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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Kirsten and all,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">This year we transitioned ourselves and a number of WCCLS member libraries from an email marketing platform called BookLetters (a product from BookSite) to
EBSCO’s LibraryAware. Neither tool is inexpensive, but they integrate with our catalog (LibraryAware also integrates with NoveList), making readers’ advisory content very easy to pull together. LibraryAware’s reporting now provides us with much better email
analytics, too, and offers some additional functionality for creating print-based promotional material. Through this transition process, we heard from a few of our smaller member libraries who had also been using MailChimp in lieu of BookLetters, and most
of them were pleased with it for sending general email newsletters.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">As far as social media tools, I rely heavily on TweetDeck for Twitter but have been toying with the idea of using a tool that integrates Facebook page management
as well (i.e., Buffer, HootSuite, or SproutSocial).<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Cheers,
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Book Antiqua","serif";color:#1F497D">Ross Fuqua<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Book Antiqua","serif";color:#1F497D">Adult Services Librarian<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Book Antiqua","serif";color:#1F497D">Washington County Cooperative Library Services<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Book Antiqua","serif";color:#1F497D"><a href="mailto:rossf@wccls.org"><span style="color:blue">rossf@wccls.org</span></a><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:windowtext">From:</span></b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:windowtext"> Libs-Or [mailto:libs-or-bounces@listsmart.osl.state.or.us]
<b>On Behalf Of </b>Jessica Rondema<br>
<b>Sent:</b> Tuesday, December 22, 2015 4:14 PM<br>
<b>To:</b> Buzzy Nielsen; libs-or@listsmart.osl.state.or.us<br>
<b>Subject:</b> Re: [Libs-Or] Social media and email newsletter management?<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:windowtext">That’s good to hear, Buzzy. We currently use Hootsuite as well and are looking into MailChimp for newsletters. We also have a number of WordPress blogs.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:windowtext"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:windowtext">Thanks,<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:windowtext">Jessica
<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:windowtext"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:windowtext">Jessica Rondema<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:windowtext">Executive Assistant<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:windowtext">Oregon State Library<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:windowtext">503-378-2464</span><span style="font-family:"Verdana","sans-serif";color:windowtext"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:windowtext"><a href="mailto:jessica.rondema@state.or.us">jessica.rondema@state.or.us</a></span><span style="font-size:11.0pt;font-family:"Verdana","sans-serif";color:windowtext"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:windowtext">Follow us:
</span><a href="https://www.facebook.com/pages/Oregon-State-Library/68382581655" target="_blank"><span style="font-size:11.0pt;font-family:"Verdana","sans-serif";text-decoration:none"><img border="0" width="25" height="25" id="Picture_x0020_1" src="cid:image001.jpg@01D13D57.1DB64A70" alt="http://library.state.or.us/images/FB-logo_blue.jpg"></span></a><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:windowtext"> </span><a href="https://twitter.com/oregonstatelib" target="_blank"><span style="font-size:11.0pt;font-family:"Verdana","sans-serif";text-decoration:none"><img border="0" width="25" height="25" id="Picture_x0020_2" src="cid:image002.jpg@01D13D57.1DB64A70" alt="http://library.state.or.us/images/twitter-bird-white-on-blue.jpg"></span></a><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:windowtext"> </span><a href="https://pinterest.com/oregonstatelib/" target="_blank"><span style="font-size:11.0pt;font-family:"Verdana","sans-serif";text-decoration:none"><img border="0" width="25" height="25" id="Picture_x0020_3" src="cid:image003.png@01D13D57.1DB64A70" alt="http://library.state.or.us/images/pinterest_badge_red.png"></span></a><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:windowtext"> </span><a href="http://www.youtube.com/user/oslgrs" target="_blank"><span style="font-size:11.0pt;font-family:"Verdana","sans-serif";text-decoration:none"><img border="0" width="25" height="25" id="Picture_x0020_4" src="cid:image004.png@01D13D57.1DB64A70" alt="http://library.state.or.us/images/youtube.png"></span></a><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:windowtext"> </span><a href="http://oregonstatelib.tumblr.com/" target="_blank"><span style="font-size:11.0pt;font-family:"Verdana","sans-serif";text-decoration:none"><img border="0" width="25" height="25" id="Picture_x0020_5" src="cid:image005.jpg@01D13D57.1DB64A70" alt="http://library.state.or.us/images/tumblr_button.jpg"></span></a><span style="font-size:11.0pt;font-family:"Verdana","sans-serif";color:windowtext"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Verdana","sans-serif";color:windowtext"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:windowtext">From:</span></b><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif";color:windowtext"> Libs-Or [<a href="mailto:libs-or-bounces@listsmart.osl.state.or.us">mailto:libs-or-bounces@listsmart.osl.state.or.us</a>]
<b>On Behalf Of </b>Buzzy Nielsen<br>
<b>Sent:</b> Tuesday, December 22, 2015 3:56 PM<br>
<b>To:</b> <a href="mailto:libs-or@listsmart.osl.state.or.us">libs-or@listsmart.osl.state.or.us</a><br>
<b>Subject:</b> Re: [Libs-Or] Social media and email newsletter management?<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><span style="font-family:"Verdana","sans-serif"">We use HootSuite</span> for social media and MailChimp for e-newsletters and love them both!<o:p></o:p></p>
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<p class="MsoNormal" style="margin-bottom:12.0pt"><br>
Cheers!<br>
Buzzy<br>
<br>
************************************<br>
Library Director<br>
Hood River County Library District<br>
502 State Street<br>
Hood River, Oregon 97031<br>
541-387-7062<br>
<a href="http://hoodriverlibrary.org">http://hoodriverlibrary.org</a><o:p></o:p></p>
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<p class="MsoNormal">On 12/22/2015 03:47 PM, Kirsten Brodbeck-Kenney wrote:<o:p></o:p></p>
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<p class="MsoNormal">Does your library use a program to manage social media and/or distribute email newsletters? We are trying to step up our marketing game, and are looking into products like HootSuite for social media, as well as platforms for distributing
email newsletters. I'm curious what people are using right now, as well as what's worked well vs. what has been an exercise in frustration.<o:p></o:p></p>
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<p class="MsoNormal" style="margin-bottom:12.0pt"><span style="font-size:10.0pt"><o:p> </o:p></span></p>
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<p class="MsoNormal" style="margin-bottom:3.0pt"><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">Kirsten Brodbeck-Kenney, MLIS</span><span style="font-size:10.0pt"><o:p></o:p></span></p>
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<p class="MsoNormal" style="margin-bottom:3.0pt"><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">Library Director</span><span style="font-size:10.0pt"><o:p></o:p></span></p>
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<p class="MsoNormal" style="margin-bottom:3.0pt"><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">Driftwood Public Library</span><span style="font-size:10.0pt"><o:p></o:p></span></p>
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<p class="MsoNormal" style="margin-bottom:3.0pt"><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">801 SW Hwy 101, #201</span><span style="font-size:10.0pt"><o:p></o:p></span></p>
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<p class="MsoNormal" style="margin-bottom:3.0pt"><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">Lincoln City, OR 97367</span><span style="font-size:10.0pt"><o:p></o:p></span></p>
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<p class="MsoNormal" style="margin-bottom:3.0pt"><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">541-996-1251 (desk)</span><span style="font-size:10.0pt"><o:p></o:p></span></p>
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<p class="MsoNormal" style="margin-bottom:3.0pt"><span style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">541-996-1262 (fax)</span><span style="font-size:10.0pt"><o:p></o:p></span></p>
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<p class="MsoNormal" style="margin-bottom:3.0pt"><span style="font-size:10.0pt"><a href="http://www.driftwoodlib.org/"><span style="font-family:"Tahoma","sans-serif"">www.driftwoodlib.org</span></a><o:p></o:p></span></p>
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</blockquote>
<p class="MsoNormal"><o:p> </o:p></p>
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