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<title>Transform your library's image with upcoming PLA webinar!</title>
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<p class="MsoNormal"><span style="font-family:"Calibri","sans-serif";color:blue">For information about the webinar, see the email below or go to
<a href="http://www.ala.org/ala/mgrps/divs/pla/elearningatpla/plawebinars/transform0511.cfm">
http://www.ala.org/ala/mgrps/divs/pla/elearningatpla/plawebinars/transform0511.cfm</a>.
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri","sans-serif";color:blue"> <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri","sans-serif";color:blue">If you have questions, please contact PLA at
<a href="mailto:plawebinars@ala.org">plawebinars@ala.org</a> or 800-545-2433 ext. 5PLA (5752).<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri","sans-serif";color:blue"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri","sans-serif";color:blue">FYI,<br>
Jen<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Calibri","sans-serif";color:blue"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;color:blue">Jennifer Maurer<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:blue">School Library Consultant<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:blue">Library Development<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:blue">Oregon State Library<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:blue">250 Winter Street NE<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:blue">Salem, OR 97301-3950<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:blue">503-378-5011<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:blue"><a href="mailto:jennifer.maurer@state.or.us" title="blocked::mailto:jennifer.maurer@state.or.us">jennifer.maurer@state.or.us</a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:blue"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;color:blue">To receive the latest news about
<a href="http://www.oslis.org/">OSLIS</a>, sign up for the listserv, <a href="http://listsmart.osl.state.or.us/mailman/listinfo/oslist">
OSLIST</a>.<o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">From:</span></b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif""> Public Library Association [mailto:pla@ala.org]
<br>
<b>Sent:</b> Friday, April 29, 2011 12:29 PM<br>
<b>To:</b> Jennifer Maurer<br>
<b>Subject:</b> Transform your library's image with upcoming PLA webinar!<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p align="center" style="text-align:center"><strong><span style="font-size:18.0pt;font-family:"Georgia","serif";color:white"> Public Library Webinar Series presented by PLA</span></strong><o:p></o:p></p>
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<p align="center" style="text-align:center"><strong><span style="font-size:36.0pt;font-family:"Georgia","serif"">Transforming Our Image</span></strong><b><span style="font-size:36.0pt;font-family:"Georgia","serif""><br>
</span></b><span style="font-size:18.0pt;font-family:"Georgia","serif"">Updated and Expanded!</span><o:p></o:p></p>
<p align="center" style="text-align:center"><strong><span style="font-size:14.0pt;font-family:"Georgia","serif";color:#663399">May 18, 2011</span></strong><b><span style="font-size:14.0pt;font-family:"Georgia","serif";color:#663399"><br>
<strong><span style="font-family:"Georgia","serif""> 1:00-3:00 p.m. CDT</span></strong><br>
<br>
</span></b><span style="font-size:14.0pt;font-family:"Georgia","serif";color:black">Instructor: Valerie Gross, President & CEO, Howard County (Md.) Library</span><o:p></o:p></p>
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<p align="center" style="text-align:center"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#663399">__________________________________________________________</span><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:black"><o:p></o:p></span></p>
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<p><span style="font-size:11.0pt;font-family:"Franklin Gothic Medium","sans-serif";color:black">When PLA hosted the first "Transforming Our Image" webinar in November 2010, it was a huge hit. We're pleased to have Valerie Gross back to present an
<a href="http://ala.informz.net/z/cjUucD9taT0xNDcxNzk2JnA9MSZ1PTEwMjAwMTYxNDEmbGk9NjQyNDAxNQ/index.html">
<strong><span style="font-family:"Franklin Gothic Medium","sans-serif";color:#663399">extended version of "Transforming Our Image"</span></strong></a> -- including a segment that helps participants implement this library-changing concept.</span><span style="font-family:"Franklin Gothic Medium","sans-serif";color:#663399"><o:p></o:p></span></p>
<p align="center" style="text-align:center"><strong><span style="font-size:24.0pt;font-family:"Georgia","serif";color:#663399">WORDS make the difference.</span></strong><o:p></o:p></p>
<p><span style="font-family:"Franklin Gothic Medium","sans-serif";color:black">Learn about a simple, effective strategy that will make you, your library, and your profession indispensible. It does not require changing anything you do...<strong><span style="font-family:"Franklin Gothic Medium","sans-serif"">only
modifying what you say.</span></strong> </span><o:p></o:p></p>
<p><span style="font-family:"Franklin Gothic Medium","sans-serif";color:black">Based on Valerie Gross' award-winning article,
<em><span style="font-family:"Franklin Gothic Medium","sans-serif"">Transforming Our Image through Words That Work: Perception Is Everything (Public Libraries</span></em>, Volume 48, Number 5 (2009): 24-32), this webinar will describe a straightforward concept
that enables libraries to heighten their importance by replacing traditional terms with
<strong><span style="font-family:"Franklin Gothic Medium","sans-serif"">powerful, intuitive, value-enhanced terminology.</span></strong></span><o:p></o:p></p>
<p><span style="font-family:"Franklin Gothic Medium","sans-serif";color:black">At the conclusion of the webinar, you will have gained the skills and confidence to:</span><o:p></o:p></p>
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<span style="font-family:"Franklin Gothic Medium","sans-serif";color:black">Redefine libraries in a new, innovative way</span><span style="color:black">
</span><o:p></o:p></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
<span style="font-family:"Franklin Gothic Medium","sans-serif";color:black">Align your library with what the community values most: education</span><span style="color:black">
</span><o:p></o:p></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
<span style="font-family:"Franklin Gothic Medium","sans-serif";color:black">Heighten your library's visibility and stature</span><span style="color:black">
</span><o:p></o:p></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
<span style="font-family:"Franklin Gothic Medium","sans-serif";color:black">Develop strategies that you can integrate immediately into your work</span>
<o:p></o:p></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo1">
<span style="font-family:"Franklin Gothic Medium","sans-serif";color:black">Introduce the philosophy and strategic vocabulary concepts to staff, Board, elected officials, Friends/Foundation Board, customers, community, and the media.</span><o:p></o:p></li></ul>
<p><span style="font-family:"Franklin Gothic Medium","sans-serif";color:black"><a href="http://ala.informz.net/z/cjUucD9taT0xNDcxNzk2JnA9MSZ1PTEwMjAwMTYxNDEmbGk9NjQyNDAxNQ/index.html"><strong><span style="font-family:"Franklin Gothic Medium","sans-serif";color:#663399">Click
here for a full description of the webinar and instructor Valerie Gross.</span></strong></a></span><span style="color:#663399"><o:p></o:p></span></p>
<p align="center" style="text-align:center"><b><span style="font-family:"Franklin Gothic Medium","sans-serif";color:#663399">__________________________________________________________</span></b><b><span style="font-family:"Franklin Gothic Medium","sans-serif";color:black"><o:p></o:p></span></b></p>
<p align="center" style="text-align:center"><b><span style="font-family:"Franklin Gothic Medium","sans-serif";color:black"> <o:p></o:p></span></b></p>
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<p align="center" style="text-align:center"><strong><span style="font-size:24.0pt;font-family:"Georgia","serif";color:#663399">CHANGE the dialogue at your library.</span></strong><o:p></o:p></p>
<p><span style="font-family:"Franklin Gothic Medium","sans-serif";color:black">Register for PLA's
<a href="http://ala.informz.net/z/cjUucD9taT0xNDcxNzk2JnA9MSZ1PTEwMjAwMTYxNDEmbGk9NjQyNDAxNQ/index.html">
<strong><span style="font-family:"Franklin Gothic Medium","sans-serif";color:#663399">"Transforming Our Image"</span></strong></a> webinar, Wednesday, May 18, 2011, at 1:00 p.m. (CDT). Please note: this is a two-hour webinar.</span><o:p></o:p></p>
<p><span style="font-family:"Franklin Gothic Medium","sans-serif";color:black">PLA Members - $28.00<br>
ALA Members - $31.50<br>
Nonmembers - $35.00</span><o:p></o:p></p>
<p><span style="font-size:24.0pt;font-family:"Franklin Gothic Medium","sans-serif";color:#663399"><a href="http://ala.informz.net/z/cjUucD9taT0xNDcxNzk2JnA9MSZ1PTEwMjAwMTYxNDEmbGk9NjQyNDAxNg/index.html"><strong><span style="font-family:"Franklin Gothic Medium","sans-serif";color:#663399">REGISTER
HERE!</span></strong></a></span><o:p></o:p></p>
<p><em><span style="font-family:"Franklin Gothic Medium","sans-serif";color:black">The deadline to register for this webinar is 4:30 p.m. CDT on Monday, May 16. </span></em><o:p></o:p></p>
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<p align="center" style="text-align:center"><strong><span style="font-size:10.0pt;font-family:"Franklin Gothic Medium","sans-serif";color:#663399">50 E. Huron St., Chicago, IL 60611 · (800) 545-2433 x5PLA ·
<a href="mailto:pla@ala.org"><span style="color:#663399">pla@ala.org</span></a></span></strong><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:#663399"><o:p></o:p></span></p>
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