<div dir="ltr"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span style="font-weight:normal">OLA Quarterly seeks submissions! Feb. 10th deadline. <br>Theme: Library Marketing and Communications<br><br></span></span></font><p class="MsoNormal" style="line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span>The Oregon Library Association
Quarterly is seeking submissions for the Winter 2015 issue. The OLAQ is a
professional/academic journal that showcases the writing and work of library
employees in Oregon. Authors retain the rights to their work, and past authors
have gone on to have their articles published in magazines such as American
Libraries.</span></span></font></p><p class="MsoNormal" style="line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span><br></span></span></font></p>
<p class="MsoNormal" style="line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span>The OLAQ has global reach because it
is indexed by Library Literature & Information Science and Library,
Information Science & Technology Abstracts. Full text of the OLAQ is also
available through HW Wilson's Library Literature and Information Science Full
Text and EBSCO Publishing's Library, Information Science and Technology
Abstracts (LISTA) with Full Text.</span></span></font></p><p class="MsoNormal" style="line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span><br></span></span></font></p>
<p class="MsoNormal" style="line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span>The author deadline has been
extended to February 10th, 2015. See instructions for authors here: <a href="http://commons.pacificu.edu/olaq/author_instructions.html" target="_blank"><span style="color:blue"><br></span></a></span></span></font></p><p class="MsoNormal" style="line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span><a href="http://commons.pacificu.edu/olaq/author_instructions.html" target="_blank"><span style="color:blue">http://commons.pacificu.edu/olaq/author_instructions.html</span></a></span></span></font></p><p class="MsoNormal" style="line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span><a href="http://commons.pacificu.edu/olaq/author_instructions.html" target="_blank"><span style="color:blue"><br></span></a></span></span></font></p>
<p class="MsoNormal" style="line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span>The theme for the winter issue is
Library Marketing and Communications, and will be guest edited by Joan Petit,
Communications and Outreach Librarian at Portland State University. Joan
invites potential authors to email her their ideas at <a href="mailto:jpetit@pdx.edu" target="_blank"><span style="color:blue">jpetit@pdx.edu</span></a>.
Final articles will be due to Joan on February 10. If you have any questions,
please get in touch with Joan.</span></span></font></p><p class="MsoNormal" style="line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span><br></span></span></font></p>
<p class="MsoNormal" style="line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span>More about the theme:</span></span></font></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span>Library Marketing and Communications</span></span></font></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span>Oregon libraries provide an
incredible array of resources and services, but sometimes we struggle to
educate our users and each other about all that is available. Over the past
several years, many libraries have become more intentional in our efforts to
market and promote our offerings, through traditional PR and advertisements as
well as newer approaches like social media. However, we may lack the expertise
to do this well--or lack the budget to implement all of our ideas. </span></span></font></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span> </span></span></font></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span>The winter issue of OLA Quarterly
will focus on library marketing and communications. We want to examine how
Oregon libraries--whether school, public, special, or academic--communicate
with our users. What's the most effective way to reach them? What successes
have we experienced? What challenges and failures? How do we incorporate marketing
functions into our libraries? How do we gain the skills we need to do this
well? And how do we keep up with the fast-changing landscape of social
media? </span></span></font></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span> </span></span></font></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span>Possible paper topics include the
following:</span></span></font></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span>Marketing and communications
successes </span></span></font></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span>Marketing and communications
challenges, failures, and lessons learned (sometimes we learn more when things
don't work!)</span></span></font></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span>Market research: how do we learn
about our users?</span></span></font></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span>Communications plans: what are best
practices for developing a a formal plan or strategy? How do we make sure we
take the time to plan? How do we balance planning and implementation? </span></span></font></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span>PR and media relations: is the press
release an effective tool? What's the best way to develop relationships with
local media?</span></span></font></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span>Social media: which social media are
most effective and most challenging? How do we keep up with new social media?
What strategies work best with various social media? </span></span></font></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span>Organizational structure for
marketing and communications: who is responsible for marketing the library? How
do we include librarians and library staff who don't have formal marketing
assignments? What tasks do we do in-house and when do we rely on outside
expertise? </span></span></font></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span>Internal communications: how do we
make sure we are sharing important information internally? </span></span></font></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span>Value of marketing and
communications</span></span></font></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span>Skills, knowledge, and training: how
do we develop our own skills in writing, graphic design, and media
relations? </span></span></font></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span>Generational issues: communicating
with various user groups (kids, senior citizens, college students, etc)</span></span></font></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span>Marketing and communications for
development and fundraising </span></span></font></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span> </span></span></font></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span>Happy New Year!</span></span></font></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span> </span></span></font></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span>Charles Wood</span></span></font></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span>OLAQ Coordinator</span></span></font></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span><a href="http://commons.pacificu.edu/olaq/" target="_blank"><span style="color:blue">http://commons.pacificu.edu/olaq/</span></a></span></span></font></p>
<p class="MsoNormal" style="margin-bottom:0.0001pt;line-height:normal"><font size="2"><span style="font-family:arial,helvetica,sans-serif"><span><a href="mailto:wuchakewu@gmail.com" target="_blank"><span style="color:blue">wuchakewu@gmail.com</span></a></span></span></font></p><br></div>