<div dir="ltr">FYI,<div><br></div><div>Suzanne L. Sager</div><div><br><div class="gmail_quote">---------- Forwarded message ----------<br>From: <b class="gmail_sendername">Don Wood</b> <span dir="ltr"><<a href="mailto:dwood@ala.org">dwood@ala.org</a>></span><br>Date: Tue, Mar 1, 2016 at 12:29 PM<br>Subject: [alacro-l] Why ALA’s new public awareness campaign is essential for your library<br>To: "<a href="mailto:alacro-l@lists.ala.org">alacro-l@lists.ala.org</a>" <<a href="mailto:alacro-l@lists.ala.org">alacro-l@lists.ala.org</a>><br><br><br>
<div lang="EN-US" link="blue" vlink="purple">
<div>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">The library story is one many Americans believe they can tell; but when their version sounds more like an old
episode of <i>Leave It to Beaver</i> than the latest binge-worthy Netflix show, the library profession must reclaim its identity to better reflect the reality of today’s libraries.<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">The notion of telling and retelling the library story is at the heart of
<a href="http://librariestransform.org" target="_blank"><span style="color:blue">Libraries Transform,</span></a> the American Library Association’s (ALA) new public awareness campaign. Libraries Transform is meant to give voice to the library profession, providing
one clear, energizing message that showcases the transformative nature of libraries, elevating the critical role that libraries of all kinds play in the digital age.<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman","serif"">The campaign was designed around three key questions:<u></u><u></u></span></p>
<ol start="1" type="1">
<li class="MsoNormal">
<span style="font-size:12.0pt;font-family:"Times New Roman","serif"">How do we shift perceptions of the library from “obsolete” or “nice to have” to essential?<u></u><u></u></span></li><li class="MsoNormal">
<span style="font-size:12.0pt;font-family:"Times New Roman","serif"">How do we energize library professionals?<u></u><u></u></span></li><li class="MsoNormal">
<span style="font-size:12.0pt;font-family:"Times New Roman","serif"">How do we build external advocates to influence local, state, and national decision makers?<u></u><u></u></span></li></ol>
<p class="MsoNormal"><a href="http://americanlibrariesmagazine.org/2016/03/01/libraries-transform-essential-for-your-library/" target="_blank">Read more</a><u></u><u></u></p>
<p class="MsoNormal"><u></u> <u></u></p>
<p class="MsoNormal"><span style="color:#1f497d">Don Wood<br>
Program Officer<br>
<a href="http://www.ala.org/ala/aboutala/offices/cro/index.cfm" target="_blank"><span style="color:blue">Chapter Relations Office</span></a><br>
American Library Association<br>
50 East Huron Street<br>
Chicago, IL 60611<br>
<a href="mailto:dwood@ala.org" target="_blank"><span style="color:blue">dwood@ala.org</span></a><br>
<a href="tel:1-800-545-2433%2C%20ext.%202429" value="+18005452433" target="_blank">1-800-545-2433, ext. 2429</a>; <a href="tel:312-280-2429" value="+13122802429" target="_blank">312-280-2429</a><br>
<a href="tel:312-280-4392" value="+13122804392" target="_blank">312-280-4392</a> (fax)<br>
<br>
<u></u><u></u></span></p>
<p class="MsoNormal">“Example is not the main thing in influencing others. It is the only thing.”—Albert Schweitzer<u></u><u></u></p>
<p class="MsoNormal"><span style="color:#1f497d">“</span>One child, one teacher, one book, and one pen, can change the world.<span style="color:#1f497d">”—</span>Malala Yousafzai<u></u><u></u></p>
<p class="MsoNormal">“How wonderful it is that nobody need wait a single moment before starting to improve the world.”—Anne Frank<u></u><u></u></p>
<p class="MsoNormal"><u></u> <u></u></p>
</div>
<div style="background:transparent;border:none;clear:both;display:block;float:none"><br><br>If you no longer wish to receive information via this e-list, here are the instructions on how to unsubscribe:<br><br>UNSUBSCRIBE INSTRUCTIONS:<br> * Go to <a href="http://lists.ala.org/sympa/info/alacro-l" target="_blank">http://lists.ala.org/sympa/info/alacro-l</a><br> * Log in on this page; first time users will need to get a password by following instructions<br> * Choose Unsubscribe from the left-hand column and follow instructions<br><br><br></div></div>
</div><br><br clear="all"><div><br></div>-- <br><div class="gmail_signature"><div dir="ltr"><span style="color:rgb(136,136,136);font-family:arial,sans-serif;font-size:13px;background-color:rgb(255,255,255)">Suzanne L. Sager</span><div><span style="color:rgb(136,136,136);font-family:arial,sans-serif;font-size:13px;background-color:rgb(255,255,255)">Oregon ALA Representative</span><div><span style="color:rgb(136,136,136);font-family:arial,sans-serif;font-size:13px;background-color:rgb(255,255,255)">Portland State University Library</span><br style="color:rgb(136,136,136);font-family:arial,sans-serif;font-size:13px;background-color:rgb(255,255,255)"><span style="color:rgb(136,136,136);font-family:arial,sans-serif;font-size:13px;background-color:rgb(255,255,255)">PO Box 1151</span><br style="color:rgb(136,136,136);font-family:arial,sans-serif;font-size:13px;background-color:rgb(255,255,255)"><span style="color:rgb(136,136,136);font-family:arial,sans-serif;font-size:13px;background-color:rgb(255,255,255)">Portland, OR 97207-1151</span><br style="color:rgb(136,136,136);font-family:arial,sans-serif;font-size:13px;background-color:rgb(255,255,255)"><br style="color:rgb(136,136,136);font-family:arial,sans-serif;font-size:13px;background-color:rgb(255,255,255)"><span style="color:rgb(136,136,136);font-family:arial,sans-serif;font-size:13px;background-color:rgb(255,255,255)">Phone: </span><a value="+15037258169" style="color:rgb(0,0,204);font-family:arial,sans-serif;font-size:13px;background-color:rgb(255,255,255)">503-725-8169</a><br style="color:rgb(136,136,136);font-family:arial,sans-serif;font-size:13px;background-color:rgb(255,255,255)"><span style="color:rgb(136,136,136);font-family:arial,sans-serif;font-size:13px;background-color:rgb(255,255,255)">Fax: </span><a value="+15037255799" style="color:rgb(0,0,204);font-family:arial,sans-serif;font-size:13px;background-color:rgb(255,255,255)">503-725-5799</a><br style="color:rgb(136,136,136);font-family:arial,sans-serif;font-size:13px;background-color:rgb(255,255,255)"><br style="color:rgb(136,136,136);font-family:arial,sans-serif;font-size:13px;background-color:rgb(255,255,255)"><span style="color:rgb(136,136,136);font-family:arial,sans-serif;font-size:13px;background-color:rgb(255,255,255)">email: </span><a href="mailto:sagers@pdx.edu" style="color:rgb(0,0,204);font-family:arial,sans-serif;font-size:13px;background-color:rgb(255,255,255)" target="_blank">sagers@pdx.edu</a></div></div></div></div>
</div></div>