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I just received the following email from the Association of Rural & Small libraries email discussion list and I thought some of you may be interested in this idea for cheap advertising...<br>
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<div align="center">Katie Anderson, Library Development Services</div>
<div align="center">* Youth Services Consultant * Oregon Center for the Book Coordinator *</div>
<div align="center">Oregon State Library, 250 Winter St. NE, Salem, OR 97301</div>
<div align="center"><a href="mailto:katie.anderson@state.or.us">katie.anderson@state.or.us</a>, 503-378-2528</div>
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-------- Original message --------<br>
<div>Subject: [ARSL_LISTSERV] Cheap advertising success<br>
From: Julie Elmore <occtpl@GMAIL.COM><br>
To: ARSL_MEMBERSHIP@LISTSERV.AMRMS.COM<br>
CC: [ARSL_LISTSERV] Cheap advertising success<br>
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<div>Just wanted to share with you all a fairly cheap advertising campaign I did for the library. I did a Facebook ad. I ran it for 5 days and limited it to $4/day and to only touch people within a 10 mile radius of the our town. I wasn't really sure what
I would get, but we wound up gaining over 50 new followers in 5 days. (We went from 333 followers to 387) And the best part while a few of them were names I recognized a lot of them were people who I didn't recognize. Which of course I take those as being
the people in library marketing who are key reaches. Ya know those who are library supporters, but may not be library users.<br>
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Anyways, I was really excited to see a 15% jump in our followers for $20 and thought it might be something you guys might want to hear about.<br clear="all">
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<div>Julie Elmore<br>
Library Director<br>
Oakland City-Columbia Township <br>
Public Library</div>
<div>Oakland City, IN</div>
<div><a href="http://www.occtpl.lib.in.us/" target="_blank">www.occtpl.lib.in.us</a></div>
<div>812-749-3559</div>
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