<html><head></head><body><div style="color:#000; background-color:#fff; font-family:times new roman, new york, times, serif;font-size:16px"><div id="yiv4170253267"><div id="yui_3_16_0_1_1452530632808_10044"><div id="yui_3_16_0_1_1452530632808_17235" class="qtdSeparateBR"><div id="yiv4170253267yui_3_16_0_1_1451964335767_7217">Karen,</div><div id="yiv4170253267yui_3_16_0_1_1451964335767_7216"><br clear="none"></div><div id="yui_3_16_0_1_1452530632808_28279">Tell our friend: A good <u id="yiv4170253267yui_3_16_0_1_1451964335767_7322">professional</u> review is the key to get librarians in the region or even across the country to buy the book by an unknown author. And when librarians like a book, we talk it up, helping generate buzz. <br></div><div id="yui_3_16_0_1_1452530632808_28813"><br></div><div id="yui_3_16_0_1_1452530632808_28812">Here's the links for submitting to Library Journal and School Library Journal for reviews, follow these links:</div><blockquote id="yiv4170253267yui_3_16_0_1_1451964335767_5694"><div dir="ltr" id="yiv4170253267yui_3_16_0_1_1451964335767_5395"><a rel="nofollow" shape="rect" id="yiv4170253267yui_3_16_0_1_1451964335767_5396" target="_blank" href="http://reviews.libraryjournal.com/about/submitting-titles-for-review/?ref=lj-about">http://reviews.libraryjournal.com/about/submitting-titles-for-review/?ref=lj-about</a></div><div dir="ltr" id="yiv4170253267yui_3_16_0_1_1451964335767_5550"><a rel="nofollow" shape="rect" id="yiv4170253267yui_3_16_0_1_1451964335767_5549" target="_blank" href="http://www.slj.com/about-us/review-submissions/">http://www.slj.com/about-us/review-submissions/</a><br clear="none"></div></blockquote><div id="yiv4170253267yui_3_16_0_1_1451964335767_5277">Publishers Weekly, Kirkus, and Booklist all have similar pages and a similar process. <br clear="none"></div><div id="yiv4170253267yui_3_16_0_1_1451964335767_5889"><br clear="none"></div><div dir="ltr" id="yiv4170253267yui_3_16_0_1_1451964335767_5891"><div id="yui_3_16_0_1_1452530632808_14546">If it's an ebook, Library Journal launched Self-e this year. It's a curated list sent on a regular basis to libraries that opt in to the program. Also LJ just posted the best of Self-e list last week, which generates buzz. Self-e may help libraries find the signal in the noise that is self publishing. <a rel="nofollow" shape="rect" id="yiv4170253267yui_3_16_0_1_1451964335767_5890" target="_blank" href="http://self-e.libraryjournal.com/">http://self-e.libraryjournal.com/</a> (Full disclosure, I still freelance for Library Journal and School Library Journal on occasion.) <br></div></div><div dir="ltr" id="yiv4170253267yui_3_16_0_1_1451964335767_5958"><div id="yui_3_16_0_1_1452530632808_15076"><br clear="none"></div></div><div class="yiv4170253267" dir="ltr" id="yiv4170253267yui_3_16_0_1_1451964335767_5275">Some books that might be helpful:</div><ul id="yiv4170253267yui_3_16_0_1_1451964335767_7129"><li id="yiv4170253267yui_3_16_0_1_1451964335767_7128"><a rel="nofollow" shape="rect" class="yiv4170253267" id="yiv4170253267yui_3_16_0_1_1451964335767_5225" target="_blank" href="http://catalog.sno-isle.org/polaris/search/browse.aspx?ctx=1.1033.0.0.6&type=Browse&by=TI&term=fine+print+of+self-publishing+%3a+a+primer+on+contracts%2c+printing+costs%2c+royalties%2c+distribution%2c+e-books%2c+and+marketing+%2f&page=0">The <span class="yiv4170253267" id="yiv4170253267yui_3_16_0_1_1451964335767_5227">fine print of self-</span><span class="yiv4170253267" id="yiv4170253267yui_3_16_0_1_1451964335767_5229"><span class="yiv4170253267" id="yiv4170253267yui_3_16_0_1_1451964335767_5231">publishing</span></span><span class="yiv4170253267" id="yiv4170253267yui_3_16_0_1_1451964335767_5233"> : a primer on contracts, printing costs, royalties, distribution, e-books, and marketing /</span> Mark Levine.</a>
</li><li id="yiv4170253267yui_3_16_0_1_1451964335767_7136"><a rel="nofollow" shape="rect" class="yiv4170253267" id="yiv4170253267yui_3_16_0_1_1451964335767_6866" target="_blank" href="http://catalog.sno-isle.org/polaris/search/browse.aspx?ctx=1.1033.0.0.6&type=Browse&by=TI&term=Writing+children%27s+books+for+dummies+%2f&page=0"><span class="yiv4170253267" id="yiv4170253267yui_3_16_0_1_1451964335767_6868"><span class="yiv4170253267" id="yiv4170253267yui_3_16_0_1_1451964335767_6870">Writing</span></span><span class="yiv4170253267" id="yiv4170253267yui_3_16_0_1_1451964335767_6872"> </span><span class="yiv4170253267" id="yiv4170253267yui_3_16_0_1_1451964335767_6874"><span class="yiv4170253267" id="yiv4170253267yui_3_16_0_1_1451964335767_6876">children</span></span><span class="yiv4170253267" id="yiv4170253267yui_3_16_0_1_1451964335767_6878">'</span><span class="yiv4170253267" id="yiv4170253267yui_3_16_0_1_1451964335767_6880"><span class="yiv4170253267" id="yiv4170253267yui_3_16_0_1_1451964335767_6882">s</span></span><span class="yiv4170253267" id="yiv4170253267yui_3_16_0_1_1451964335767_6884"> </span><span class="yiv4170253267" id="yiv4170253267yui_3_16_0_1_1451964335767_6886"><span class="yiv4170253267" id="yiv4170253267yui_3_16_0_1_1451964335767_6888">books</span></span><span class="yiv4170253267" id="yiv4170253267yui_3_16_0_1_1451964335767_6890"> for dummies /</span> by Lisa Rojany Buccieri and Peter Economy.</a></li></ul><div dir="ltr" id="yiv4170253267yui_3_16_0_1_1451964335767_7137"><br clear="none"></div><div dir="ltr" id="yiv4170253267yui_3_16_0_1_1451964335767_5959">If he's selling out of state, he might want to consider a business relationship with a distributor, such as Baker & Taylor and Ingram to make it easier for libraries to buy. <br clear="none"></div><div dir="ltr" id="yiv4170253267yui_3_16_0_1_1451964335767_7138"><br clear="none"></div><div dir="ltr" id="yiv4170253267yui_3_16_0_1_1451964335767_7177"><div id="yui_3_16_0_1_1452530632808_19572" dir="ltr">Also, and this is only my opinion, he really, really, really should consider having someone who is good at <u id="yui_3_16_0_1_1452530632808_26674">guerrilla marketin</u><u id="yui_3_16_0_1_1452530632808_33650">g</u> revise the copy on his website. Less is more online, and good marketing copy leaves people wanting more. <br></div><div id="yui_3_16_0_1_1452530632808_32582" dir="ltr"><br></div><div id="yui_3_16_0_1_1452530632808_32581" dir="ltr">Maybe he can find a marketing student looking to take on a project. The American Marketing Association often has chapters on campuses and they take on projects for nonprofits and other groups. The AMA student chapter and a marketing professor or if the journalism school includes advertising copywriting, he could approach those professors. PRSA is the public relations professional association and they have student chapters. He needs to find someone who gets his vision and can make it work online. <br></div></div><div dir="ltr" id="yiv4170253267yui_3_16_0_1_1451964335767_6185"><br clear="none"></div><div dir="ltr" id="yiv4170253267yui_3_16_0_1_1451964335767_6118">Marta<br clear="none"></div><div id="yiv4170253267yui_3_16_0_1_1451964335767_5278"> </div><div class="yiv4170253267signature" id="yiv4170253267yui_3_16_0_1_1451964335767_5281"><div id="yiv4170253267yui_3_16_0_1_1451964335767_5282"><font id="yiv4170253267yui_3_16_0_1_1451964335767_5387" size="4" face="garamond, new york, times, serif"><b id="yiv4170253267yui_3_16_0_1_1451964335767_5392">Marta Murvosh</b>, MLS<b><br clear="none"></b><font id="yiv4170253267yui_3_16_0_1_1451964335767_6048" size="2"><i id="yiv4170253267yui_3_16_0_1_1451964335767_6047">librarian and freelance writer<br clear="none"></i></font></font><font id="yiv4170253267yui_3_16_0_1_1451964335767_6188" size="2" face="garamond, new york, times, serif"><a rel="nofollow" shape="rect" id="yiv4170253267yui_3_16_0_1_1451964335767_6187" ymailto="mailto:murvosh@yahoo.com" target="_blank" href="mailto:murvosh@yahoo.com">murvosh@yahoo.com</a></font><font id="yiv4170253267yui_3_16_0_1_1451964335767_5752" size="3" face="garamond, new york, times, serif"><br clear="none"><font id="yiv4170253267yui_3_16_0_1_1451964335767_6190" size="1">Everett, WA - </font></font><font id="yiv4170253267yui_3_16_0_1_1451964335767_5747" size="3" face="times new roman, new york, times, serif"><font id="yiv4170253267yui_3_16_0_1_1451964335767_5746" face="garamond, new york, times, serif"><font id="yui_3_16_0_1_1452530632808_27204" size="1">Pacific Time zone</font><i><br clear="none"></i><font id="yiv4170253267yui_3_16_0_1_1451964335767_5749" size="1"><a rel="nofollow" shape="rect" id="yiv4170253267yui_3_16_0_1_1451964335767_5748" target="_blank" href="http://www.linkedin.com/pub/marta-murvosh/48/548/2a2">Linkedin</a> - </font></font></font><font size="1" face="times new roman, new york, times, serif"><font face="garamond, new york, times, serif"><font face="times new roman, new york, times, serif"><font face="garamond, new york, times, serif"><a rel="nofollow" shape="rect" target="_blank" href="http://www.facebook.com/MartaMurvosh">Facebook</a></font></font></font></font><font size="1" face="times new roman, new york, times, serif"><font face="garamond, new york, times, serif"><font face="times new roman, new york, times, serif"><font face="garamond, new york, times, serif"> - </font></font></font></font><font id="yiv4170253267yui_3_16_0_1_1451964335767_5384" size="3" face="times new roman, new york, times, serif"><font face="garamond, new york, times, serif"><font size="2"><font size="1" face="times new roman, new york, times, serif"><font face="garamond, new york, times, serif"><a rel="nofollow" shape="rect" target="_blank" href="http://murvosh.weebly.com/">Website</a></font></font></font></font></font><br clear="none"> </div></div></div></div></div><div id="yui_3_16_0_1_1452530632808_17233" class=".yiv4170253267yahoo_quoted"><div id="yiv4170253267yui_3_16_0_1_1451964335767_5286" style="font-family:times new roman, new york, times, serif;font-size:16px;"><div id="yiv4170253267yui_3_16_0_1_1451964335767_5285" style="font-family:HelveticaNeue, Helvetica Neue, Helvetica, Arial, Lucida Grande, sans-serif;font-size:16px;"><div class="qtdSeparateBR"><br><br></div><div class="yiv4170253267yqt4242597528" id="yiv4170253267yqt97878"><div dir="ltr" id="yiv4170253267yui_3_16_0_1_1451964335767_5284"> <font id="yiv4170253267yui_3_16_0_1_1451964335767_5288" size="2" face="Arial"> </font><hr id="yui_3_16_0_1_1452530632808_17234" size="1"> <b><span style="font-weight:bold;">From:</span></b> Dale Vidmar <vidmar@sou.edu><br clear="none"> <b><span style="font-weight:bold;">To:</span></b> "List, Libs-or" <libs-or@listsmart.osl.state.or.us> <br clear="none"> <b><span style="font-weight:bold;">Sent:</span></b> Monday, January 4, 2016 6:30 PM<br clear="none"> <b id="yui_3_16_0_1_1452530632808_27743"><span id="yui_3_16_0_1_1452530632808_27742" style="font-weight:bold;">Subject:</span></b> Re: [Libs-Or] Any ideas for marketing a self-published book?<br clear="none"> </div> <div class="yiv4170253267y_msg_container" id="yiv4170253267yui_3_16_0_1_1451964335767_5290"><br clear="none"><div id="yiv4170253267"><div id="yiv4170253267yui_3_16_0_1_1451964335767_5296"><div dir="ltr" id="yiv4170253267yui_3_16_0_1_1451964335767_5295">Amazon's CreateSpace has a good marketing site called Marketing Central: <a rel="nofollow" shape="rect" id="yiv4170253267yui_3_16_0_1_1451964335767_5382" target="_blank" href="https://www.createspace.com/MarketingCentral">https://www.createspace.com/MarketingCentral</a> <div id="yui_3_16_0_1_1452530632808_17237"><br clear="none"></div><div id="yiv4170253267yui_3_16_0_1_1451964335767_6353">Dale</div><div id="yiv4170253267yui_3_16_0_1_1451964335767_6350"><br clear="none"></div><div id="yiv4170253267yui_3_16_0_1_1451964335767_5294"><div id="yiv4170253267yui_3_16_0_1_1451964335767_5381" style="font-size:12.8px;">~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~<br clear="none">Dale Vidmar<br clear="none">Professor<br clear="none">Information Literacy and Instruction Librarian/Distance Education Coordinator/<br clear="none">Education, Communication, Nursing, Health, Physical Education, & Leadership Librarian</div><div id="yiv4170253267yui_3_16_0_1_1451964335767_5293" style="font-size:12.8px;">Digital Media Gallery Venue Coordinator<br clear="none">Hannon Library</div><div id="yiv4170253267yui_3_16_0_1_1451964335767_5380" style="font-size:12.8px;">1250 Siskiyou Blvd.<br clear="none">Ashland, OR 97520<br clear="none">541-552-6842<br clear="none"><a rel="nofollow" shape="rect" ymailto="mailto:vidmar@sou.edu" target="_blank" href="mailto:vidmar@sou.edu">vidmar@sou.edu</a> <br clear="none"><a rel="nofollow" shape="rect" target="_blank" href="http://hanlib.sou.edu/dale">http://hanlib.sou.edu/dale</a><br clear="none"><br clear="none">"Anything that I ever did that was ultimately worthwhile, <br clear="none">initially scared me to death."<br clear="none">- Betty Bender</div><div id="yiv4170253267yui_3_16_0_1_1451964335767_5300" style="font-size:12.8px;">~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~</div></div><div class="yiv4170253267gmail_extra" id="yiv4170253267yui_3_16_0_1_1451964335767_5299"><br clear="none"><div class="yiv4170253267gmail_quote" id="yiv4170253267yui_3_16_0_1_1451964335767_5306">On Mon, Jan 4, 2016 at 4:46 PM, Amy Blossom <span dir="ltr"><<a rel="nofollow" shape="rect" ymailto="mailto:ablossom@jcls.org" target="_blank" href="mailto:ablossom@jcls.org">ablossom@jcls.org</a>></span> wrote:<br clear="none"><blockquote class="yiv4170253267gmail_quote" id="yiv4170253267yui_3_16_0_1_1451964335767_5305" style="margin:0px 0px 0px 0.8ex;border-left-width:1px;border-left-color:rgb(204,204,204);border-left-style:solid;padding-left:1ex;"><div class="yiv4170253267yqt3101716555" id="yiv4170253267yqt27367"><div id="yiv4170253267yui_3_16_0_1_1451964335767_5304">
<div id="yiv4170253267yui_3_16_0_1_1451964335767_5378" style="color:rgb(0,0,0);font-family:Tahoma;font-size:13.33px;font-style:normal;font-weight:400;">Hello,</div>
<div id="yiv4170253267yui_3_16_0_1_1451964335767_5303" style="color:rgb(0,0,0);font-family:Tahoma;font-size:13.33px;font-style:normal;font-weight:400;">Midge Raymond, a publisher, Ashland Creek Press, who lives in Ashland, has written a book called Everyday Book Marketing. It's for people who aren't sure how to promote their work. I think it's been helpful to people and she does have a section on promoting to libraries.</div>
<div id="yiv4170253267yui_3_16_0_1_1451964335767_5307" style="color:rgb(0,0,0);font-family:Tahoma;font-size:13.33px;font-style:normal;font-weight:400;"> </div>
<div id="yiv4170253267yui_3_16_0_1_1451964335767_5309" style="color:rgb(0,0,0);font-family:tahoma;font-size:13.33px;font-style:normal;font-weight:400;">
<div id="yiv4170253267yui_3_16_0_1_1451964335767_5308" style="color:rgb(0,0,0);font-family:tahoma;font-size:13.33px;font-style:normal;font-weight:400;"><em id="yiv4170253267yui_3_16_0_1_1451964335767_6227">Amy Blossom, Public Services Librarian and</em></div>
<div id="yiv4170253267yui_3_16_0_1_1451964335767_5310" style="color:rgb(0,0,0);font-family:tahoma;font-size:13.33px;font-style:normal;font-weight:400;"><em id="yiv4170253267yui_3_16_0_1_1451964335767_5377">Ashland Branch Library Manager</em></div>
<div id="yiv4170253267yui_3_16_0_1_1451964335767_5311" style="color:rgb(0,0,0);font-family:tahoma;font-size:13.33px;font-style:normal;font-weight:400;"><em>Jackson County Library Services</em></div>
<div id="yiv4170253267yui_3_16_0_1_1451964335767_5312" style="color:rgb(0,0,0);font-family:tahoma;font-size:13.33px;font-style:normal;font-weight:400;"><em><a rel="nofollow" shape="rect" ymailto="mailto:ablossom@jcls.org" target="_blank" href="mailto:ablossom@jcls.org">ablossom@jcls.org</a></em></div>
<div id="yiv4170253267yui_3_16_0_1_1451964335767_5313" style="color:rgb(0,0,0);font-family:tahoma;font-size:13.33px;font-style:normal;font-weight:400;"><em><a href="" rel="nofollow" shape="rect">541 774-6987</a></em></div>
<div id="yiv4170253267yui_3_16_0_1_1451964335767_5790" style="color:rgb(0,0,0);font-family:tahoma;font-size:13.33px;font-style:normal;font-weight:400;"><em id="yiv4170253267yui_3_16_0_1_1451964335767_6439">Learn. Connect. Grow.</em></div>
</div><div id="yiv4170253267yui_3_16_0_1_1451964335767_5319"><div id="yiv4170253267yui_3_16_0_1_1451964335767_5318">
<div id="yiv4170253267yui_3_16_0_1_1451964335767_6229" style="color:rgb(0,0,0);font-family:tahoma;font-size:13.33px;font-style:normal;font-weight:400;"> </div>
<div id="yiv4170253267yui_3_16_0_1_1451964335767_5791" style="color:rgb(0,0,0);font-family:tahoma;font-size:13.33px;font-style:normal;font-weight:400;"> </div>
<div id="yiv4170253267yui_3_16_0_1_1451964335767_5317" style="color:rgb(0,0,0);font-family:Tahoma;font-size:16px;font-style:normal;font-weight:400;">
<blockquote id="yiv4170253267yui_3_16_0_1_1451964335767_5316" style="padding-right:0px;padding-left:5px;margin-right:0px;margin-left:5px;border-left-color:rgb(0,0,0);border-left-width:2px;border-left-style:solid;">-----Original Message-----<br clear="none">
From: Karen Clay <<a rel="nofollow" shape="rect" ymailto="mailto:kclay@eou.edu" target="_blank" href="mailto:kclay@eou.edu">kclay@eou.edu</a>><br clear="none">
To: "<a rel="nofollow" shape="rect" id="yiv4170253267yui_3_16_0_1_1451964335767_6231" ymailto="mailto:libs-or@listsmart.osl.state.or.us" target="_blank" href="mailto:libs-or@listsmart.osl.state.or.us">libs-or@listsmart.osl.state.or.us</a>" <<a rel="nofollow" shape="rect" id="yiv4170253267yui_3_16_0_1_1451964335767_6230" ymailto="mailto:libs-or@listsmart.osl.state.or.us" target="_blank" href="mailto:libs-or@listsmart.osl.state.or.us">libs-or@listsmart.osl.state.or.us</a>><br clear="none">
Date: Mon, 4 Jan 2016 16:37:45 -0800<br clear="none">
Subject: [Libs-Or] Any ideas for marketing a self-published book?<br clear="none">
<div dir="ltr" id="yiv4170253267yui_3_16_0_1_1451964335767_5322">Hi Oregon Librarians -
<div id="yiv4170253267yui_3_16_0_1_1451964335767_5324">I have a colleague who has just self-published a kids book, which his daughter illustrated. The book is a little bit unusual, but very clever. He's asking me for ideas on how to best market it. Does anyone have any ideas on this? I have no experience with book promotion. </div>
<div id="yiv4170253267yui_3_16_0_1_1451964335767_5323"> </div>
<div id="yiv4170253267yui_3_16_0_1_1451964335767_5321">I don't want to co-opt this listserv with advertising, but I will include the URL for the book here in case anyone is interested in checking it out further (or purchasing a copy for their library!): <a rel="nofollow" shape="rect" id="yiv4170253267yui_3_16_0_1_1451964335767_6939" target="_blank" href="http://www.thetreetalksback.com/">www.thetreetalksback.com</a></div>
<div id="yiv4170253267yui_3_16_0_1_1451964335767_5375"> </div>
<div id="yiv4170253267yui_3_16_0_1_1451964335767_5798">thanks, </div>
<div id="yiv4170253267yui_3_16_0_1_1451964335767_5797">Karen </div>
<div id="yiv4170253267yui_3_16_0_1_1451964335767_5795">
<div id="yiv4170253267yui_3_16_0_1_1451964335767_5796"> </div>
--
<div id="yiv4170253267yui_3_16_0_1_1451964335767_5794">Karen Clay<br clear="none">
Library Director<br clear="none">
Eastern Oregon University<br clear="none">
</div>
</div>
</div>
</blockquote>
</div>
<br clear="none"></div></div><font id="yui_3_16_0_1_1452530632808_17952" color="#999999" size="-2">This email and any files transmitted with it are intended solely for the use of the individual or entity to whom they are addressed. This message contains LSSI Company information and is intended only for the individual named. If you are not the named addressee you should not disseminate, distribute or copy this e-mail. Please notify the sender immediately by e-mail if you have received this e-mail in error and delete this e-mail from your system. If you are not the intended recipient you are notified that disclosing, copying, distributing or taking any action in reliance on the contents of this information is strictly prohibited.</font>
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<br clear="none"></blockquote></div><br clear="none"></div></div></div></div><br clear="none"><div class="yiv4170253267yqt3101716555" id="yiv4170253267yqt72097">_____________________________________________________<br clear="none">Libs-Or mailing list<br clear="none"><a rel="nofollow" shape="rect" ymailto="mailto:Libs-Or@listsmart.osl.state.or.us" target="_blank" href="mailto:Libs-Or@listsmart.osl.state.or.us">Libs-Or@listsmart.osl.state.or.us</a><br clear="none"><a rel="nofollow" shape="rect" target="_blank" href="http://listsmart.osl.state.or.us/mailman/listinfo/libs-or">http://listsmart.osl.state.or.us/mailman/listinfo/libs-or</a><br clear="none">Hosted by the Oregon State Library. The Library is not responsible for content.<br clear="none">Questions related to message content should be directed to list owner(s) or the sender of the message, by phone or email.<br clear="none">Technical questions? Call 503-378-8800.<br clear="none"></div><br clear="none"><br clear="none"></div></div> </div> </div> </div></div></body></html>