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<p class="MsoNormal">Greetings,<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">If you haven’t already run across this issue, <i>Running the Digital Branch: Guidelines for Operating the Library Website</i> is the follow up to the
<i>Building the Digital Branch: Guidelines for Transforming Your Library Website</i> publication from 2009. In this latest issue, the following topics are covered:<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoNormal" style="mso-list:l0 level1 lfo1">Ways to engage library users in conversations about books, movies, and other materials<o:p></o:p></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1">A detailed listing of what data TSCPL tracks and the tools they use for the website, blogs, and social media platforms such as YouTube, Twitter, Facebook, and FourSquare<o:p></o:p></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1">Their team’s approach to efficiently maintaining 24 blogs and six social media accounts<o:p></o:p></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1">Tips for using rotating banner ads to draw attention to website content, a technique which brought in 3,000+ page views for a post about the new library catalog <o:p></o:p></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1">Reasons behind the decision to migrate to the WordPress content management system (CMS)<o:p></o:p></li><li class="MsoNormal" style="mso-list:l0 level1 lfo1">How gathering customer feedback led to more effective location for their My Account link<o:p></o:p></li></ul>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="color:black">You can view the entire report via the Gale databases by going to
<b>Academic OneFile</b>, clicking on "<b>Publication Search</b>" in the <b>orange bar</b>, entering Library Technology Reports, clicking on the search result “Library Technology Reports” and selecting
<b>August 1, 2012, Vol.48, Issue 6</b>.<o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="color:black">You can also order the publication from here:
</span><a href="http://www.alatechsource.org/running-the-digital-branch-guidelines-for-operating-the-library-website">http://www.alatechsource.org/running-the-digital-branch-guidelines-for-operating-the-library-website</a>
<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">Cheers,<o:p></o:p></p>
<p class="MsoNormal">Darci<o:p></o:p></p>
<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:9.0pt;font-family:"Arial","sans-serif";color:#002060">------------------------------------------------------------------------------------------<br>
Darci Hanning * Technology Development Consultant * Library Development Services<br>
Oregon State Library, 250 Winter St. NE, Salem, OR 97301<br>
503-378-2527 <a href="mailto:darci.hanning@state.or.us" title="blocked::mailto:darci.hanning@state.or.us">
<span style="color:blue">darci.hanning@state.or.us</span></a> <br>
<br>
<b>Ask me about Plinkit! <a href="http://www.plinkit.org/" title="blocked::http://www.plinkit.org/">
<span style="color:blue">http://www.plinkit.org/</span></a> <a href="http://oregon.plinkit.org/" title="blocked::http://oregon.plinkit.org/">
<span style="color:blue">http://oregon.plinkit.org</span></a><o:p></o:p></b></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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