembers - $35.00</span><o:p></o:p></p>
<p><span style='font-size:18.0pt;font-family:"Franklin Gothic Medium","sans-serif";
color:black'><a
href="http://ala.informz.net/z/cjUucD9taT0xMDg0OTQ0JnA9MSZ1PTEwMjAwMTYxNDEmbGk9NDQ1NDU1MA/index.html">REGISTER
HERE!</a></span><o:p></o:p></p>
</td>
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<p><span style='font-size:10.0pt;font-family:"Arial","sans-serif";
color:black'>Sponsored by ALA Editions.<o:p></o:p></span></p>
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