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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">In response to Gretta’s question about the recent news of layoffs and changes at NationaI Geographic:<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">In my opinion, I don’t think the general public really knows how this is playing out so fast, nor how media can be easily skewed to another perspective. (Info
literacy 101 – we teach it every day at the library, if we’re lucky to get the chance. This is a great example of a teachable moment – but maybe it’s too late already.) <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">NatGeo has been going this way for a while, but at least until recently the ownership were more connected with the original mission of the society. The brand
recognition for the yellow-border cover is so huge (which has been brilliantly leveraged through social media) that regardless of the content, it still carries the gravitas of that 127-year history. My theory is that most people won’t notice, since the rest
of the media they consume is cast in this entertainment-based light. <o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><a href="http://www.adweek.com/news/technology/natgeo-remains-king-social-media-jungle-updated-list-top-25-brands-167743">http://www.adweek.com/news/technology/natgeo-remains-king-social-media-jungle-updated-list-top-25-brands-167743</a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">By coincidence, the Tech Services staff just put a new map on my desk, from the most recent issue of NatGeo – “Amazonia – the Human Impact” – which shows credits
including the datasets metadata used, funding for the map by nonprofit foundations as well as the Bio Program of the Inter-American Development Bank. I wonder if some of the editors and researchers of the map have lost their jobs, and whether those funders
will be working with Nat Geo in the future? How long will this portal be visible on their website?<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><a href="http://www.nationalgeographic.com/climate-change/explore-amazonia/#/">http://www.nationalgeographic.com/climate-change/explore-amazonia/#/</a><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">As librarians, we try and reflect the interests of our community in our collections. It will be interesting to see how libraries respond to this change in content
of a venerable brand.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Liz Paulus<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Electronic Resources Librarian / Adult Services<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#002060">Find us on:
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">12505 NW Cornell Road Suite 13<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Portland, OR 97229<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">lizp@wccls.org<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">From:</span></b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif""> Libs-Or [mailto:libs-or-bounces@listsmart.osl.state.or.us]
<b>On Behalf Of </b>David Brown<br>
<b>Sent:</b> Thursday, November 05, 2015 12:10 PM<br>
<b>To:</b> Gretta Siegel<br>
<b>Cc:</b> libs-or@listsmart.osl.state.or.us<br>
<b>Subject:</b> Re: [Libs-Or] National Geographic<o:p></o:p></span></p>
<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">I have a friend who works for NG right now (not cut!), and she watched all her office mates get laid off this last week. Listening to her about the changes coming down the pipeline, I am not going to be seeking out a new subscription to
NG at all. Sounds more commercialized, politicized, and less exploratory. <o:p></o:p></p>
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<p class="MsoNormal">David Adkins-Brown<o:p></o:p></p>
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<p class="MsoNormal"><a href="mailto:adkinsbr@usc.edu" target="_blank">adkinsbr@usc.edu</a><o:p></o:p></p>
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<p class="MsoNormal"><a href="mailto:greenlionrampant@gmail.com" target="_blank">greenlionrampant@gmail.com</a><br>
<br>
"As my dear departed friend Lotus Weinstock used to say: "I used to wanna change the world. Now I just wanna leave the room with a little dignity." " - Justin Bond<o:p></o:p></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal">On Wed, Nov 4, 2015 at 7:48 AM, Gretta Siegel <<a href="mailto:bvsg@pdx.edu" target="_blank">bvsg@pdx.edu</a>> wrote:<o:p></o:p></p>
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<p class="MsoNormal" style="margin-bottom:12.0pt">As a retired Geography (among other things) Librarian - I am curious to know what kind of response libraries are having around the wholesale changes around National Geographic Magazine?<o:p></o:p></p>
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<p class="MsoNormal"><span class="hoenzb"><span style="color:#888888">Gretta Siegel</span></span><o:p></o:p></p>
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<p class="MsoNormal"><span class="hoenzb"><span style="color:#888888">Professor Emeritus</span></span><o:p></o:p></p>
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<p class="MsoNormal" style="margin-bottom:12.0pt"><span class="hoenzb"><span style="color:#888888">Portland State University</span></span><o:p></o:p></p>
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