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<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">The following new titles are available for interlibrary loan from the Oregon State Library. Most library staff are able to use their library's interlibrary loan service to borrow professional development material. However, if you do not
have access to these services or are not currently affiliated with a library, please contact me so we can work out alternative options for borrowing the material.<o:p></o:p></p>
<p class="MsoNormal" align="center" style="text-align:center"><o:p> </o:p></p>
<p class="MsoNormal" align="center" style="text-align:center"><img width="196" height="293" style="width:2.0416in;height:3.05in" id="Picture_x0020_1" src="cid:image002.png@01D1FD1D.9AF52110"><o:p></o:p></p>
<p class="MsoNormal"><span style="font-size:12.0pt">Alvaerez, Barbara. <u>Embedded Business Librarianship for the Public Librarian</u>. Chicago: ALA, 2016. 027.69 Alvar.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt">When a public library invests in building relationships with business owners, professionals, and job seekers in the community, it is investing in the livelihood, well-being, and future of all of its citizens.
By demonstrating how the library is a valuable resource for these patrons, the embedded business librarian can be an equal partner in the business community and have an equal voice. As a business liaison librarian, Alvarez has taught nearly 150 job seekers,
completed over 100 one-on-one appointments with business owners and professionals, and co-produced numerous videos and podcasts with entrepreneurs. Here she distills her experiences into a comprehensive, step-by-step guide to developing sustainable library-business
relationships. Speaking to beginners as well as those who may already have a background in business reference or outreach, this book:<o:p></o:p></span></p>
<ul type="disc">
<li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l3 level1 lfo3">
<span style="font-size:12.0pt;font-family:"Times New Roman",serif">introduces the concept of embedded business librarianship, emphasizing how it extends beyond outreach to include integration with the business community;<o:p></o:p></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l3 level1 lfo3">
<span style="font-size:12.0pt;font-family:"Times New Roman",serif">discusses how the embedded business librarian not only cultivates awareness of the library's resources and expertise, but is also a valued contributor to the business community's conversation;<o:p></o:p></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l3 level1 lfo3">
<span style="font-size:12.0pt;font-family:"Times New Roman",serif">recommends research sources and strategies for learning the needs, goals, and partnership opportunities of the local business community;<o:p></o:p></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l3 level1 lfo3">
<span style="font-size:12.0pt;font-family:"Times New Roman",serif">outlines a five-step process for reaching out to organizations, businesses, and professionals to cement long-lasting ties;
<o:p></o:p></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l3 level1 lfo3">
<span style="font-size:12.0pt;font-family:"Times New Roman",serif">details the important differences between business owners, professionals, and job seekers, offering guidance on the best ways to approach and engage them as well as techniques for forming sustainable
partnerships with each group;<o:p></o:p></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l3 level1 lfo3">
<span style="font-size:12.0pt;font-family:"Times New Roman",serif">shows how to create a co-working space, illustrated using real life examples from libraries that have created their own business spaces for networking and collaboration; and<o:p></o:p></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l3 level1 lfo3">
<span style="font-size:12.0pt;font-family:"Times New Roman",serif">talks about the importance of continuing education for the embedded business librarian, highlighting books, blogs, podcasts, news sources, online training, librarian support groups, and other
avenues for expanding one's expertise.<o:p></o:p></span></li></ul>
<p class="MsoNormal">Loaded with recommended practices for increasing engagement and developing courses and programs for business owners, professionals, and job seekers in the community, this book points the way towards making the library an integral part of
the business community in ways that are realistic and sustainable.<span style="font-size:12.0pt;font-family:"Times New Roman",serif"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif"><img width="333" height="430" style="width:3.4666in;height:4.4833in" id="Picture_x0020_2" src="cid:image006.jpg@01D1FD1D.9AF52110"><o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif">Rossman, Edmund A.,III.
<u>40 New Revenue Sources for Libraries & Nonprofits.</u> Chicago:ALA, 2016. 025.110973 Rossm<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family:"Verdana",sans-serif;color:#333333"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif">In recent years, levies, grants, and other traditional sources of library funding have stagnated or even been scaled back. But as they've already done in other areas, libraries
can take an innovative, proactive approach to funding. Change creates opportunities, and the ability to see and exploit opportunities is what creates new revenue streams, which can help maintain and enhance library services. Offering step-by-step guidance,
in this book Rossman shares more than 40 revenue-generating methods to bolster the library's bottom line. Through plentiful examples, interviews, and implementation exercises this book:<o:p></o:p></span></p>
<ul type="disc">
<li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo6">
<span style="font-size:12.0pt;font-family:"Times New Roman",serif">discusses the current context of funding for libraries and non-profits, using the history of Public Broadcasting as a positive role model for libraries;<o:p></o:p></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo6">
<span style="font-size:12.0pt;font-family:"Times New Roman",serif">examines how general market features from the worlds of advertising and broadcasting, such as location, traffic, the right cluster of skills, and technology, apply to the library environment
<o:p></o:p></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo6">
<span style="font-size:12.0pt;font-family:"Times New Roman",serif">demonstrates how to utilize these market features in the most professional and efficient manner to build new revenue streams;<o:p></o:p></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo6">
<span style="font-size:12.0pt;font-family:"Times New Roman",serif">walks readers through numerous plans for raising revenue from memorial considerations, one-time events like art shows and athletic competitions, naming rights and sponsorships for permanent
resources such as buildings and rooms, location specific promotions, online crowd-funding, establishing passport services, and many more;<o:p></o:p></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo6">
<span style="font-size:12.0pt;font-family:"Times New Roman",serif">provides guidelines of how to establish value, craft board policies, and write comprehensive contracts using a toolkit approach that will make the sales process more efficient; and<o:p></o:p></span></li><li class="MsoNormal" style="mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l0 level1 lfo6">
<span style="font-size:12.0pt;font-family:"Times New Roman",serif">shows library boards and management how to address sensitive issues such as name changes, unforeseen bankruptcy or disgraceful situations with a sponsor, community concerns about selling out,
and the use of technology for appeals.<o:p></o:p></span></li></ul>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif">Libraries can use this book's to-the-point guidance to quickly develop plans that support financial stability and better library service.<o:p></o:p></span></p>
<pre><span style="font-size:12.0pt;font-family:"Times New Roman",serif"><br><img width="119" height="54" style="width:1.2416in;height:.5666in" id="Picture_x0020_3" src="cid:image009.png@01D1FD1D.9AF52110" alt="IMLS_Logo_2c.gif">This collection is supported in whole by the Institute of Museum and Library Services through the Library Services and Technology Act, administered by the Oregon State Library.<o:p></o:p></span></pre>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif">Ann Reed, MLS Federal Programs Coordinator<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif">Oregon State Library<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif">Library Support and Development Services<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif">250 Winter St.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif">Salem, OR 97301<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif">ann.reed@state.or.us<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:12.0pt;font-family:"Times New Roman",serif">phone 503-378-5027<o:p></o:p></span></p>
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