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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">The following new title is available for interlibrary loan from the Oregon State Library. If you would like to request this or other materials from the Oregon
State Library please use your library's established interlibrary loan process or send your full name, the name of your library, complete title information, shipping address, and a phone number to the document delivery department at library.request@state.or.us
or (fax) 503-588-7119. Items will be checked out to your library, not to you personally, for 4 weeks (print materials) or 2 weeks (videos). Materials will be delivered via mail or Orbis Cascade Alliance Courier, and you may return them the same way. Normally
a single copy is purchased and is loaned on a first-come-first-serve basis. You may be put on a hold list for several weeks. Thank you for your patience.<br>
<br>
<b><i><img width="214" height="306" id="Picture_x0020_3" src="cid:image003.jpg@01CEC029.82331120" alt="book1.jpg"></i></b> Crawford, Walt. Successful Social Networking in Public Libraries. Chicago: ALA, 2014. 302.30285 Crawf ISBN 978-0838911679</span><span style="font-size:8.5pt;font-family:"Verdana","sans-serif";color:black">
</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"> <o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:.5in"><i><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Most commentaries to date on library use of social networks such as Facebook and Twitter have focused on a handful of well-funded
public libraries with high-profile employees. Now Crawford's book fills in the rest of the picture, offering for the first time an in-depth look at how a large variety of public libraries are using social networks. Examining nearly 6,000 libraries across the
US, Crawford<o:p></o:p></span></i></p>
<p class="MsoNormal" style="mso-margin-top-alt:6.0pt;margin-right:16.8pt;margin-bottom:6.0pt;margin-left:67.8pt;text-indent:-.25in;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><i><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Analyzes social network usage by libraries of many different sizes and funding levels, showing how many of them are active and effective in quite
different ways <o:p></o:p></span></i></p>
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</span></span></span><![endif]><i><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Offers many examples that will help other libraries establish or refine their own social networking activities
<o:p></o:p></span></i></p>
<p class="MsoNormal" style="mso-margin-top-alt:6.0pt;margin-right:16.8pt;margin-bottom:6.0pt;margin-left:67.8pt;text-indent:-.25in;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><i><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Presents several key questions that libraries should ask themselves, such as "Who do we want to reach?" and "What's the best way to interact with
communities?" <o:p></o:p></span></i></p>
<p class="MsoNormal" style="mso-margin-top-alt:6.0pt;margin-right:16.8pt;margin-bottom:6.0pt;margin-left:67.8pt;text-indent:-.25in;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><i><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Gives libraries guidelines to set social networking goals and conduct ongoing evaluation
<o:p></o:p></span></i></p>
<p class="MsoNormal" style="mso-margin-top-alt:6.0pt;margin-right:16.8pt;margin-bottom:6.0pt;margin-left:67.8pt;text-indent:-.25in;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:black"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><i><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Includes illuminating comments from numerous librarians on the front lines of communication<o:p></o:p></span></i></p>
<p class="MsoNormal" style="margin-left:.5in"><i><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Based on broad research, Crawford draws a vivid portrait that shows how a wide range of public libraries is conducting digital
outreach and marketing through social networking.<o:p></o:p></span></i></p>
<p class="MsoNormal"><b><i><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><o:p> </o:p></span></i></b></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">Be sure to check out our Library and Information Science (LIS) blog (http://osl-lis.blogspot.com/) to discover the most recent additions to our LIS collection
and search our catalog (http://oregon.gov/OSL/index.shtml) for our complete holdings. The library science collection is meant to support the whole Oregon library community. The Library Development Division welcomes your suggestions for acquisitions – see the
blog for an input form or email us! <br>
<br>
This collection <strong><span style="font-weight:normal">is supported in whole by the Institute of Museum and Library Services through the Library Services and Technology Act, administered by the Oregon State Library.</span></strong><b><o:p></o:p></b></span></p>
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<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Ann Reed, Federal Programs Coordinator<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Oregon State Library<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Library Development Services<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">250 Winter St.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">Salem, OR 97301<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">ann.reed@state.or.us<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">phone 503-378-5027<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">fax 503-378-6439<o:p></o:p></span></p>
<p class="MsoNormal" style="text-autospace:none"><span style="font-size:12.0pt;font-family:"Times New Roman","serif";color:black">http://www.oregon.gov/OSL/LD/</span><span style="font-size:12.0pt;font-family:"Times New Roman","serif""><o:p></o:p></span></p>
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