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<p class="MsoNormal">I would highly recommend this archived webinar. While presented by Ebsco, the marketing tips are not platform specific, and are adaptable to any promotional campaign. I was particularly inspired by some of the examples posted at:
<span style="color:#1F497D"><a href="http://www.pinterest.com/libraryaware/database-promotions-in-libraryaware/">http://www.pinterest.com/libraryaware/database-promotions-in-libraryaware/</a><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Arlene Weible<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Electronic Services Consultant<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Oregon Federal Regional Depository Coordinator<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Library Development Services<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Oregon State Library<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">250 Winter St NE<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Salem OR, 97301<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">503-378-5020<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><a href="mailto:arlene.weible@state.or.us"><span style="color:blue">arlene.weible@state.or.us</span></a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><a href="http://www.oregon.gov/osl/LD/Pages/technology/sdlp/index.aspx"><span style="color:blue">http://www.oregon.gov/osl/LD/Pages/technology/sdlp/index.aspx</span></a><o:p></o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">From:</span></b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif""> NoveList [mailto:novelistcommunications@ebsco.com]
<br>
<b>Sent:</b> Friday, March 07, 2014 11:26 AM<br>
<b>To:</b> Arlene Weible<br>
<b>Subject:</b> The Magic of Marketing Databases<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:10.5pt"><a href="http://www.libraryaware.com/6/Posts/View/01af828f-d102-4199-affa-b4e4b8632ae0?SID=c66353a2-0f69-4714-8865-b12dd2d1263d">View Online</a><br>
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<p class="MsoNormal" style="line-height:27.0pt"><strong><span style="font-size:19.0pt;font-family:"Trebuchet MS","sans-serif";color:white">Promoting Databases: It's All About the Content!</span></strong><span style="font-size:22.5pt;font-family:"Trebuchet MS","sans-serif";color:black"><o:p></o:p></span></p>
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<p class="MsoNormal" style="line-height:12.0pt"><a name="libraryaware-section-db22b5f2-3710-49bb-"></a><span style="font-size:10.0pt;font-family:"Trebuchet MS","sans-serif";color:#4A4A4A">Thank you for registering to view the Magic of Marketing Databases webcast,
held earlier this week. An<a href="http://4la.co/N55RV"><span style="color:black">
</span><span style="color:teal">archived recording</span></a> of the presentation is now available.<br>
<br>
The webcast presenters talked about strategies for promoting databases, including pulling out content that is relevant to patrons and creating appealing, targeted messages. Many of you inquired about where to find the examples that were discussed: you can see
some of them on our <a href="http://4la.co/N55RW"><span style="color:teal">Pinterest board</span></a>.<br>
<br>
LibraryAware is a product from NoveList that can help you create those targeted promotions. If you're interested in learning more, we invite you to visit the <a href="http://4la.co/N55RX"><span style="color:teal">LibraryAware website</span></a> or come to a
<a href="http://4la.co/N55RY"><span style="color:teal">product demonstration webinar</span></a>.<br>
<br>
Make some magic happen today!<o:p></o:p></span></p>
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<p class="MsoNormal" align="center" style="text-align:center"><span style="font-size:7.5pt;font-family:"Verdana","sans-serif"">Connect with LibraryAware</span><span style="font-family:"Arial","sans-serif""><o:p></o:p></span></p>
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