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<p class="MsoNormal" style="margin-bottom:12.0pt"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">The following new titles are available for interlibrary loan from the Oregon State Library. If you would like to request these
or other materials from the Oregon State Library please use your library's established interlibrary loan process or send your full name, the name of your library, complete title information, shipping address, and a phone number to the document delivery department
at library.request@state.or.us or (fax) 503-588-7119. Items will be checked out to your library, not to you personally, for 4 weeks (print materials) or 2 weeks (videos). Materials will be delivered via mail or Orbis Cascade Alliance Courier, and you may return
them the same way. Normally a single copy is purchased and is loaned on a first-come-first-serve basis. You may be put on a hold list for several weeks. Thank you for your patience.<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-bottom:12.0pt"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><img width="234" height="302" id="Picture_x0020_0" src="cid:image001.jpg@01CE724D.77F9C930" alt="book1.jpg"></span><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">
<b>Tumbleson, Beth E. and John J. Burke. <u>Embedding Librarianship in Learning Management Systems</u>. Chicago: Neal-Schuman, 2013. 025.5677 Tumbl ISBN 978-1555708627</b><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Information literacy instruction is best when it is integrated into actual research, and in higher education that means embedding
librarianship into the learning management system (LMS). This new How-To-Do-It Manual is geared towards academic librarians already working with classes in an LMS as well as those considering how to begin a pilot. Tumbleson and Burke, who surveyed 280 librarians
for information on related activities, also use their own first-hand experience implementing an embedded librarianship program at their university to offer guidance and encouragement. Showing how to start a program that can be adapted and made sustainable,
they include information on <o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:6.0pt;margin-right:12.0pt;margin-bottom:6.0pt;margin-left:48.0pt;text-indent:-.25in;mso-list:l2 level1 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Implementing a simple pilot program with a librarian and one or two faculty
<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:6.0pt;margin-right:12.0pt;margin-bottom:6.0pt;margin-left:48.0pt;text-indent:-.25in;mso-list:l2 level1 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Understanding and managing workload
<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:6.0pt;margin-right:12.0pt;margin-bottom:6.0pt;margin-left:48.0pt;text-indent:-.25in;mso-list:l2 level1 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">9 tips for an effective email solicitation asking faculty to participate
<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:6.0pt;margin-right:12.0pt;margin-bottom:6.0pt;margin-left:48.0pt;text-indent:-.25in;mso-list:l2 level1 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">10 selling points to attract students to LMS services<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:black"><img width="239" height="307" id="Picture_x0020_1" src="cid:image002.jpg@01CE724E.47895080" alt="book2.jpg"></span><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:black">
</span><b><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Lear, Brett, W.
<u>Adult Programs in the Library</u>, 2<sup>nd</sup> ed. Chicago: ALA, 2013. 027.62 Lear 2013 ed.
<o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">ISBN
<span style="display:none"><a href="http://www.amazon.com/Embedding-Librarianship-Learning-Management-Librarians/dp/1555708625/ref=sr_1_cc_1?s=aps&ie=UTF8&qid=1372263084&sr=1-1-catcorr&keywords=embedding+librarianship">Show more</a>
<o:p></o:p></span></span></b></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black;display:none"><a href="http://www.amazon.com/Embedding-Librarianship-Learning-Management-Librarians/dp/1555708625/ref=sr_1_cc_1?s=aps&ie=UTF8&qid=1372263084&sr=1-1-catcorr&keywords=embedding+librarianship">Show
less</a> <o:p></o:p></span></b></p>
<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">978-0838911402<o:p></o:p></span></b></p>
<p class="MsoNormal" style="margin-left:27.0pt"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:27.0pt"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Programming is an important means of not only drawing new people to the library but also better serving existing patrons. Lear s
invaluable guide to adult programs is back---and better than ever, with refreshed, expanded content and new ideas to reinvigorate programs and give them a 21st-century spin. This edition includes<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:6.0pt;margin-right:12.0pt;margin-bottom:6.0pt;margin-left:.75in;text-indent:-.25in;mso-list:l1 level1 lfo2">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Updated chapters on basics such as funding, crafting guidelines, topic selection, publicity, post-program evaluations, and more
<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:6.0pt;margin-right:12.0pt;margin-bottom:6.0pt;margin-left:.75in;text-indent:-.25in;mso-list:l1 level1 lfo2">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">A new section on technology, with ideas for online book discussions, offering programs via Skype, and turning programs into podcasts
<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:6.0pt;margin-right:12.0pt;margin-bottom:6.0pt;margin-left:.75in;text-indent:-.25in;mso-list:l1 level1 lfo2">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Methods for tailoring programs for specific groups, such as men, baby boomers, and seniors
<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:6.0pt;margin-right:12.0pt;margin-bottom:6.0pt;margin-left:.75in;text-indent:-.25in;mso-list:l1 level1 lfo2">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">A collection of "five-star" programs from libraries around the country that can be easily adapted<o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:27.0pt"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Walking the reader through every aspect of adult programming, this new edition of a tried-and-true book is truly a librarian s best
friend.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><br>
<br>
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><img border="0" width="237" height="306" id="Picture_x0020_2" src="cid:image003.jpg@01CE7250.D3A8D390" alt="book3.jpg"></span><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">
<b>Walters, Suzanne and Kent Jackson. <u>Breakthrough Branding: Positioning Your Library to Survive and Thrive</u>. Chicago: Neal-Schuman, 2013. 021.7 Walte ISBN 978-1555707668<o:p></o:p></b></span></p>
<p class="MsoNormal" style="margin-left:.5in"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><o:p> </o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Branding provides a unique way for a library to distinguish itself: its identity, personality, and image. Drawing on five vividly
unique case studies from libraries across the country, <i>Breakthrough Branding: Positioning Your Library to Survive and Thrive</i> shows how to mesh your library s brand deeply and seamlessly within your internal culture, to leverage and better position your
brand for the audiences you serve, and develop and implement promotional strategies and tactics consistent with your objectives. Experienced marketers and branding consultants Suzanne Walters and Kent Jackson offer clear advice regarding the art and science
of library branding, advocacy, ethical considerations, marketing management and evaluation throughout the book s three sections:
<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:6.0pt;margin-right:12.0pt;margin-bottom:6.0pt;margin-left:48.0pt;text-indent:-.25in;mso-list:l0 level1 lfo3">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Branding
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">explains what a brand is and how to assess, develop and utilize your brand as an important institutional asset, with insider tips on environmental scanning, market research,
and situation analysis; <o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:6.0pt;margin-right:12.0pt;margin-bottom:6.0pt;margin-left:48.0pt;text-indent:-.25in;mso-list:l0 level1 lfo3">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Positioning
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">leads you through the process of effectively addressing your target audiences;
<o:p></o:p></span></p>
<p class="MsoNormal" style="mso-margin-top-alt:6.0pt;margin-right:12.0pt;margin-bottom:6.0pt;margin-left:48.0pt;text-indent:-.25in;mso-list:l0 level1 lfo3">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><b><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Promotion
</span></b><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">helps you develop an integrated marketing communication strategy, including how to craft on-target messages, leverage your online presence to inform and engage with
community members, and capitalize on traditional marketing channels, with guidance on public relations, event strategies, email, websites, and more.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:black;display:none"><a href="http://www.amazon.com/Breakthrough-Branding-Positioning-Library-Survive/dp/1555707661/ref=sr_1_2?s=books&ie=UTF8&qid=1372263669&sr=1-2&keywords=breakthrough+branding"><span style="font-family:"Calibri","sans-serif"">Show
more</span></a> <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:black;display:none"><a href="http://www.amazon.com/Breakthrough-Branding-Positioning-Library-Survive/dp/1555707661/ref=sr_1_2?s=books&ie=UTF8&qid=1372263669&sr=1-2&keywords=breakthrough+branding"><span style="font-family:"Calibri","sans-serif"">Show
less</span></a> <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><br>
Be sure to check out our Library and Information Science (LIS) blog (http://osl-lis.blogspot.com/) to discover the most recent additions to our LIS collection and search our catalog (http://oregon.gov/OSL/index.shtml) for our complete holdings. The library
science collection is meant to support the whole Oregon library community. The Library Development Division welcomes your suggestions for acquisitions – see the blog for an input form or email us!
<br>
<br>
This collection <strong><span style="font-weight:normal">is supported in whole by the Institute of Museum and Library Services through the Library Services and Technology Act, administered by the Oregon State Library.</span></strong><b><o:p></o:p></b></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Ann Reed, Federal Programs Coordinator<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Oregon State Library<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Library Development Services<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">250 Winter St.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Salem, OR 97301<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">ann.reed@state.or.us<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">phone 503-378-5027<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">fax 503-378-6439<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">http://www.oregon.gov/OSL/LD/</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
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