<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=us-ascii">
<meta name="Generator" content="Microsoft Word 14 (filtered medium)">
<style><!--
/* Font Definitions */
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
@font-face
{font-family:Tahoma;
panose-1:2 11 6 4 3 5 4 4 2 4;}
@font-face
{font-family:Verdana;
panose-1:2 11 6 4 3 5 4 4 2 4;}
@font-face
{font-family:"Century Schoolbook";
panose-1:2 4 6 4 5 5 5 2 3 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0in;
margin-bottom:.0001pt;
font-size:12.0pt;
font-family:"Times New Roman","serif";}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:blue;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:purple;
text-decoration:underline;}
span.EmailStyle17
{mso-style-type:personal-reply;
font-family:"Calibri","sans-serif";
color:#1F497D;}
.MsoChpDefault
{mso-style-type:export-only;
font-family:"Calibri","sans-serif";}
@page WordSection1
{size:8.5in 11.0in;
margin:1.0in 1.0in 1.0in 1.0in;}
div.WordSection1
{page:WordSection1;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]-->
</head>
<body lang="EN-US" link="blue" vlink="purple">
<div class="WordSection1">
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">If you use “Ask a Librarian Now” you will convey the idea that a librarian is available—the other names could be anything as far as timeframe is concerned.
Since the idea of L-net is that there is live help available, I would suggest that the name imply this.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:#1F497D">Shannon Van Kirk, Director<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:#1F497D">Blue Mountain Community College Library<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:#1F497D">Pendleton, OR 97801<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:#1F497D">Voice: (541) 278-5916<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:#1F497D">FAX: (541) 276-6119<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:#1F497D"><shannon.vankirk@bluecc.edu><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Verdana","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Century Schoolbook","serif";color:black">IMPORTANT NOTICE: This communication, including any attachment, contains information that may be confidential or privileged, and is intended solely for
the entity or individual to whom it is addressed. If you are not the intended recipient, you should delete this message and are hereby notified that any disclosure, copying, or distribution of this message is strictly prohibited. Nothing in this email, including
any attachment, is intended to be a legally binding signature.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">From:</span></b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif""> libs-or-bounces@listsmart.osl.state.or.us [mailto:libs-or-bounces@listsmart.osl.state.or.us]
<b>On Behalf Of </b>Caleb Tucker-Raymond<br>
<b>Sent:</b> Friday, December 09, 2011 1:30 PM<br>
<b>To:</b> libs-or@listsmart.osl.state.or.us<br>
<b>Subject:</b> Re: [Libs-Or] help rename L-net - the short list - RESULTS<o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<div>
<p class="MsoNormal">Hello,<br>
<br>
Thanks to everyone who answered our survey about renaming L-net! I've closed the survey now and I wanted to share the results.
<br>
<br>
The top vote-getter is "Ask the Librarians", with 40% of the 277 (!) people who voted approving. We won't necessarily go with this choice, but your feedback does help guide us.<o:p></o:p></p>
<div>
<p class="MsoNormal"><br>
Results:<br>
Ask the Librarians 111 40%<br>
Answerland 99 36%<br>
My Library Live 85 31%<br>
Just Ask 79 29%<br>
Hello Library 78 28%<br>
Mybrarian 62 22%<br>
AnswersOnCall 47 17%<br>
Answer Cafe 45 16%<br>
InstaHelp 23 8%<br>
Pop a Question 17 6%<br>
AnswerWell 15 5%<br>
<br>
Keep in mind, with 40% being the top result, whatever we pick is going to annoy at least 60% of you. However, I firmly believe that all of these names are better than "L-net".
<br>
<br>
There are some interesting results depending on library type - see the L-net blog at
<a href="http://www.oregonlibraries.net/blog" target="_blank">www.oregonlibraries.net/staff/2011/12/09/renaming_lnet_librarian_survey_results</a> for more.
<br>
<br>
The next step is to get feedback from patrons. We've eliminated the bottom 5 results, anything that got less than 20% support, so we're down to 6. Here is why they are good and why they are bad:<br>
<br>
<b>Ask the Librarians</b> - our "meat and potatoes"; this is the most basic description of L-net and of reference. It is boring, but it is true. It matches the way similar services are described worldwide. One issue though is that patrons don't necessarily
know that reference services exist - many do, of course, but I hear from a lot of people that think we can only answer questions about books. So if we want to really highlight and promote reference service, we have to do more to spell out that we answer all
kinds of questions. <o:p></o:p></p>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal"><b>Answerland</b> - the original name for our service, the name sparks us to imagine a place where any and every question is answered. It evokes the collaborative nature of statewide reference - every library is a part of Answerland. We
even already own the domain name. On the negative side, some people feel the name evokes something for kids, though the logo we had belied that idea pretty well, and truthfully, at least half of the people using L-net
<i>are</i> kids. <o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal"><b>My Library Live</b> - "My" implies a personal connection and "live" demonstrates the immediate and human-centered aspects of the service. The word 'my' as part of a product or service is familiar to most people using personal computers,
implying privacy and control. The main concern is that it doesn't demonstrate that the "live" human is there to answer reference questions. <br>
<br>
<b>Just Ask</b> - "Just ask" is both a command and an invitation. No one is going to wonder whether they are allowed to use the service or not, or whether or not their question is appropriate. Some librarians feel strongly that we should have the word 'library'
or 'librarian' in the name, to to capitalize on our collective brand or demonstrate to patrons where the service is coming from (keeping in mind that librarians previously said a name should more describe what the service does than who delivers it). Of all
of the names we're considering, this one might be the hardest to establish an online identity for, since all of the related domains are owned by Ask.com.<o:p></o:p></p>
</div>
<div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
<div>
<p class="MsoNormal" style="margin-bottom:12.0pt"><b>Hello Library </b>- Come start a conversation with the library. "Hello" is both a formal and an informal greeting, and the name embraces all of what L-net delivers, chat, email and texting, as well as support
for reference, account questions and help using your new e-reader. It embraces the patron's idea of what they want to talk about with the library. For some of you, the first thing you think of when you see this phrase is "Hello Kitty" (and for all but one
of you who brought this up, that was a negative thing). It also suffers some from not spelling out the question and answer part of our service - though I think it does convey "conversation" very well, and that is perhaps preferable. <br>
<br>
<b>Mybrarian</b> - My librarian. As with "My Library Live", the word "my" conveys to the patron that this service is personal, private and in their control. "Librarian" tells them a real live person is on the other end and that it is coming from the library.
Like "Hello Library", the service is open to all kinds of questions but doesn't necessarily demonstrate how reference service usually works. Some of you pointed out it was awkward, and I admit I couldn't grok the word at first until I said it out loud.<br clear="all">
Caleb Tucker-Raymond<br>
<br>
Statewide Reference Service Coordinator<br>
Multnomah County Library<br>
(503) 988-5438<br>
<a href="mailto:calebt@multco.us" target="_blank">calebt@multco.us</a><br>
<a href="http://www.oregonlibraries.net" target="_blank">www.oregonlibraries.net</a><br>
<br>
<o:p></o:p></p>
</div>
</div>
</div>
<p class="MsoNormal"><o:p> </o:p></p>
</div>
</body>
</html>